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Digital content trends 2013

A talk given to the members of the Content Marketing Association looking at upcoming trends for the coming year in digital content
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Emerging Themes in Marketing
Trends that will impact on Business
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Why Companies Can’t Turn Customer Insights into Growth

Why Companies Can’t Turn Customer Insights into Growth | Emerging Themes in Marketing | Scoop.it
Does your customer-insight function help you anticipate customers’ needs? The answer is probably no. Most CI functions report too low in the hierarchy and have too many constraints. But CI can’t become a source of competitive advantage on its own—the effort must begin at the top.
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Connected in crisis - JWT Intelligence

Connected in crisis - JWT Intelligence | Emerging Themes in Marketing | Scoop.it
In the wake of recent flooding in Louisiana, Airbnb has reactivated its Disaster Response tool, which aims to provide victims with a safe place in times of need. The service connects local Airbnb hosts to those in affected areas who need shelter, allowing hosts to open their homes at no cost, and further proving the …
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How big data will revolutionize the global food chain | McKinsey & Company

How big data will revolutionize the global food chain | McKinsey & Company | Emerging Themes in Marketing | Scoop.it
Advanced analytics opens vast untapped potential for farmers, investors, and emerging economies to reduce the cost of goods sold.
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Growth & Innovation | Strategy & Corporate Finance | McKinsey & Company

We help companies to build their businesses by identifying granular growth opportunities and to improve their performance through innovation in products, services, processes, and business models.
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Sharing and on-demand services attract a small but active group of ‘super users’

Sharing and on-demand services attract a small but active group of ‘super users’ | Emerging Themes in Marketing | Scoop.it
The sharing and on-demand economy has grown in the U.S., and some Americans are “super users”: 7% have used six or more shared and on-demand online services.
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State of the News Media 2016

State of the News Media 2016 | Emerging Themes in Marketing | Scoop.it
The past year brought pressures to America’s newspaper newsrooms not seen since the Great Recession. From broadcast to print to digital and more, this year’s
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2016 Internet Trends Report

The 2016 edition of Mary Meeker's annual Internet Trends report covers today's Internet growth and an in-depth look at the following: • Global Internet us…
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In the U.S. and abroad, more young adults are living with their parents

In the U.S. and abroad, more young adults are living with their parents | Emerging Themes in Marketing | Scoop.it
Across much of the developed world, researchers have found that more young adults are living at their parents' home for longer periods of time.
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The need to lead in data and analytics | McKinsey & Company

The need to lead in data and analytics | McKinsey & Company | Emerging Themes in Marketing | Scoop.it
In a new survey, executives say senior-leader involvement and the right organizational structure are critical factors in how successful a company’s analytics efforts are, even more important than its technical capabilities or tools.
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What it takes to build an environment for agility | McKinsey & Company

What it takes to build an environment for agility | McKinsey & Company | Emerging Themes in Marketing | Scoop.it
Building anything today--from a soda bottle to a digital transformation--starts with making a model. Alan Trefler, founder of Pegasystems, explains what changes are needed to do it well.
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MIT Media Lab’s Joi Ito on Digital Innovation and Disruption

MIT Media Lab’s Joi Ito on Digital Innovation and Disruption | Emerging Themes in Marketing | Scoop.it
The MIT Media Lab encourages mash-ups of seemingly disparate research areas. Joichi
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Public Predictions for the Future of Workforce Automation

Public Predictions for the Future of Workforce Automation | Emerging Themes in Marketing | Scoop.it
A majority of Americans predict that within 50 years, robots and computers will do much of the work currently done by humans, but few expect their own jobs to
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10 facts about the changing digital news landscape

10 facts about the changing digital news landscape | Emerging Themes in Marketing | Scoop.it
Digital news continues to evolve, pushed by a variety of recent innovations. Here are 10 key findings on how these shifts are reshaping Americans’ news habits.
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Skinterfaces - JWT Intelligence

Skinterfaces - JWT Intelligence | Emerging Themes in Marketing | Scoop.it
On-body wearables have become widespread in the past few years. Now, researchers say that wearable technology will soon be small and flexible enough to adhere directly to the skin. “Electronics keep getting closer to us—from a computer on your desk to a Fitbit on your wrist,” John Rogers, founder of wearable electronics company MC10 and …
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SXSW 2016: Key trends - JWT Intelligence

SXSW 2016: Key trends - JWT Intelligence | Emerging Themes in Marketing | Scoop.it
This year's South by Southwest festival (SXSW 2016) threw the spotlight on government, gender equality and more.
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Motivated by impact: A new generation seek to make their mark

Motivated by impact: A new generation seek to make their mark | Emerging Themes in Marketing | Scoop.it
Motivated by impact: A new generation seek to make their mark is an  EIU report, supported by HSBC Private Bank, exploring the driving forces behind the decisions of the next generation of business leaders and investors, with a particular focus on millennials.  The findings are based on desk research and interviews with affluent investors and entrepreneurs conducted by The EIU and presented in series of articles, case studies and infographics. 
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An incumbent’s guide to digital disruption | McKinsey & Company

An incumbent’s guide to digital disruption | McKinsey & Company | Emerging Themes in Marketing | Scoop.it
Incumbents needn’t be victims of disruption if they recognize the crucial thresholds in their life cycle, and act in time.
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Europeans Face the World Divided

Europeans Face the World Divided | Emerging Themes in Marketing | Scoop.it
Many favor looking inward to focus on domestic issues, while others question whether commitments to allies should take precedence over national interests.
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Digital marketing strategies, trends, and insights | CMO.com - Adobe

Digital marketing strategies, trends, and insights | CMO.com - Adobe | Emerging Themes in Marketing | Scoop.it
CMO.com offers marketing insights, expertise, and strategies aimed at helping CMOs, senior marketers, and their teams deliver standout digital experiences.
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Forks in the Road: Navigating Industry Disruption

Forks in the Road: Navigating Industry Disruption | Emerging Themes in Marketing | Scoop.it
As incumbents in the auto industry and in many others know, it's hard to respond to new rivals that have new business models and run your business at the same time. Here are five steps that can help companies become ambidextrous.
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Shared, Collaborative and On Demand: The New Digital Economy

Shared, Collaborative and On Demand: The New Digital Economy | Emerging Themes in Marketing | Scoop.it
The sharing economy and on-demand services are weaving their way into the lives of many Americans, raising difficult issues around jobs, regulation and the
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Global tech companies see India’s vast offline population as untapped market

Global tech companies see India’s vast offline population as untapped market | Emerging Themes in Marketing | Scoop.it
Only 22% have internet access and only 17% have a smartphone, but those who are online are increasingly likely to use the internet frequently.
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Conversational Commerce - JWT Intelligence

Conversational Commerce - JWT Intelligence | Emerging Themes in Marketing | Scoop.it
At this year’s South by Southwest Interactive conference, Amazon announced the integration of Capital One’s banking service with their voice-controlled speaker and digital assistant, Echo. Consumers can check their balance, pay their bills and track their spending by simply talking to Alexa, the voice service on the device. To ensure that the service is secure, …
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The Platform Economy

The Platform Economy | Emerging Themes in Marketing | Scoop.it
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
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