The Convergence of Brain Science & Life Science
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The Convergence of Brain Science & Life Science
Neurometrics, Emotion, and Engagement
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When Europeans want online pharma info, social media is not the right channel - PMLiVE

When Europeans want online pharma info, social media is not the right channel - PMLiVE | The Convergence of Brain Science & Life Science | Scoop.it

The majority of online Europeans don’t want to learn more about prescription drugs directly from pharmaceutical companies, according to new research.

 

But the study, from Manhattan Research, found that a sizable minority - 40 per cent - did want more drug information from pharma, as long as it doesn’t reach them via Facebook or Twitter. The Cybercitizen Health Europe found that among consumers already using, or interested in, online information and tools from pharmaceutical companies, only 13 per cent wanted to access this content on Facebook and 5 per cent on Twitter.

In contrast, the study found 43 per cent of this audience would like to obtain pharma resources from websites about conditions and diseases...

The report also outlined an area of opportunity for pharma to provide practical patient education, with online consumers indicating they are much more interested in accessing online resources such as disease and treatment information and condition management tools, than in online contests and games.


Via rob halkes
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Left Brain-Right Brain Split not as Definite as Previously Thought

Left Brain-Right Brain Split not as Definite as Previously Thought | The Convergence of Brain Science & Life Science | Scoop.it
Emotions are controlled by the right side of the brain and logic is controlled by the left side of the brain, right? It turns out that it's more complex than that, especially when it comes to emotion in music.
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How Working the Muscles May Boost Brainpower

How Working the Muscles May Boost Brainpower | The Convergence of Brain Science & Life Science | Scoop.it
Muscles do appear to affect the mind, according to a study of drugs that simulate the effects of exercise in mice.
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What’s neuroscience got to do with education?

What’s neuroscience got to do with education? | The Convergence of Brain Science & Life Science | Scoop.it
A few weeks ago I completed my Masters in Ed. Technology, and this fall, I have the good fortune to be starting my PhD, at the University of Regina, with Alec Couros. I couldn’t  ask for a b...
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The Secret Lives of the Brain: David Eagleman LIVE on Big Think | Big Think TV | Big Think

The Secret Lives of the Brain: David Eagleman LIVE on Big Think | Big Think TV | Big Think | The Convergence of Brain Science & Life Science | Scoop.it

Eagleman has referred to the brain as the body's "mission control center," arguing that the vast majority of our behavior is actually unconscious.

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How does the immune system fight off threats to the brain?

How does the immune system fight off threats to the brain? | The Convergence of Brain Science & Life Science | Scoop.it
Like a police officer calling for backup while also keeping a strong hold on a suspected criminal, immune cells in the brain take a two-tier approach to fighting off a threat, new research finds.
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Protecting your brain: 'Use it or lose it'

The findings of a new study suggest that the protective effects of an active cognitive lifestyle arise through multiple biological pathways.
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How Our Brains Set the World Spinning | The Loom | Discover Magazine

How Our Brains Set the World Spinning | The Loom | Discover Magazine | The Convergence of Brain Science & Life Science | Scoop.it
Brains | If there's ever excuse to publish an optical illusion as cool as the Rotating Snakes, I'll take it.
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Subconscious Emotion in Advertising example & our commentary

Watch this ad - can you see the doctor elicit the emotion of disgust? Then click the link below & read why it's crucial that the emotion you intend to communicate is the actual emotion felt by your audience. . . . .  http://ow.ly/acYl4

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How to dance according to science (includes videos!) : Generally Thinking

How to dance according to science (includes videos!) : Generally Thinking | The Convergence of Brain Science & Life Science | Scoop.it
Psychology, neuroscience, etc. Mostly the first two.
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Live More, Sleep Less | Science Not Fiction | Discover Magazine

Live More, Sleep Less | Science Not Fiction | Discover Magazine | The Convergence of Brain Science & Life Science | Scoop.it
Genetics | Short Sleepers | You will spend a third of  your life asleep. If you don't, your waking hours will be of reduced quality and productivity.
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‘Painless’ blood draw device using microneedles could be available in 2013

‘Painless’ blood draw device using microneedles could be available in 2013 | The Convergence of Brain Science & Life Science | Scoop.it
A painless blood sampling device could improve diabetic testing and other diagnostic tests. Read about the touch-activated phlebotomy platform.
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Can science help reinvent the thinking cap?

Can science help reinvent the thinking cap? | The Convergence of Brain Science & Life Science | Scoop.it
Research is beginning to reveal how the brain initiates creative thinking.
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Science's Long—and Successful—Search for Where Memory Lives | Memory, Emotions, & Decisions | DISCOVER Magazine

Science's Long—and Successful—Search for Where Memory Lives | Memory, Emotions, & Decisions | DISCOVER Magazine | The Convergence of Brain Science & Life Science | Scoop.it
They called it a myth as fantastical as the unicorn, but scientists have now found the engram, the physical trace of memory in the brain. . Visit Discover Magazine to read this article and other exclusive science and technology news stories.
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The power of suggestion: What we expect influences our behavior, for better or worse

The power of suggestion: What we expect influences our behavior, for better or worse | The Convergence of Brain Science & Life Science | Scoop.it
A lucky rabbit foot. A glass of wine. A pill. What do these things all have in common? Their effects -- whether we do well on a test, whether we mingle at the cocktail party, whether we feel better -- all depend on the power of suggestion.
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Market research is all in your head: MRI machines and media

Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012.
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New iPad Rep Report: Docs Who “Tablet Touch” During Details Have Significantly Better iPad Rep Experiences - Manhattan Research

Manhattan Research Releases New iPad Rep Report to Help Pharma Optimize Investments in 2012...
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Neurodevelopmental disorders: How human cells 'hold hands'

Neurodevelopmental disorders: How human cells 'hold hands' | The Convergence of Brain Science & Life Science | Scoop.it
Biologists have advanced the knowledge of human neurodevelopmental disorders by finding that a lack of a particular group of cell adhesion molecules in the cerebral cortex -- the outermost layer of the brain where language, thought and other higher...
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Neurogenesis: How To Change Your Brain

Neurogenesis: How To Change Your Brain | The Convergence of Brain Science & Life Science | Scoop.it
Within each of our brains there exists a population of neural stem cells which are continually replenished and can differentiate into brain neurons.
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Sustaining Behavior Change Through Disgust

Sustaining Behavior Change Through Disgust | The Convergence of Brain Science & Life Science | Scoop.it

Stephen Trask, Managing Director at emonalytics discusses the importance of defining and engaging the right emotion to yield behavior change in your audience. . . .

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Exploring the Latest Trends in Neuroscience

Neuroscientist Sam Wang on the nexus between genetics and development.
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Nano-Devices that Cross Blood-Brain Barrier Open Door to Treatment of Cerebral Palsy, Other Neurologic Disorders

Nano-Devices that Cross Blood-Brain Barrier Open Door to Treatment of Cerebral Palsy, Other Neurologic Disorders | The Convergence of Brain Science & Life Science | Scoop.it
A team of scientists from Johns Hopkins and elsewhere have developed nano-devices that successfully cross the brain-blood barrier and deliver a drug that tames...
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More Proof That We Live in the Future: Mind-Controlled Cars | Discoblog | Discover Magazine

More Proof That We Live in the Future: Mind-Controlled Cars | Discoblog | Discover Magazine | The Convergence of Brain Science & Life Science | Scoop.it
Technology Attacks! | cars | Driving a car using only one's thoughts is no longer the stuff of science fiction.
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Neuroscience of need - Understanding the addicted mind - 2012 SPRING - Stanford Medicine Magazine - Stanford University School of Medicine

Neuroscience of need - Understanding the addicted mind - 2012 SPRING - Stanford Medicine Magazine - Stanford University School of Medicine | The Convergence of Brain Science & Life Science | Scoop.it
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Can behavior be controlled by genes? The case of honeybee work assignments

Can behavior be controlled by genes? The case of honeybee work assignments | The Convergence of Brain Science & Life Science | Scoop.it
Biologists have demonstrated that the division of labor among honeybees is correlated with the presence in their brains of tiny snippets of noncoding RNA, called micro-RNAs, or miRNAs, that suppress the expression of genes.
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