Emerging Themes in Marketing
12.4K views | +1 today
Follow
 
Emerging Themes in Marketing
Trends that will impact on Business
Your new post is loading...
Your new post is loading...
Scooped by Marketing College
Scoop.it!

Thinking Outside the Blocks

Thinking Outside the Blocks | Emerging Themes in Marketing | Scoop.it
Two complementary technologies—blockchain and digital tokens—give data the continuity of physical assets and help solve the challenges of digital identity and trust. And they have the potential to wipe out the middleman across a wide swath of industries.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Food Sustainability Index

Food Sustainability Index | Emerging Themes in Marketing | Scoop.it
The Food Sustainability Index ranks 25 countries according to their food system sustainability across the pillars of food loss and waste, sustainable agriculture and nutritional challenges.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Food Sustainability Index

Food Sustainability Index | Emerging Themes in Marketing | Scoop.it
The Food Sustainability Index ranks 25 countries according to their food system sustainability across the pillars of food loss and waste, sustainable agriculture and nutritional challenges.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Gig Work, Online Selling and Home Sharing

Gig Work, Online Selling and Home Sharing | Emerging Themes in Marketing | Scoop.it
24% of Americans report earning money from the digital ‘platform economy’ in the past year. The extra income they make is a luxury for some, but a necessity for
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Transformation: Delivering and Sustaining Breakthrough Performance

Transformation: Delivering and Sustaining Breakthrough Performance | Emerging Themes in Marketing | Scoop.it
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Hallmarks of the Best Global Brands 2016 - Articles - 2016 - Best Global Brands - Best Brands - Interbrand

Hallmarks of the Best Global Brands 2016 - Articles - 2016 - Best Global Brands - Best Brands - Interbrand | Emerging Themes in Marketing | Scoop.it
Among this year’s Best Global Brands, we find some common hallmarks—characteristics that are helping grow brands and businesses.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

The Future of Television: The Impact of OTT on Video Production Around the World

The Future of Television: The Impact of OTT on Video Production Around the World | Emerging Themes in Marketing | Scoop.it
Over-the-top TV is reshaping the economics of video production and consumption. Who wins and who loses—at the global and the local level—are key questions for industry players and policymakers alike. This report assesses the current state of play and what current trends may mean for the future.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Why Companies Can’t Turn Customer Insights into Growth

Why Companies Can’t Turn Customer Insights into Growth | Emerging Themes in Marketing | Scoop.it
Does your customer-insight function help you anticipate customers’ needs? The answer is probably no. Most CI functions report too low in the hierarchy and have too many constraints. But CI can’t become a source of competitive advantage on its own—the effort must begin at the top.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Connected in crisis - JWT Intelligence

Connected in crisis - JWT Intelligence | Emerging Themes in Marketing | Scoop.it
In the wake of recent flooding in Louisiana, Airbnb has reactivated its Disaster Response tool, which aims to provide victims with a safe place in times of need. The service connects local Airbnb hosts to those in affected areas who need shelter, allowing hosts to open their homes at no cost, and further proving the …
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

How big data will revolutionize the global food chain | McKinsey & Company

How big data will revolutionize the global food chain | McKinsey & Company | Emerging Themes in Marketing | Scoop.it
Advanced analytics opens vast untapped potential for farmers, investors, and emerging economies to reduce the cost of goods sold.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Growth & Innovation | Strategy & Corporate Finance | McKinsey & Company

We help companies to build their businesses by identifying granular growth opportunities and to improve their performance through innovation in products, services, processes, and business models.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Sharing and on-demand services attract a small but active group of ‘super users’

Sharing and on-demand services attract a small but active group of ‘super users’ | Emerging Themes in Marketing | Scoop.it
The sharing and on-demand economy has grown in the U.S., and some Americans are “super users”: 7% have used six or more shared and on-demand online services.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

The economic essentials of digital strategy | McKinsey & Company

The economic essentials of digital strategy | McKinsey & Company | Emerging Themes in Marketing | Scoop.it
A supply-and-demand guide to digital disruption.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

4 factors driving anti-establishment sentiment in Europe

4 factors driving anti-establishment sentiment in Europe | Emerging Themes in Marketing | Scoop.it
Learn more about a variety of factors driving the anti-establishment sentiments that are spreading throughout much of Europe.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Video meets the Internet of Things | McKinsey & Company

Video-analytics technology is transforming the Internet of Things and creating new opportunities. Are companies prepared to capture growth?
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Innovation case studies | London Business School

Innovation case studies | London Business School | Emerging Themes in Marketing | Scoop.it
To inspire you to think differently about innovation, we bring you case studies of companies that have done things their own way.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Transformation with a capital T | McKinsey & Company

Transformation with a capital T | McKinsey & Company | Emerging Themes in Marketing | Scoop.it
Companies must be prepared to tear themselves away from routine thinking and behavior.
more...
Scooped by Marketing College
Scoop.it!

Independent work: Choice, necessity, and the gig economy | McKinsey & Company

Independent work: Choice, necessity, and the gig economy | McKinsey & Company | Emerging Themes in Marketing | Scoop.it
The McKinsey Global Institute examines all the ways people are earning income, as well as the challenges independent work presents.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Social Innovation Index 2016

Social Innovation Index 2016 | Emerging Themes in Marketing | Scoop.it
As a relatively novel concept, it lacks an established definition. Most broadly, it can refer to new services and products, or new processes, rules and regulations, that help meet a social need--for instance reducing the number of homeless people on the streets, keeping children in school, or ensuring commodities are produced sustainably for fair wages. The benefits of social innovation, wherever it arises, accrue to society as a whole rather than individuals, although in some cases socially innovative projects can also produce profits and investment returns.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

10 facts about the changing digital news landscape

10 facts about the changing digital news landscape | Emerging Themes in Marketing | Scoop.it
Digital news continues to evolve, pushed by a variety of recent innovations. Here are 10 key findings on how these shifts are reshaping Americans’ news habits.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Skinterfaces - JWT Intelligence

Skinterfaces - JWT Intelligence | Emerging Themes in Marketing | Scoop.it
On-body wearables have become widespread in the past few years. Now, researchers say that wearable technology will soon be small and flexible enough to adhere directly to the skin. “Electronics keep getting closer to us—from a computer on your desk to a Fitbit on your wrist,” John Rogers, founder of wearable electronics company MC10 and …
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

SXSW 2016: Key trends - JWT Intelligence

SXSW 2016: Key trends - JWT Intelligence | Emerging Themes in Marketing | Scoop.it
This year's South by Southwest festival (SXSW 2016) threw the spotlight on government, gender equality and more.
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

Motivated by impact: A new generation seek to make their mark

Motivated by impact: A new generation seek to make their mark | Emerging Themes in Marketing | Scoop.it
Motivated by impact: A new generation seek to make their mark is an  EIU report, supported by HSBC Private Bank, exploring the driving forces behind the decisions of the next generation of business leaders and investors, with a particular focus on millennials.  The findings are based on desk research and interviews with affluent investors and entrepreneurs conducted by The EIU and presented in series of articles, case studies and infographics. 
more...
No comment yet.
Scooped by Marketing College
Scoop.it!

An incumbent’s guide to digital disruption | McKinsey & Company

An incumbent’s guide to digital disruption | McKinsey & Company | Emerging Themes in Marketing | Scoop.it
Incumbents needn’t be victims of disruption if they recognize the crucial thresholds in their life cycle, and act in time.
more...
No comment yet.