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The Basics of Content Marketing: How Buyers Make Decisions To Buy

The Basics of Content Marketing: How Buyers Make Decisions To Buy | Emotion Marketing | Scoop.it
Jim Burns, CEO of Avitage provides some useful insight into creating a content marketing strategy. (Your customer doesn't care about YOU! Make your content about them.
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Emotion Marketing
Emotion Marketing is all about the Experiences of Consumer behaviour
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When Should You Use LinkedIn Long-Form Posts in Your Content Marketing Efforts | Social Media Today

When Should You Use LinkedIn Long-Form Posts in Your Content Marketing Efforts | Social Media Today | Emotion Marketing | Scoop.it
Earlier this year, LinkedIn announced they'd be opening up their long-form post publishing platform feature to their 300 million+ users.
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10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | Emotion Marketing | Scoop.it
It's that time again when we round up the most interesting digital marketing and ecommerce stats weve seen in the past seven days or so.
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Are you a small business? Check ...

Are you a small business? Check ... | Emotion Marketing | Scoop.it

Via The Fish Firm
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Mandy Minor's curator insight, July 15, 2013 9:49 AM

Clearly, people are online.  People = potential customers, right?  Every business needs a website, and they need to update it and improve it on a regular basis.

computa.cat55's curator insight, July 15, 2013 6:12 PM

Something to consider...

Brian Hendricks's curator insight, July 16, 2013 2:45 PM

I have found that using ALL social media avenues, as well as blogging, can help with attracting more followers, or "fans", which will eventually lead to potential customers.  Try it and see for yourself.  Remember, be patient, and persistent.   Contact me for more info!

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Determining a Budget - Integrated Marketing Communication

Determining a Budget - Integrated Marketing Communication | Emotion Marketing | Scoop.it
Boundless' free textbooks and study tools makes education more affordable, accessible, and effective for students and professors.

Via 록시
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Norman Vaz's curator insight, August 22, 2013 9:49 PM

This article focuse on how for IMC to take place you need to firstly have the budget to do just so. Hence budgeting is very important in establishing what IMC method you will be using or what different methods may need more funding. It forces managers to take a more hands on approach in making sure the allocation of funds planning and managing the right IMC method is key in having a successful marketing campaign for your product. 

 

Elle's comment, September 24, 2013 3:56 AM
Cameron - the article clearly define the essential purposes of budgeting and explores how marketing plans affects the budget. This seems relatively useful and would benefit businesses if they kept these in mind when making decisions.
Linda Huynh's comment, September 26, 2013 2:07 PM
@Chen Sun, a great article on the importance of budgeting, that is clearly defined with the essential purposes and how the budgets can be affected through marketing plans. This article is useful for businesses and should really read this as well and help them in decision making.
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Making The Perfect Phone Is Not Enough | TechCrunch

Making The Perfect Phone Is Not Enough | TechCrunch | Emotion Marketing | Scoop.it
"The One isn't just the best smartphone HTC has ever made -- it can legitimately lay claim to being the best smartphone ever produced by anyone." That's GDGT's Peter Rojas speaking about the HTC One. Rojas isn't alone in this opinion.

Via Pedro Barbosa
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Pedro Barbosa's curator insight, April 8, 2013 2:58 PM

Excelente artigo que demonstra a importância da distribuição no mundo de hoje. Muitos analistas previam que a Internet ia por realmente em causa os sistemas logisticos e de distribuição na importância que esta tem num mundo globalizado, em termos de forças de  mercado.

Aqui está a prova. A HTC fez um excelente telefone a um preço aceitável, mas não tem alcance suficiente em tempo oportuno.

Pedro Barbosa | www.pbarbosa.com  | www.harvardtrends.com

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The Basics of Content Marketing: How Buyers Make Decisions To Buy

The Basics of Content Marketing: How Buyers Make Decisions To Buy | Emotion Marketing | Scoop.it
Jim Burns, CEO of Avitage provides some useful insight into creating a content marketing strategy. (Your customer doesn't care about YOU! Make your content about them.
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6 Tips on Creating Compelling Newsletter Titles | Business 2 Community

6 Tips on Creating Compelling Newsletter Titles | Business 2 Community | Emotion Marketing | Scoop.it
As with anything you write, the headline or title is the most important part.
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Positive internal marketing needed to combat image of ‘mediocrity’

Positive internal marketing needed to combat image of ‘mediocrity’ | Emotion Marketing | Scoop.it
Universities must address perception among staff of institutions’ ‘mediocre performance’ (Positive internal marketing needed to combat image of ‘mediocrity’ | News | Times Higher Education http://t.co/V2GEg2uKDV)...
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12 Tips to Convince Anyone About Online Video Marketing « iMediaConnection Blog

12 Tips to Convince Anyone About Online Video Marketing « iMediaConnection Blog | Emotion Marketing | Scoop.it
RT @GlobalMktgOps: Why online #video is a great addition to your #digital marketing strategy #videomarketing http://t.co/KYBPXLnk1m
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What a Leadership Coach Won't Do For You

What a Leadership Coach Won't Do For You | Emotion Marketing | Scoop.it
Coaches are champions of the clients’ vision. But coaches aren’t saviors. Let’s take a look at some of the things a coach won’t do for you.

Via Richard Andrews, Pedro Barbosa
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Pedro Barbosa's curator insight, March 12, 2013 4:56 AM

Não espere que o coachewr faça tudo. Ele é bom a ajudá-lo a chegar lá, não a chegar lá. este é um erro clássico da gestão moderna, que importa considerar.

Pedro Barbosa | www.pbarbosa.com  | www.harvardtrends.com

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Social Media Marketing Strategies for Engaging Customers

Social Media Marketing Strategies for Engaging Customers | Emotion Marketing | Scoop.it
Social media is arguably one of the most transformational aspects of our personal and professional lives.

Via The Fish Firm
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Genevieve Free's curator insight, March 19, 2013 11:36 PM

the future of marketing using social media

Jesse DeLeon | Inmode Interactive's curator insight, March 20, 2013 11:06 AM

Inmode Interactive & Online Marketing 

 

Website:    www.inmode.com

Facebook:  www.facebook.com/inmode

Linkedin:    www.linkedin.com/in/inmode ;

Twiitter:      @inmodetweets

 

 

Social media is arguably one of the most transformational aspects of our personal and professional lives.

Russ Merz, Ph.D.'s curator insight, March 23, 2013 9:15 AM

Five different strategies are highlighted.

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Facebook to Introduce Hashtags — And That’s a Double-Edged Sword for Twitter

Facebook to Introduce Hashtags — And That’s a Double-Edged Sword for Twitter | Emotion Marketing | Scoop.it

Facebook has alwayswanted to edge in on Twitter’s Interest Graph.

The idea is, it’s a boon for ad dollars, as Twitter’s real-time stream taps into the immediate sentiment of the crowd. Facebook’s Friend Graph, while powerful, isn’t designed for immediacy.


Via The Fish Firm
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Mike Grady's curator insight, March 27, 2013 2:36 PM

Looks like I'll be doing some research today!

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Mobile Marketing and sales trends for the Holidays

Mobile Marketing and sales trends for the Holidays | Emotion Marketing | Scoop.it
Interesting trends re the rise in mobile marketing or Mcommerce.
Here is a quick snapshot of mobile marketing and sales trends for the holidays.

Learn about infographics software.
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A step-by-step guide to effectively managing an outsourced content marketing ... - The Next Web

A step-by-step guide to effectively managing an outsourced content marketing ... - The Next Web | Emotion Marketing | Scoop.it
A step-by-step guide to effectively managing an outsourced content marketing ...
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10 Common--and Effective--Emotional Triggers - Consumer Emotions

10 Common--and Effective--Emotional Triggers - Consumer Emotions | Emotion Marketing | Scoop.it
Spur potential customers into action by adding these cues to your marketing campaign.
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Objectives, Measurement and Program Planning

Objectives, Measurement and Program Planning | Emotion Marketing | Scoop.it
Five Helpful Hints to Jumpstart Your '11 Marcom Success This is "Annual Plan" season for many companies and so the next few blogs will focus on the brand and marketing communications planning proce...

Via Paula Hudson, Manea Murray, 록시
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Max Downing-Webb's comment, August 22, 2013 3:54 AM
It's nice to see the SMART goals theory applied outside of the academic world. Good article Nona, this article is a great reminder to rethink and refine the objectives that make up a marketing program. Measuring success is a bit of a tricky one for marketers as there are so many variables which affect sales. Creating objectives with success standards and measures established at the same time is the best way to go about it, hence why the SMART framework is a very useful reminder here.
Victoria Clark's curator insight, September 15, 2013 11:40 PM

SMART is a set of objectives that if followed through can aid businesses and brands in getting where they want to go. Throughout this article these objectives are discussed so businesses and brands can work to creating objectives that are effective for a successful program to be able to begin. In businesses and brands, having SMART objectives are critical as they can cause either the up or the downfall of said business or brand. The use of SMART objectives leads to an evaluation and measurement of the success of a business or brands success. This article is very helpful and informative as it sets out what is needed, in the basic format, to achieve a great program and success.

Danielle Petersen's comment, September 26, 2013 8:06 AM
@Lily, I like how you gave the little examples of the SMART goals, putting it into perspective a little more. I agree that there is great value in adding the SMART goals into all aspects of a business, no matter what it may be as they are so easily adaptable to every and any business.
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5 Ways You Can Avoid Social Media Obscurity

5 Ways You Can Avoid Social Media Obscurity | Emotion Marketing | Scoop.it

Marvel as we may at the advancements that take place around us in the business world each and every day, it would serve us well to remember that some t(...)


Via The Fish Firm
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Emmanuel 'Manny' Gigante's curator insight, April 12, 2013 11:25 AM

 how does your business fair?

art smith's curator insight, April 18, 2013 8:21 AM

Be yourself. Everyone else is taken....oscar wilde

Jeannette Marshall's curator insight, April 21, 2013 4:15 PM

"Obscure" as in vague or opposite of standing out .... not why most people are on Social Media

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Mark Zuckerberg Talks Home, the Future of Sharing and Life Outside Facebook

Mark Zuckerberg Talks Home, the Future of Sharing and Life Outside Facebook | Emotion Marketing | Scoop.it
On the day Facebook launched its new software for Android, Home, WIRED scored an interview with Mark Zuckerberg in order to chat about the product and what the future holds.
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The Dangers of Using Cost per Lead as a Metric to Measure Marketing | Business 2 Community

The Dangers of Using Cost per Lead as a Metric to Measure Marketing | Business 2 Community | Emotion Marketing | Scoop.it
Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing.
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How to Use Video Marketing To Get More Sales and Increase ROI | Business 2 Community

How to Use Video Marketing To Get More Sales and Increase ROI.
http://t.co/T8u82gPGne
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New Infographic Reveals How We Use Social Media | Mobile Marketing Watch

New Infographic Reveals How We Use Social Media | Mobile Marketing Watch | Emotion Marketing | Scoop.it
According to the findings of a new study on social media usage, the time spent on major social networking sites ballooned between 2011 and 2012, expanding by (New Infographic Reveals How We Use Social Media | Mobile Marketing Watch
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CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation? - Marketo Best Practices Blog

RT @sales_eu_org CRM Series: How Much CRM Experience Do You Need to Be Successful with #MarketingAutomation http://t.co/AOR4zz7jlX
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Study: Recyclers Actually Consume More - Earth911.com (blog)

Study: Recyclers Actually Consume More - Earth911.com (blog) | Emotion Marketing | Scoop.it
Earth911.com (blog)
Study: Recyclers Actually Consume More
Earth911.com (blog)
That seems to be the indication from a study published recently in the Journal of Consumer Psychology.

Via Francisco Teixeira, Pedro Barbosa
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Pedro Barbosa's curator insight, March 16, 2013 6:47 PM

How Consumer Behavious is influenced by unconscient moves. 

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Social Media Works Precicely Because Consumers Think it Doesn't

Social Media Works Precicely Because Consumers Think it Doesn't | Emotion Marketing | Scoop.it

A few days ago, my husband looked up at me from over his laptop and said "Yahoo has a poll asking people if social media influences their buying decisions." After I smiled and chuckled a bit, I asked him what the poll "concluded."...


Via Elynn Fish
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Rechetana Rathore's comment, March 21, 2013 8:49 AM
Most welcome from http://vfxconsultancy.com through me.
Donald McClendon's comment, March 21, 2013 10:50 AM
Great article!
Giovanni Benavides's curator insight, March 25, 2013 2:36 AM

Group think!

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The 12 most beautiful iOS apps of 2012

The 12 most beautiful iOS apps of 2012 | Emotion Marketing | Scoop.it
With the end of 2012 comes the end to thousands of app releases this year. And out of everything we've seen over the past twelve months, we've narrowed our list of favorites down to ...

Via Rui Nunes
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Rui Nunes's curator insight, December 27, 2012 4:58 AM

This is a must have apps for those with an iPhone.