design principles and examples of how we’ve used them so far. These build on, and add to, our original 7 digital principles. 1Start with needs* 2Do less 3Design with data 4Do the hard work to make it simple 5Iterate. Then iterate again. 6Build for inclusion 7Understand context 8Build digital services, not websites 9Be consistent, not uniform 10Make things open: it makes things better
Take a look at the number of new products launched at the 2012 International Consumer Electronics Show — more than 20,000 — and you can see the magnitude of the effort required by marketers to break through to consumers in the world of technology brands. While most of the manufacturers of those products touted technological bells and whistles in promoting their wares, it seems what consumers REALLY want to know is how technology will simplify their life, according to a new global study of 6,000 consumers, the "Ketchum Digital Living Index," conducted by global communications firm Ketchum.