Emerging Themes in Marketing
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Brands still need to retool for 50+ market - JWT Intelligence

Brands still need to retool for 50+ market - JWT Intelligence | Emerging Themes in Marketing | Scoop.it
Just as the boomer generation remade careers and relationships as they moved through mid-life, they are now defying popular perceptions of aging. This is the overarching conclusion from a December 2015 study of the 50+ market that the Innovation Group conducted with Sonar™, J. Walter Thompson’s proprietary research unit. The results, gleaned from 250 adults …
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Emerging Themes in Marketing
Trends that will impact on Business
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In the U.S. and abroad, more young adults are living with their parents

In the U.S. and abroad, more young adults are living with their parents | Emerging Themes in Marketing | Scoop.it
Across much of the developed world, researchers have found that more young adults are living at their parents' home for longer periods of time.
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The need to lead in data and analytics | McKinsey & Company

The need to lead in data and analytics | McKinsey & Company | Emerging Themes in Marketing | Scoop.it
In a new survey, executives say senior-leader involvement and the right organizational structure are critical factors in how successful a company’s analytics efforts are, even more important than its technical capabilities or tools.
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What it takes to build an environment for agility | McKinsey & Company

What it takes to build an environment for agility | McKinsey & Company | Emerging Themes in Marketing | Scoop.it
Building anything today--from a soda bottle to a digital transformation--starts with making a model. Alan Trefler, founder of Pegasystems, explains what changes are needed to do it well.
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MIT Media Lab’s Joi Ito on Digital Innovation and Disruption

MIT Media Lab’s Joi Ito on Digital Innovation and Disruption | Emerging Themes in Marketing | Scoop.it
The MIT Media Lab encourages mash-ups of seemingly disparate research areas. Joichi
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Public Predictions for the Future of Workforce Automation

Public Predictions for the Future of Workforce Automation | Emerging Themes in Marketing | Scoop.it
A majority of Americans predict that within 50 years, robots and computers will do much of the work currently done by humans, but few expect their own jobs to
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The Double Game of Digital Action

The Double Game of Digital Action | Emerging Themes in Marketing | Scoop.it
It’s not enough to have a great digital strategy. Organizations achieve breakthrough results only when they take a systematic, coordinated approach to execution.
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the revenue model of uber's explosive growth : ~ Online Marketing Trends

the revenue model of uber's explosive growth : ~ Online Marketing Trends | Emerging Themes in Marketing | Scoop.it
how is the uber economy powering the globes public utility services
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Parents, Teens and Digital Monitoring

Parents, Teens and Digital Monitoring | Emerging Themes in Marketing | Scoop.it
Parents monitor their teen’s digital activities in a number of ways, such as checking browser histories or social media profiles, but using technical means l
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An Atlas of Strategy Traps

An Atlas of Strategy Traps | Emerging Themes in Marketing | Scoop.it
Companies face ten potential strategy traps as they address the fundamental challenge of achieving the right balance between exploration and exploitation.
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The eight essentials of innovation | McKinsey & Company

The eight essentials of innovation | McKinsey & Company | Emerging Themes in Marketing | Scoop.it
Strategic and organizational factors are what separate successful big-company innovators from the rest of the field. A McKinsey Quarterly article.
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What Is Disruptive Innovation?

What Is Disruptive Innovation? | Emerging Themes in Marketing | Scoop.it
Twenty years after the introduction of the theory, we revisit what it does—and doesn’t—explain.
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Big data evolution

Big data evolution | Emerging Themes in Marketing | Scoop.it

The tone of corporate conversations about big data continues to shift from initial excitement to expecting long-term business impact.

Over the past four years, executives have not only become better educated about the technology behind big data, but have fully embraced the relevance of data to their corporate strategy and competitive success. It could be said that most companies are experiencing their "data adolescence", increasingly rising to the challenge of executing and delivering against the promise and potential of big data.

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the end of american retail stores : amazon set to surpass Macy by 2017 ~ Online Marketing Trends

the end of american retail stores : amazon set to surpass Macy by 2017 ~ Online Marketing Trends | Emerging Themes in Marketing | Scoop.it
amazon to surpass Macy's revenue to emerge as america's biggest clothing retailer by 2017
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Shared, Collaborative and On Demand: The New Digital Economy

Shared, Collaborative and On Demand: The New Digital Economy | Emerging Themes in Marketing | Scoop.it
The sharing economy and on-demand services are weaving their way into the lives of many Americans, raising difficult issues around jobs, regulation and the
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Global tech companies see India’s vast offline population as untapped market

Global tech companies see India’s vast offline population as untapped market | Emerging Themes in Marketing | Scoop.it
Only 22% have internet access and only 17% have a smartphone, but those who are online are increasingly likely to use the internet frequently.
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Conversational Commerce - JWT Intelligence

Conversational Commerce - JWT Intelligence | Emerging Themes in Marketing | Scoop.it
At this year’s South by Southwest Interactive conference, Amazon announced the integration of Capital One’s banking service with their voice-controlled speaker and digital assistant, Echo. Consumers can check their balance, pay their bills and track their spending by simply talking to Alexa, the voice service on the device. To ensure that the service is secure, …
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The Platform Economy

The Platform Economy | Emerging Themes in Marketing | Scoop.it
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
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Travel Innovated: Who Will Own the Customer?

Travel Innovated: Who Will Own the Customer? | Emerging Themes in Marketing | Scoop.it
Innovation is restructuring the travel industry—driven for now by tech companies and venture-backed start-ups. In response, travel suppliers need to develop new capabilities, such as managing data effectively and breaking down data silos, and learn to work with others, including intermediaries, competitors, and new entrants.
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Brands still need to retool for 50+ market - JWT Intelligence

Brands still need to retool for 50+ market - JWT Intelligence | Emerging Themes in Marketing | Scoop.it
Just as the boomer generation remade careers and relationships as they moved through mid-life, they are now defying popular perceptions of aging. This is the overarching conclusion from a December 2015 study of the 50+ market that the Innovation Group conducted with Sonar™, J. Walter Thompson’s proprietary research unit. The results, gleaned from 250 adults …
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The Most Innovative Companies: An Interactive Guide

Over the past decade, BCG has surveyed senior executives around the world to assess the state of innovation. Explore the shifting patterns in BCG’s annual list of companies that global innovation executives see as the most innovative.
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In Major Move, Campbell Soup Pushes for Mandatory Federal GMO Labeling

In Major Move, Campbell Soup Pushes for Mandatory Federal GMO Labeling | Emerging Themes in Marketing | Scoop.it
Breaking from other CPG firms and the Grocery Manufacturers Association, Campbell intends to "set the standard for transparency in the food industry"
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CES 2016: Microsoft Cloud Drives the Connected Car Market

CES 2016: Microsoft Cloud Drives the Connected Car Market | Emerging Themes in Marketing | Scoop.it
Microsoft announced four partnerships that will use the cloud to help it gain more traction in the hyper-connected automotive industry
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The Future 100 - JWT Intelligence

The Future 100 - JWT Intelligence | Emerging Themes in Marketing | Scoop.it
Trends and innovation are also moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer. The Future 100 takes a snapshot of emerging trends for 2016, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
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Gartner Reveals Top Predictions for IT Organizations and Users for 2016 and Beyond

Gartner Reveals Top Predictions for IT Organizations and Users for 2016 and Beyond | Emerging Themes in Marketing | Scoop.it
Gartner, Inc. has revealed its top strategic predictions for 2016 and beyond. Gartner's top predictions for 2016 look at the digital future, at an algorithmic and smart machine-driven world where people and machines must define harmonious relationships.
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Gartner Reveals Top Predictions for IT Organizations and Users for 2016 and Beyond

Gartner Reveals Top Predictions for IT Organizations and Users for 2016 and Beyond | Emerging Themes in Marketing | Scoop.it
Gartner, Inc. has revealed its top strategic predictions for 2016 and beyond.
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