Typography is both an art and a technique. Once created through printed materials, typography is all about arranging type in a way that enables learning and recognition.
However, typography is more than just the design of the letters and characters -- it also involves careful arrangement and selection of point size, line length, and spacing both on a single line and throughout an entire page. If you know the basics of typography, you will be able to lay out an arrangement of headers, paragraphs, etc. in an attractive and convincing way.
Typography is absolutely everywhere -- just look at your phone, a billboard, your coffee cup, or even the different styles used in this blog post. Once you’re conscious about the fact that typography is used all around you, you’ll start to recognize the differences between typefaces and why they might’ve been selected...
Via Lauren Moss