Emergence of Islamic Consumer Power
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Emergence of Islamic Consumer Power
Insights on the emerging power of one of the fastest growing segments - the new Islamic consumer.
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What is Islamic Marketing | Islamic Marketing

What is Islamic Marketing | Islamic Marketing | Emergence of Islamic Consumer Power | Scoop.it
Insights Curator's insight:

Finally ! A wiki that allows for discussion on what exactly is Islamic Marketing. A must for those who operate in Muslim majority nations.

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Eight essential apps for Muslims observing Ramadan

Eight essential apps for Muslims observing Ramadan | Emergence of Islamic Consumer Power | Scoop.it
Avoiding eating, drinking and getting angry before sunset is tough during fasting month – but these apps can help keep prayer time, habits and diet in check
Insights Curator's insight:

8 Aps for Ramadan. Religion gets tech !

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DIAN PELANGI WAS MENTIONED AT NEW YORK TIMES | Dian Pelangi - Official Website

DIAN PELANGI WAS MENTIONED AT NEW YORK TIMES | Dian Pelangi - Official Website | Emergence of Islamic Consumer Power | Scoop.it
Insights Curator's insight:

Islam as a part of contemporary consumer culture.

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Publications | Islamic Branding Consultancy & Marketing for Muslim Consumer Markets - Ogilvy Noor

Publications | Islamic Branding Consultancy & Marketing for Muslim Consumer Markets - Ogilvy Noor | Emergence of Islamic Consumer Power | Scoop.it
Ogilvy Noor is the world's first Islamic Branding marketing consultancy agency, offering brands management, development, rebranding, corporate brand strategies & how to build brands that appeal to Muslim consumers.
Insights Curator's insight:

Tools for marketers - rich and thoroughly researched Insights from Ogilvy Noor.

 

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Muslim pilgrims to Mecca are a hit on social media with 'hajj selfies'

Muslim pilgrims to Mecca are a hit on social media with 'hajj selfies' | Emergence of Islamic Consumer Power | Scoop.it
The trend has become so popular that the hashtag #Hajjselfie has garnered thousands of tweets.
Insights Curator's insight:

Technology invades the private spaces of Hajj. Youngsters want to share their journeys. A new openness ?

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Cadbury faces 'Jihad' from Malaysian Muslim groups after pork traces found in chocolate - Mumbrella Asia

Cadbury faces 'Jihad' from Malaysian Muslim groups after pork traces found in chocolate - Mumbrella Asia | Emergence of Islamic Consumer Power | Scoop.it
The Cadbury brand faces a backlash in Malaysia after it emerged that batches of chocolate contained traces of pork, a substance forbidden by Islam. A number of Muslim groups have called for a boycott of all Cadbury products and said that a holy war, or Jihad, needs to be waged against the company. They also say that all …
Insights Curator's insight:

Now this is gross insensitivity shown by a global brand !

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Halal, PR, and Muslim Consumers - Edelman

Halal, PR, and Muslim Consumers - Edelman | Emergence of Islamic Consumer Power | Scoop.it
How MNCs are seeking a more effective dialogue with Muslim consumers and the challenges brands face in communicating positively with this huge market.
Insights Curator's insight:

The showcasing of the intent is a positive step towards engaging with the Islamic consumer.

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Forbes India Magazine - Turn Muslim Consumers� Problems into Marketing Solutions

Forbes India Magazine - Turn Muslim Consumers� Problems into Marketing Solutions | Emergence of Islamic Consumer Power | Scoop.it
Understanding Muslim consumers and marketers, as with understanding any consumer or marketer group, requires a situated understanding
Insights Curator's insight:

Instead of starting by thinking of the “Muslim segment,” executives should focus on the daily practices or context for which a product or service might be relevant. Do consumers face any problems in that particular context? Managers should then generate solutions through the product’s design or usage. It can be more beneficial to emphasize solutions that help Muslims live proper Islamic lives rather than focusing attention only on achieving the “halal-ness” of products.


Read more: http://forbesindia.com/article/thunderbird/turn-muslim-consumers-problems-into-marketing-solutions/30362/1#ixzz32xtcB4pF
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Brand Islam is fast becoming the new black in marketing terms

Brand Islam is fast becoming the new black in marketing terms | Emergence of Islamic Consumer Power | Scoop.it
We should be paying more attention to the 'third one billion' and the Islamic economic paradigm, argues Jonathan Wilson
Insights Curator's insight:

The 3rd One Billion again !

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Its Beautiful coca cola - Bing Videos

Its Beautiful coca cola - Bing Videos | Emergence of Islamic Consumer Power | Scoop.it
Insights Curator's insight:

Finally, some corporates are making a shift. Recognising a shift in demographic and cultural patterns is a sign of leadership. Well done Coca Cola.

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Best halal holiday

Find halal certified hotels,halal restaurants and halal food in Croatia and Bosnia and Herzegovina. Explore and enjoy top world muslim friendly travel and destination
Insights Curator's insight:

A site that recommends "halal friendly" holiday destinations. Its observed that with the growing affluence of the muslim consumer, the instances of travel have gone up dramatically. However there is a preference for "value friendly destinations"

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The Friday Round Up (25 Oct): the female Muslim consumer, Islamic finance demystified, halal wine and more…

The Friday Round Up (25 Oct): the female Muslim consumer, Islamic finance demystified, halal wine and more… | Emergence of Islamic Consumer Power | Scoop.it
Here’s this week’s chance to get up to date with Muslim consumer insights from around the world. PLUS some easy reading to get up to speed with Islamic finance (if that’s your cup of tea) before the 9th World Islamic Economic Forum next week.
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Brands 'miss' key cultural events | warc.com

Brands 'miss' key cultural events | warc.com | Emergence of Islamic Consumer Power | Scoop.it
LONDON: With British Muslims celebrating the festival of Eid al-Fitr over the coming days, new research suggests brands may miss out on the sales opportunities presented by this and other cultural events.
Insights Curator's insight:

Telling ! "Brands are missing out," said Anthony Donaldson, planning director at Haygarth. "Ramadan is a fasting occasion but it's also a period when lots of food is consumed after the sun goes down … yet I don't know any food brand that has thought creatively about how it might link with the occasion."

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The 50 Most Innovative Global Muslim Startups 2015 — Ummah Wide — Medium

The 50 Most Innovative Global Muslim Startups 2015 - Ummah Wide - Medium
Towards A Global Muslim Startup Ecology
Insights Curator's insight:

An inside view of the start-up ecology.

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Tunisian wins Muslim beauty pageant in Indonesia, calls for free Palestine

Tunisian wins Muslim beauty pageant in Indonesia, calls for free Palestine | Emergence of Islamic Consumer Power | Scoop.it
PRAMBANAN, Indonesia (AFP) - A Tunisian woman called for a free Palestine as she won a pageant exclusively for Muslims in Indonesia on Friday, seen as a riposte to Western beauty contests.
Insights Curator's insight:

Now Ms World, the Islamic Way. Another evidence of how Millennial Muslims are coming on their own, within the boundaries of their faith.

 

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Meet New York’s Most Devoted Butchers

Meet New York’s Most Devoted Butchers | Emergence of Islamic Consumer Power | Scoop.it
Just in time for Eid, a halal butcher shop is also Manhattan's hippest artisanal meat market
Insights Curator's insight:

 A quote from Latif - one of the founders is worth noting- "In Islam, so much of spirituality is tied to what one consumes..."

At Honest Chops, the halal principles are followed in spirit and action.

Are food manufacturers listening ?

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Hollywood actor Ben Affleck defends Muslims on US TV talk show

Hollywood actor Ben Affleck defends Muslims on US TV talk show | Emergence of Islamic Consumer Power | Scoop.it
WASHINGTON (AFP) - Hollywood A-lister Ben Affleck has delivered a spirited defence of Muslims worldwide on a TV talk show hosted by a fellow liberal with little time for the Islamic faith.
Insights Curator's insight:

Its gratifying to see that a counter view is being presented by a celebrity. People who know and understand Islamic values will always stand up for the religion. The reasons for terrorism are socio-economic or geo-political and not religious. Religion is used as a justification as most people tend to not question it.

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Opinion: Insights from global Halal brand expert

Opinion: Insights from global Halal brand expert | Emergence of Islamic Consumer Power | Scoop.it
leading brand experts on the halal industry.
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Consuming passions

Consuming passions | Emergence of Islamic Consumer Power | Scoop.it
“EVEN in Mecca and Medina people have intercourse,” says Abdelaziz Aouragh, a Dutch Muslim who runs a “sensuality shop” (not a “sex shop”, he insists)...
Insights Curator's insight:

The heady mix of faith based marketing, consumerism and entrepreneurism. How new entrants are zapping up market potential with the savvy, emerging Muslim consumer who wants to consume sophisticated products which are compliant with her faith. 

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Muslim consumers: A trillion dollar market

Muslim consumers: A trillion dollar market | Emergence of Islamic Consumer Power | Scoop.it
Tun Musa Hitam, Chairman of the World Islamic Economic Forum (WIEF) Foundation and former Deputy Prime Minister of Malaysia on the WIEF's most recent discussions
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The European Financial Review » Economics & Politics Finance Management New » Islamic Branding and Marketing: Opportunities and challenges

The European Financial Review » Economics & Politics Finance Management New » Islamic Branding and Marketing: Opportunities and challenges | Emergence of Islamic Consumer Power | Scoop.it
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Muslim Consumer Group: Your Source for Halal Foods Information | Home

Muslim Consumer Group: Your Source for Halal Foods Information | Home | Emergence of Islamic Consumer Power | Scoop.it
NEW LIST OF HALAL FOOD
Insights Curator's insight:

In case you want to understand if your product is halal compliant. This site advises consumers on what to look for, what to be careful of when consuming branded products.

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Muslims’ Niche Market Lures Americans

Muslims’ Niche Market Lures Americans | Emergence of Islamic Consumer Power | Scoop.it
CHICAGO – Taping into the thriving Muslim market in the US, a growing number of American entrepreneurs are catering to modest fashion lines and halal production in a business worthy of more than $17...
Insights Curator's insight:
The opportunity in the United States.
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New Ms. Marvel isn't the first Muslim -- or religious -- superhero

New Ms. Marvel isn't the first Muslim -- or religious -- superhero | Emergence of Islamic Consumer Power | Scoop.it
Marvel has announced that the heroine in a new "Ms. Marvel" series will be a 16-year-old Muslim girl from New Jersey. In the new title, Kamala Khan, a Pakistani American teenager living in Jersey C...
Insights Curator's insight:

Interesting to see creation of Super Heroes rooted in the Islamic faith. The business proposition behind this "innovation" seems to be strong.

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