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The Ideal Length for All Online Content

The Ideal Length for All Online Content | eMessaging | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

 

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

 

Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?

 

Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.


Via Jeff Domansky
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Carol Isakson's curator insight, April 21, 2014 8:30 AM

Handy starting point

Susan Burnell's curator insight, April 21, 2014 5:07 PM

Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short

AlGonzalezinfo's curator insight, April 21, 2014 9:24 PM

This is a truly useful resource!

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Design for Experience: Bridging Digital and Physical Experiences ...

Design for Experience: Bridging Digital and Physical Experiences ... | eMessaging | Scoop.it
On the heels of today's article on the Internet of Things and the struggle to make the mythical smart fridge a reality, it seems appropriate to take a closer look at the Design for Experience category, Bridging Digital and Physical ...
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Expert Interview: The Millennials in the Collaborative Economy | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Expert Interview: The Millennials in the Collaborative Economy | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | eMessaging | Scoop.it

I’ve known Dan for years, we both worked in the social business space, him at EMC, while I was at HDS.  We learned together, shared insights, and he even featured me in some of his publications.  In my opinion, Dan has become one of the leading voices of the millennial generation.

 


Via jean lievens
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Have You Heard All the Hype About Content Marketing? The New 'Thing'? - Business 2 Community

Have You Heard All the Hype About Content Marketing? The New 'Thing'? - Business 2 Community | eMessaging | Scoop.it

Like, seriously. How many experts can simultaneously shout from roof-tops (virtually of course since rooftop shouting is so passe’ – just like billboards and newspaper ads – now it’s all about blog posts!) about the amazing new marketing method – #CONTENTMARKETING!!!!!

 

Have You Heard All the Hype About Content Marketing? The New Thing? Not only is the frenzy resulting in volumes of asinine content like press releases announcing klout scores, but it also fundamentally misses the point. Content marketing isn’t new. This great infographic that @JoePulizzi recently included in one of his posts shows that the practice is at least a century old, if not 4 millennium.So if it’s not actually new…Then what’s the hype? Fair question.

 

And the answer isn’t content, it’s ubiquity of high speed internet access and quality of search engine results....


Via Jeff Domansky
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Everett Ross's comment, October 9, 2013 8:47 AM
This is something that really frustrates me.
Penelope's comment, October 10, 2013 3:53 PM
Yay! for a picture that tells the story.
Alison D. Gilbert's curator insight, October 11, 2013 8:55 AM

Well, let's see what all the hype is about according to Content Marketing World.

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How to Use Email Marketing to Engage & Convert Customers - TopRank| #TheMarketingAutomationAlert

How to Use Email Marketing to Engage & Convert Customers - TopRank| #TheMarketingAutomationAlert | eMessaging | Scoop.it
Email marketing is one of the most effective marketing tools for many businesses. According to a study by ExactTarget, 77% of consumers prefer to receive

 

Digest...

 

We’ve outlined a handful of tactics you can use to ensure that your messages are designed not only to engage newsletter readers, but also to inspire them to take action.

 

1)      Identify yourself – Your email campaign will fail if you do not tell the recipient who you are and why you are contacting them. Scads of copy has been written on writing a winning subject line, but if your prospect or customer doesn’t recognize you, most email newsletters will go unopened, regardless of the offer.

 

2)      Keep it short and to the point – A precise concise subject line followed by short declarative sentences should keep your readers opening your email and moving them through the copy to your desired outcome. Not surprisingly, Mailer Mailer discovered that short subject lines (4-15 characters) had the highest average open rate (15.8%) last year.

 

3)      Develop trustworthiness – One simple way to achieve this is to identify on your sign-up form exactly what a subscriber can expect and the frequency of your newsletter. Then, regular communication will solidify the bond (assuming you consistently provide value.)

 

4)      Create visual appeal – We’ve all become a lot more visual and consumers’ expectations have risen accordingly. There are any number of excellent email service providers who offer both beautiful templates as well as the ability to customize the HTML to create exactly the look and feel you want.

 

5)      Segment your list – Most likely, your email newsletter will serve more than one purpose. You do not want to cram in educational information with event reminders and end with a postscript inviting them to take a survey. For B2B companies, you want to differentiate between prospects and customers at a minimum because they are at a different stage in the buying cycle; one needs to be nurtured and the other represents a possible up sell.

 

6)      Provide a clear call to action – If you’ve done all of the above, it’s a simple step to “ask for the order.” Whether it’s a simple request to click through to read a blog post, watch a video demo or share on social networks, make the desired action simple and clear. The CTA isn’t always “buy now.”


Via marketingIO
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marketingIO's curator insight, September 18, 2013 9:55 AM

Email 101 stuff...blocking and tackling.


Liza Viana's curator insight, October 16, 2014 5:25 PM

Don't miss key chances to engage customers in your email marketing...

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Optimise for Mobile & Leverage Transactional Messaging ...

Optimise for Mobile & Leverage Transactional Messaging ... | eMessaging | Scoop.it
Emails optimised for mobile devices offer valuable advertising opportunities for marketers With more and more people reading emails on their mobile devices,
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