I can how this could also be applied in an acaemic context. "Like many libraries, Florida International University (FIU) Library started an e-book reader lending program that circulates e-book readers. Each reader comes with more than one hundred titles that have been selected by subject librarians. But how can a library make these library e-books on e-book readers noticed by library users? How can a library help a user to quickly figure out what books are available on, say, a library Kindle device when those are specifically what the user is looking for?"
Via librarykerri, Adele