Emerging Media, Social Media & Technology

Social Media As Means To Gamification End
Credit Card companies, far from being dealt fatal blows by the death of money, are stronger than ever. They may face some interesting competition from Bitcoin at some point, but that point isn't today.

Today Credit Card Companies are jumping into social with both feet. Social for some is a means unto itself. Social Media marketing for Credit Card companies is a means to an end. 

Social media gets Credit Card companies living in the same place as their prey - college students. College students live on their phones, love to play games and may be the last tribe of pack animals on the planet. 

No wonder, as this infographic shows, Credit Card companies are embracing social so earnestly you can almost see the glint of greed in their eye. 

Voorwaarden van de site: https://videonotes.uservoice.com/tos

Something social media guys should look at even if you know a lot you can not know all and some that you do know might not work as well as others could

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Twitter spam accounts have been an issue for years. The fact that brands, especially big ones, buy followers is proof that they still don't understand how to leverage social media properly.

Grow your followership naturally by being their go-to resource. 

This is the epitome in lacking integrity -- growing your followers naturally (organically as the gurus say it) is all about being their go-to resource -  no doubt about it. And, nope, I'm hearing more and more how many people know those followers are fake -- just click on their follower list and see how many 'eggs' and names with no profile descriptions exist....

Sad to see brands care more about their numbers than their substance...

I have been playing with Google Keep for the last hour to review the extension. I wish I had an Android phone to test the options there. 

The only thing that I can say is that it's pretty awesome. It's a basic extension but it does its job. 

May not need to hire an assistant just yet!  Going to give Google Keep a try.

Another way to save notes on the fly. Not convinced that this adds value but for chrome users it could come in handy. I'll stick to my combination of creating Tasks, Calander events and Evernote

Great Neville Hobson Post On What's Next
Great insight here from a BBC study and Hobson's analysis. Here is some of what the study found about news consumption:

BBC Study

One area that is constantly on the attention radar is largely to do with the ‘how’ of news consumption. It’s not only about the TV any more: it’s also about computers, tablets and smartphones, separately and used in conjunction with one another.
 

This is the so-called second-screen experience that is already evolving into three or more screens as multiple-device ownership and usage become more common with greater access to the tools, greater understanding of what you can do with them and greater quantities of content to consume and share opinion about.

Screens & Engagement
As I write this piece on the interplay between screens NCIS is playing from my DVR. Here are the study's conclusions:

* Tablet owners watch more TV news, not less, with 43 percent of tablet users saying they consume more TV than they did five years ago, and most saying they use tablets alongside TV.

* Young professionals, the 25-34 year old demographic are the biggest news enthusiasts.

* Second screening for news is becoming commonplace, with users often using devices in tandem. 83 percent of tablet users say they have used their tablets while watching television.

* TV still dominates overall usage, taking 42 percent of people’s news consumption time compared with laptops (29 percent), smartphones (18 percent) and tablets (10 percent).

* News audiences expect to see advertising nearly as much on mobile (79 percent tablet, 84 percent smartphone) as they do on TV (87 percent) and online (84 percent).

* People respond to advertising across all the screens, with 1 in 7 users indicating they responded to a mobile ad in the last four weeks whilst responses to TV and desktop are 1 in 5 and 1 in 4 respectively.

TV As Hub At Home
Our days move seamless between devices. We may begin on a tablet, work on laptops and desktops during the day, check phones periodically throughout the day and end up on pads as we finish our day with the TV on writing blog posts, tweets or checking emails. 

The marketing implications are many and significant including:
* Product placement to support campaigns may make sense.
* Even if you can't afford product placement, TV remains important. 

* Messages should be adapted to their medium not the other way. 

* News or "news forms" are viable and important marketing tactics.

* Data ads new credibility to Meerman Scott's NewsJacking ideas.

* Real time TV is amplified by "second screen" content curation.

This last bullet is what I'm doing now. It may seem as if my blog post about second screens is unrelated to NCIS or now Body of Proof but their content is what is playing and so earning the reference. 

In a crisis the TV as HUB really become clear. We use TV's herd of reports to wrangle the story but check social throughout to stay abreast of Real Time and User Generated Content that amplifies the event. 

Some interesting insight from a BBC study about the evolving mobile content story.

Now this is geeky-cool stuff!

I wonder how this might work for my oral history project.

Super great tool!

How to make attractive PPTs for Cheap 

Very well done slide presentation.

I've got to try this!

Fun.

Play w/ a colourful mind map and save the image !

Great new photo editor which is free to use and requires no registration. Excellent for preparing your images for a presentation. It lets you edit photos, make photo collages and cards.

Works on Windows, Mac, Android and iPhone. Available in 4 languages (English, German, Portuguese, Spanish).

Love that it doesn't make one sign up.

This is good to see. Lets hope the stardards remain standards.

Learning how to scoop it.

nice tool for learning and developing analysis skills

Great for flipping

If you miss the joy of sending and receiving postcards in the mail, here is something that you will surely enjoy!

This is a clever idea (a few on the market). I have used the system a few times and it's really great. You can persoanlise the photo and send as an image without finding stamps and a visit to the post office. 

Like your stats?- YouTube stats are mindblowing. No wonder traditional TV is struggling. If you are in business and not on YouTube, think again

#YouTube improves stats

Simple and free presentation creator for iPad. Import your presentation and add your audio comments or video files.
Recommended for education.

Enhancing Presentations is easy with 9Slides.

I am definitely going to try thid out!

A vast collection of PechaKucha 20x20 presentations that may be a great source of inspiration for learning how to do it and creating one's own presentation.

The site hosts presentations in more than 20 languages from events in a huge number of cities all around the world.

PechaKucha is a fantastic activity for students who need to practice their speaking skills. Why not organize a PechaKucha event in your school?

I have used this presentation format in my class and it really causes the students to think and plan accordingly.

PechaKucha show digital literacy and act as inspiration.

There are two ways how you can add a video to your Prezi. 1) you can insert a link to a YouTube video or 2) you can embed a video into your presentation. The article describes the advantages and drawbacks of both ways.

Prezi just keeps on improving.  

Okay, I admit it was the van Gogh that made me look, but I'm really glad I did. Very user-friendly tool...and free, gotta love free.