Google reaches into every aspect of our lives, both online and in the real world.
Google's big keynote at its I/O developers conference this week wore me out.
Not because it lasted a grueling three hours and fifty minutes, but because of what was announced. With every new product update, every new feature, every new virtual service, it became more and more clear that Google isn't just a search company that makes loads of cash by showing you ads. It's creeping into every aspect of our digital, physical, and private lives at an exponential rate.
I'm still trying to wrap my mind around it.
Google isn't just the backbone of the Internet anymore. It's rapidly becoming the backbone of your entire life, all thanks to data you're voluntarily giving up to a private company based on your Web searches, photos, Gmail messages, and more.