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Emerging Themes in Marketing
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7 Reasons Why Your Company Needs a Mobile Application?

7 Reasons Why Your Company Needs a Mobile Application? | Emerging Themes in Marketing | Scoop.it
Now-a-days, mobile applications become an integral part of every business no matter what type and size of business you are running. There are a lot of companies that have been profited from developing their own mobile application.
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Scoop.It for SEO – A New World of Curation [Infographic]

Scoop.It for SEO – A New World of Curation [Infographic] | Emerging Themes in Marketing | Scoop.it
#Scoop.it helps you find the #content that matters to you. That’s one of the main reasons to start using it.
Neil Wilkins's insight:
Curation strikes a content balance
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Creative technology will drive the next era of marketing

Creative technology will drive the next era of marketing | Emerging Themes in Marketing | Scoop.it
Creative technology will drive the next era of marketing, Brands are still a long way off from delivering the connected, personalised marketing that people crave, says Omaid Hiwaizi chief strategy officer, UK, Geometry Global and director of...
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The dawn of marketing’s new golden age | McKinsey & Company

The dawn of marketing’s new golden age | McKinsey & Company | Emerging Themes in Marketing | Scoop.it
Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories. A McKinsey Quarterly article.
Cambridge Marketing Colleges's insight:

Really  interesting article from McKinsey.  A new golden era for Marketing  

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Study: How Marketers Optimize Their Social Media Content

Study: How Marketers Optimize Their Social Media Content | Emerging Themes in Marketing | Scoop.it
Our Social Media Content Optimization Survey looks into the strategies marketers are using to optimize their social content and how effective they’ve been.
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2015 Social Media Trends: One Marketing Tool To Rule Them All

2015 Social Media Trends: One Marketing Tool To Rule Them All | Emerging Themes in Marketing | Scoop.it
Are you ready to anticipate the future of social media marketing this 2015? Over the past couple of months, there have been some outstanding marketing announcements in the social media world.
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Infographic: The fundamental five

Infographic: The fundamental five | Emerging Themes in Marketing | Scoop.it
Cambridge Marketing Colleges's insight:

Well-oiled machinery is becoming a requirement at a time when business is being transformed by cloud, mobile, social and other technologies. To compete and win in this fast-paced digital marketplace, companies must align their business strategies, organisational structures and cloud approach.

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Why Personalized Marketing Will Dominate in 2015 [Infographic]

Why Personalized Marketing Will Dominate in 2015 [Infographic] | Emerging Themes in Marketing | Scoop.it

Marketing Strategy - Check out these five reasons to include personalized marketing in your planning for 2015.


Via Kamal Bennani
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iWebContact's curator insight, December 22, 2014 12:02 AM

Businesses will need to adapt their digital strategies

Michael Allenberg's curator insight, January 1, 1:51 PM

Trends that should affect your holistic design for Customer Experience!

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Predictions for marketing in 2016 - Gartner

Predictions for marketing in 2016 - Gartner | Emerging Themes in Marketing | Scoop.it

Digest...

 

Here are five themes for the future which resonated across multiple surveys and form the basis for these predictions. Remember, they are made specifically for large and extra-large companies.

 

1. Customer Experience Will Be the Battleground Marketers Are Fighting Over

In 2016 customer experience will garner the highest level of marketing investment; it is one of three areas in which CEO’s expectations of CMOs will increase the most; and bleeding-edge technologies to improve it will be the top innovation project marketers undertake.

 

2.  How Marketers Use Customer Data Will Determine their Level of Success

Managing, collecting and making use of internal and external data was the second highest area of CEO’s increased expectations for CMOs. Marketers will analyze data less and synthesize it more, leading to better and more actionable conclusions. Distribution of the data to decentralized groups such as brands or business units will occur to allow for informed recommendations/decisions about what action to take.

 

3.  Digital Commerce Will be Inextricably Linked with Marketing

We found that in 25% of organizations, marketing has total responsibility for digital commerce, and in 46% of companies, marketing owns a digital commerce P&L now.  Whether you lead or support your company’s digital commerce efforts, plan for higher investment and a greater role in crafting compelling commerce experiences. 

 

4.  Marketing Will Set the Strategy for Not Just Marketing Technology, But for All Customer-facing Technology

Marketing will be intensely involved in all technology that touches the customer as it works on improving the customer experience with customer service, sales and operations. It already sets the strategy and develops the roadmap for marketing technology in over 90% of companies. In a growing number of companies it is moving into different elements of revenue management, including former sales systems. By the end of 2016, customer-facing technology strategy and roadmaps will be led by marketing in at least one quarter of companies.

 

5.  Marketing Innovation Will Come Out of the Closet

For the second year in a row we found that marketers are setting aside more than 9% of their budget for innovation. Leading a culture of change and company-wide innovation was the third highest ranked increased CEO expectation of CMOs. More marketing executives have innovation in their title.  An increasing number of CMOs manage product development as well as product management. Digital business transformation is causing many industries to shift their business model and offerings to digital vs. physical; putting marketing squarely in the middle of such innovation. 

 

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iNeoMarketing's curator insight, December 15, 2014 8:33 AM

Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making.

Dr. Michael John Freestone's curator insight, January 2, 4:24 AM

Excerpt: "Predictions Are Always Risky…

because they won’t apply to all companies equally.  The ones you read here were put together for large and very large companies.  But as an ex-strategic planner and inveterate “data junkie”, I’d rather read them and judge for myself how they might impact my company, and whether I should build them into my planning."


In order to make your predictions less risky I recommend two sites:

1. StratPad: Try it for free http://www.mjfgroup.biz/stratpad/2 

2. Business Analysis. http://www.mjfgroup.biz/business-analysis/


Have a great 2015. Analyse and draw up clear plans and you will find ou have a calmer New Year.

Best wishes to all.Dr Michael John Freestone 

Annie.gregory@notcgroup.ac.uk's curator insight, January 15, 11:35 AM

Reliable source and informative

 

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7 B2B Marketing Trends to Watch in 2015

7 B2B Marketing Trends to Watch in 2015 | Emerging Themes in Marketing | Scoop.it

Over the last few years, B2B marketing has experienced a seismic shift in both strategies and tactics—all focused on better attracting and engaging target audiences. In 2015, B2B marketing trends will continue to underscore this shift.

There are many different trends (plus a few fads) that are likely to make their presence known in 2015. We’ve developed a list of seven B2B marketing trends to watch in the year ahead and trends that we think will have the biggest impact on B2B marketing plans.


Via Kamal Bennani, Cambridge Marketing Colleges
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David Ednie's curator insight, December 7, 2014 3:44 AM

Re-think your growth by re-thinking Marketing. Re-think Marketing by thinking Digital Marketing

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Online Marketing Trends

Online Marketing Trends | Emerging Themes in Marketing | Scoop.it
The Latest Online Trends,Analysis,News,Research on web advertising, Search Marketing,Mobile and social media .
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Trends in Wearable Technology & Preventative Healthcare

Trends in Wearable Technology & Preventative Healthcare | Emerging Themes in Marketing | Scoop.it
We surveyed over 900 U.S. adults to determine the size of the wearable fitness market, and how the healthcare industry can encourage personal tracking.

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Top 10 Multi-Platform Travel Websites – February 2015

Top 10 Multi-Platform Travel Websites – February 2015 | Emerging Themes in Marketing | Scoop.it
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users.
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Timeline of Emerging Science and Technology - Tech Foresight

Timeline of Emerging Science and Technology - Tech Foresight | Emerging Themes in Marketing | Scoop.it
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Neil Wilkins's curator insight, February 22, 3:29 AM

What tech do you think you'll be using next? 

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CEO Briefing 2015: From productivity to outcomes

CEO Briefing 2015: From productivity to outcomes | Emerging Themes in Marketing | Scoop.it

CEO Briefing 2015 is structured in three chapters. The first chapter examines the impact of digital technologies, particularly the Internet of Things (IoT) on business. The IoT presents an array of challenges and new revenue possibilities but the question is which companies will be able to capitalise on this opportunity. This an especially crucial question as C-suite executives see competition rising sharply in 2015. 

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Future Trends in Marketing, According to CMOs And Senior Marketers

Future Trends in Marketing, According to CMOs And Senior Marketers | Emerging Themes in Marketing | Scoop.it
Business owners will increasingly treat marketing as a revenue driver and marketers will be more apt to use technology to engage customers in an ongoing conversation to build advocacy and trust. Those are just a couple of the changes envisioned in the next 3-5 years by the 478 CMOs and senior...
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BIA/Kelsey Local Media Watch - The Nexus of All Things Local

BIA/Kelsey Local Media Watch - The Nexus of All Things Local | Emerging Themes in Marketing | Scoop.it
Local Media Watch provides the latest news, events and updates happening in the local media space.
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Marketing Technology Picture Getting More Complex For Modern Marketers

Marketing Technology Picture Getting More Complex For Modern Marketers | Emerging Themes in Marketing | Scoop.it
Modern marketing techniques are enabled by technology tools that allow more personalized customer experiences, better targeting and more insightful analytics.
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Strategic principles for competing in the digital age | McKinsey & Company

Strategic principles for competing in the digital age | McKinsey & Company | Emerging Themes in Marketing | Scoop.it
Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution. A McKinsey Quarterly article.
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Mobile Tech Giants’ Ecosystems Expand with Wearable Devices | Ipsos

Mobile Tech Giants’ Ecosystems Expand with Wearable Devices | Ipsos | Emerging Themes in Marketing | Scoop.it
Cambridge Marketing Colleges's insight:

Nearly  one fifth of US Adults are contemplating purchase of wearable tech, according to new research by Ipsos.  This is on a par with Games consoles and just below Smart TV  purchase intentions.  So the next 12 months may see the take off of the sector. 

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The Evolution of Robotics

The Evolution of Robotics | Emerging Themes in Marketing | Scoop.it
How has robotics evolved? This interactive timeline shows the remarkable expansion in robotics applications since the 1950s—from the factory floor to the home.
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7 B2B Marketing Trends to Watch in 2015

7 B2B Marketing Trends to Watch in 2015 | Emerging Themes in Marketing | Scoop.it

Over the last few years, B2B marketing has experienced a seismic shift in both strategies and tactics—all focused on better attracting and engaging target audiences. In 2015, B2B marketing trends will continue to underscore this shift.

There are many different trends (plus a few fads) that are likely to make their presence known in 2015. We’ve developed a list of seven B2B marketing trends to watch in the year ahead and trends that we think will have the biggest impact on B2B marketing plans.


Via Kamal Bennani, Cambridge Marketing Colleges
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David Ednie's curator insight, December 7, 2014 3:44 AM

Re-think your growth by re-thinking Marketing. Re-think Marketing by thinking Digital Marketing

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The End of Demographics: How Marketers Are Going Deeper With Personal Data

The End of Demographics: How Marketers Are Going Deeper With Personal Data | Emerging Themes in Marketing | Scoop.it
Marketers have built a temple that needs to be torn down. Demographics have defined the target consumer for more than half a century — poorly. Now, with emerging interest graphs...

Via Jean-Michel Franco
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Sue Walsh's curator insight, November 26, 2014 6:01 PM

An interesting piece on the power of social profile data, behavioural data and stage of life data. Far more powerful and targeted. I particularly like the reference to Psychographic profiling where you consider the 'mental model' of the consumer in the context of a customer lifecycle.

Felix Wetzel's curator insight, December 1, 2014 5:08 PM

With the recent rise of the social web, people self-select into groups so small, so fragmented, and so temporal, that no overarching top-down approach could be successful at driving marketing performance.

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Are Emerging Social Networks Right For Your Brand?

Are Emerging Social Networks Right For Your Brand? | Emerging Themes in Marketing | Scoop.it

Social networks are not to dismissed when it comes to modern day marketing, but should your brand even bother with Wanelo, Polyvore, Instagram or Snapchat?


Via Kamal Bennani, Cambridge Marketing Colleges
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Cambridge Marketing Colleges's curator insight, November 24, 2014 3:49 AM

An interesting  discussion . what is to be the role of Social Media when so many channels proliferate. 

Anne Rubin's curator insight, November 24, 2014 1:39 PM

The article “Should your e-commerce brand market on emerging social networks?” discusses what criteria a brand should consider when deciding to position itself on an emerging social media platform. The author divides these platforms into two categories: social commerce platforms and emerging visual sharing platforms.  A brand should consider using social commerce platforms if it matches the following criteria: the brand’s organizational attitude reflects innovation and new ways of thinking; the platform fits the brands target demographic; and the product fits the platform. Moreover, a brand should consider using an emerging visual sharing platform (such as Instagram, Snapchat, and Vine) if it matches these criteria: the platform fits the brands target demographic; the brand has enough resources to manage this platform; and if the brand has a mobile focus. The criteria that stuck out most to me were the organizational attitude and the amount of resources. These interested me because they both reflect the risk a brand takes when using a new social media platform. It would not make a lot of sense for a company to join a platform if it does not fit with the brands strategic goals or if that brand does not have the resources to manage it. In fact, if a brand does not have the necessary resources, joins that new platform anyways, but then has to discontinue using it, they could be looked at in a bad light by consumers.