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Created Jun 28, 2011
Created by Dea Elmi
Updated Mar 5
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blog.kissmetrics.com - November 28, 2011 5:20 PM

Location, Location, Location – Geo-marketing & Why it Matters [Infographic]

This piece is from Kissmetrics and it contains some very significant findings for everyone in business today, in the form of one of the better infographics I have seen.

 

As the world changes and as new technology emerges, the phrase seems to have taken on new meaning.

 

**Whether you have a retail location or not, you need to pay attention to the location of the consumer, and tailor your marketing message accordingly.

 

Here are a few very significant statistics that caught my attention:

 

63% of smartphone users frequently use apps that require them to give their location (2010)

 

Local online advertising expected to grow 255% to $35b by 2014 (U.S.)

 

90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).

 

65% of companies are focusing on geographical context for their mobile marketing tactics (2011).

 

See full article and infographic: [http://blog.kissmetrics.com/location-location-location/]


Via janlgordon
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www.huffingtonpost.com - March 5, 10:45 AM

State Renewable Energy Rankings Place California In The Top Spot - Huffington Post

State Renewable Energy Rankings Place California In The Top SpotHuffington PostThe accounting firm added a new twist to its quarterly assessment of the clean energy landscape, compiling a separate report [PDF] along the lines of the international ...
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www.mobilemarketingwatch.com - November 28, 2011 5:27 PM

Infographic: Why Size & Location Matter With In-App Mobile Advertising

 

"Our friends over at Inneractive have published a new infographicthat takes a look at in-app mobile advertising and how size and location can make a huge difference in terms of CTR and eCPM."

 

The graphic details eight specific steps developers and brands should take when monetizing their mobile apps, including using the right creative, the right placement, the right frequency, the right amount of interactive elements, and much more.

Click here to view image full size . . .

 

http://bit.ly/oqXN5a

 

 


Via janlgordon
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news.feedzilla.com (via @bhfop) - November 28, 2011 1:21 PM

Biomass could provide a fifth of global energy without damaging food production

Biomass could provide a fifth of global energy without damaging food production (ScienceBlog) http://t.co/6VZ0tEBV...
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www.royalmonaco.net - October 13, 2011 5:22 AM

Cresce il consumo del vino italiano nel mercato Usa

ROYAL MONACO RIVIERA WEB MAGAZINE ______________________________ PAGINA WEB… ("Cresce il consumo del vino italiano nel mercato Usa" http://t.co/rAbh9k3...)...
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www.newenergyworldnetwork.com (via @Carbonetworking) - June 28, 2011 2:33 AM

NewNet News - Australia promotes innovation through cleantech competition

NewNet News - Australia promotes innovation through cleantech competition (Australia promotes innovation through cleantech competition: The Australian government has launched a national c...)...
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www.energydigital.com - March 5, 10:22 AM

Africa Hydrocarbons Inc. Reports on 2012 Annual General Meeting - Energy Digital (press release)

Africa Hydrocarbons Inc. Reports on 2012 Annual General MeetingEnergy Digital (press release)Mr. Nelson is a professional geologist with over 27 years of resource industry experience in geology and geophysics.
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blog.kissmetrics.com - November 28, 2011 5:20 PM

Location, Location, Location – Geo-marketing & Why it Matters [Infographic]

This piece is from Kissmetrics and it contains some very significant findings for everyone in business today, in the form of one of the better infographics I have seen.

 

As the world changes and as new technology emerges, the phrase seems to have taken on new meaning.

 

**Whether you have a retail location or not, you need to pay attention to the location of the consumer, and tailor your marketing message accordingly.

 

Here are a few very significant statistics that caught my attention:

 

63% of smartphone users frequently use apps that require them to give their location (2010)

 

Local online advertising expected to grow 255% to $35b by 2014 (U.S.)

 

90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).

 

65% of companies are focusing on geographical context for their mobile marketing tactics (2011).

 

See full article and infographic: [http://blog.kissmetrics.com/location-location-location/]


Via janlgordon
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www.convinceandconvert.com - November 26, 2011 11:40 AM

The Awesome Power of Family in Social Media Storytelling

In honor of Thanksgiving, I wanted to write a post about the power of family in social media storytelling. And as you site down to whatever celebration you embrace, think about the videos below and what they evoke within you.

 

I love this article because of the points it makes about social media and your business stories.  For example: "But first, remember that the goal isn’t to be good at social media. The goal is to be good at business because of social media."

 

And then: "We want to do business with what we know, like, and trust. Social media can be used to increase the degree to which we know, like, and trust companies."

 

The article then goes on to demonstrate how a delicatessen in Phoenix, AZ has used stories of its founders to create a loyal customer base.  There are 4 videos to view in the article and I'll let you determine if you think they work or not.

 

But what I do like is the author saying, "The More You Sell, The Less You Sell...What I love about these videos is that they don’t devolve into promotions-based drivel. There’s no coupon. There’s no “35th Anniversary Special”. There’s not even a call-to-action."

 

As consumers, we are all becoming jaded about marketing, branding and sales.  So keep this in mind as you create your business stories.  The points above and others in this article may be well worth following.


Via Karen Dietz
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energy.aol.com (via @petergardett) - June 28, 2011 1:54 PM

Yeast In Your Tank: Biofuels Update

Fermentation is one of mankind's oldest technological innovations, but it is also potentially the key to solving the evolving response to potential fossil (Check out: Yeast In Your Tank: #Biofuels Update http://t.co/1MiBahB via @AOLenergy #energy ...
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