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Design in a nutshell - OpenLearn - Open University

Design in a nutshell - OpenLearn - Open University | CX & Strategy | Scoop.it
Are you a bit postmodern, or do you belong in the Bauhaus? Watch six short videos then take the test to discover your design alter-ego. (RT @OpenUniversity: Prefer hands-on experience, thumb-prints & wonky rivets?

Via Marc Gobé
Newcircus's insight:

Emotional branding y viralización a la vena.

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Branzai | Branding y Marcas: El Target ha Muerto: Perfiles Actitudinales

Branzai | Branding y Marcas: El Target ha Muerto: Perfiles Actitudinales | CX & Strategy | Scoop.it
Newcircus's insight:

...˚El target, en su uso más clásico, ha dejado de funcionar. Ya no nos comportamos por segmentos de edad, ni por estatus social, ni como un perfil sociodemográfico concreto˚...

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Rescooped by Newcircus from Sestyle - Personal Branding ENG
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The Six Stages of Emotional Branding

The Six Stages of Emotional Branding | CX & Strategy | Scoop.it
Beyond loyalty, "emotional branding" builds a fanbase that will defend you no matter what. Here are the six stages of that process.

Via Sestyle
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Brand sharing y la experiencia de marca

Brand sharing y la experiencia de marca | CX & Strategy | Scoop.it
Víctor Mirabet, consejero delegado de Coleman CBX, analiza las claves en la personalización de los envases; el denominado Brand Sharing, un fenómeno en auge
Newcircus's insight:

Interesante artículo sobre lo exitoso que puede ser el brand sharing para las marcas.

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The Role of the Logo in the Third Age of Branding | Branding Magazine

The Role of the Logo in the Third Age of Branding | Branding Magazine | CX & Strategy | Scoop.it
Branding has come a long way since its humble beginnings. I won’t attempt to put a date on said humble beginnings, for branding dates back thousands of years.
Newcircus's insight:

Interesante artículo sobre la verdadera relevancia que tiene un logo en el branding hoy en día. Saquen sus propias conclusiones.

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Design in a nutshell - OpenLearn - Open University

Design in a nutshell - OpenLearn - Open University | CX & Strategy | Scoop.it
Are you a bit postmodern, or do you belong in the Bauhaus? Watch six short videos then take the test to discover your design alter-ego. (RT @OpenUniversity: Prefer hands-on experience, thumb-prints & wonky rivets?

Via Marc Gobé
Newcircus's insight:

Emotional branding y viralización a la vena.

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Rescooped by Newcircus from Integrated Brand Communications
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Branding Strategy Insider | Brand Advantage Through Brand Extension

Branding Strategy Insider | Brand Advantage Through Brand Extension | CX & Strategy | Scoop.it

Not too long ago here on Branding Strategy Insider, one of my co-authors, Nigel Hollis shared three basic ways a brand can change the brand game to its advantage:

1. Expand the category

2. Disrupt the category

3. Exceed the category

I would argue there is a fourth strategy to go along with expanding, disrupting and exceeding the category. That would be to “extend” the category.

 

There are several ways for a company to extend a brand. A company can choose to manufacture or source (often from less expensive manufacturers overseas) the new category of product.

 


Via Russ Merz, Ph.D.
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Place Branding o cómo desdibujar nuestro mundo : Branzai ...

Place Branding o cómo desdibujar nuestro mundo : Branzai ... | CX & Strategy | Scoop.it
De hecho, gracias a lo que aportan, las marcas y el branding han evolucionado más en la última década que en el último siglo. Esto es positivo para una sociedad en la que la competencia es enorme y el ruido que se ...

Via Comunicologos.com
Newcircus's insight:

Interesante artículo sobre "Place Branding", donde exponen el caso de Londres y su actual crisis de identidad.

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80 Ways To Find Your Next Big Startup Idea

80 Ways To Find Your Next Big Startup Idea | CX & Strategy | Scoop.it
You want to build the next big thing? The good news is that it's not beyond your skills and capabilities if you truly believe you have something great to offer the world. The bad news is that most ...

Via Carlos Farías, Martin (Marty) Smith
Newcircus's insight:

=)

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Carlos Bisbal's curator insight, November 8, 2013 8:20 AM

¿Quieres ser el próximo en construir algo grande? En el artículo podrás ver hasta 80 formas para encontrar tu Big Startup idea.

Jeremy Barton's curator insight, November 10, 2013 10:15 PM

Isn't this something we would all like? We've got to keep looking.

JC Dichant's curator insight, November 13, 2013 10:49 AM

Let's go !

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The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple

The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple | CX & Strategy | Scoop.it
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
Newcircus's insight:

Excelente artículo de Marc Rougier sobre el poder que tienen las marcas sobre nosotros; sus usuarios. 

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Chipotle's 'Scarecrow': 5.5+ Million Views And Counting - MediaPost Communications

Chipotle's 'Scarecrow': 5.5+ Million Views And Counting - MediaPost Communications | CX & Strategy | Scoop.it
Chipotle's 'Scarecrow': 5.5+ Million Views And Counting
MediaPost Communications
The short film has drawn mostly rapturous praise from the marketing community for its emotional power and feature-movie-quality production values.
Newcircus's insight:

Excelente ejemplo de campaña digital que integra mensaje positivo, aplicación móvil y video viral.

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