If you want to be a successful marketer today, you need to be part data analyst and part publisher. We hear a lot about the former, but the latter is critical too. We’re all publishers (that includes me and our own marketing and sales site, of course) but many companies are only starting to come to terms with what that actually means in terms of talent and processes.
Anyone who’s a marketing leader in a large organization should watch this video. Robert Tas, managing director and head of digital marketing at JP Morgan Chase, explains what’s important when it comes to becoming a sophisticated publishing company. As he says, one of the areas JP Morgan Chase sees as a big opportunity is content experiences across all sorts of devices 24 hours a day.
It requires a fundamentally different way to look at information, and how to present it to people. It’s part of the content avalanche I’ve discussed earlier. Part of the great complexity around content is not just generating it, but the pipes you need to have in place to vet it and place it wherever (and whenever) your customers are. So this isn't about managing writers and designers; it's about publishing, which means the ability to manage a sophisticated content supply chain with processes, checks, oversight, metrics, and operations....
Here's how Guy Kawasaki -- a man of fame -- successfully tackles the social media game.
"Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Here are the gory, inside-story details of what I do. Perhaps you may find some of my methods useful to help you get the most out of social media, too...."
We hear that Pinterest is a really only used by younger females – so let me introduce you to Dan Ashbach, who is a retired airline pilot, just to provide a different perspective. You might have read my article about how many boards should we have on Pinterest where I comment that Dan has just 38 boards (I wonder if that is a coincidence that he has been married for 38 years) that versus many accounts I see with well over 100 Pinterest boards.
Dan recently participated in a Google Plus Hangout with PinLeague and this is a recap of some of his ideas and perspectives about Pinterest as a super user with over 1.5 million followers. Yes I know you usually expect me to share tips about content marketing and social media for business, but I think you will find the ideas Dan shares provides an interesting insight into what a Pinterest super user thinks. Dan started to see his Pinterest boards grow at a fast rate in 2012, building from a few thousand followers to over a million followers....
Sir Ken Robinson outlines 3 principles crucial for the human mind to flourish -- and how current education culture works against them. In a funny, stirring talk he tells us how to get out of the educational "death valley" we now face, and how to nurture our youngest generations with a climate of possibility. Creativity expert Sir Ken Robinson challenges the way we're educating our children. He champions a radical rethink of our school systems, to cultivate creativity and acknowledge multiple types of intelligence.
In this article, we are privileged to speak to Jimmy Wales, founder of Wikipedia and president of Wikia Inc. We speak to Mr. Wales about his latest project, “Wikia” and about how our world is now, and will forever be, remarkably changed by Participatory Culture, Mass-Collaboration and the pace of technological advance.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.