Embedding social media in B2B marketing
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Embedding social media in B2B marketing
Insights on successfully embedding social media in the Enterprise & delivering positive marketing outcomes
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Brand Storytelling: Why Your Employees Should Tell Your Story | Blue Focus Marketing

Brand Storytelling: Why Your Employees Should Tell Your Story | Blue Focus Marketing | Embedding social media in B2B marketing | Scoop.it
Responsibility for a brand goes beyond the marketing department—it’s everyone’s job.  You cannot stifle branding by slotting it into the same outdated organizational paradigms.  New social technologies have mandated a fundamental shift in brands, ...
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Altimeter on Converged Media: Act Now Or Else | Social Media Today

Altimeter on Converged Media: Act Now Or Else | Social Media Today | Embedding social media in B2B marketing | Scoop.it
I had the opportunity to review Altimeter's new report, "The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media." The report by Rebecca Lieb and Jeremiah Owyang is smart and right, but if you work in social media it...
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Creating the Conditions for Social Business | Social Media Today

Creating the Conditions for Social Business | Social Media Today | Embedding social media in B2B marketing | Scoop.it

Social Business – what it means and why we should care

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The Three Essential Steps to a Socially Engaged Enterprise | Jeffbullas's Blog

The Three Essential Steps to a Socially Engaged Enterprise | Jeffbullas's Blog | Embedding social media in B2B marketing | Scoop.it
Social media is democratizing marketing and is enabling the aspirational brands to challenge major brands for global mind and market share.
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Stop Talking About Social and Do It

Stop Talking About Social and Do It | Embedding social media in B2B marketing | Scoop.it
"Leadership" has changed when a decentralized group of people can take down a government. "The Value Chain" has changed when the customer is no longer just the "buyer" but also a co-creator.
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Everything Your Employees Need to Know About Social Media [INFOGRAPHIC]

This infographic explains how to train your employees to best represent your brand in social media.
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B2B: A chance for business to gain traction - FT.com

The role of social media in business-to-business marketing is much less talked about or understood than its counterpart in business-to-consumer marketing. However social media do have a role, and an important one, within business.
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5 Social Media Marketing Trends: New Research

5 Social Media Marketing Trends: New Research | Embedding social media in B2B marketing | Scoop.it
Are you being asked to prove the value of social media for your business?
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A Critical Path for Customer Relevance, Part 1 | Social Media Today

A Critical Path for Customer Relevance, Part 1 | Social Media Today | Embedding social media in B2B marketing | Scoop.it

A key objective for senior executives over the next several years is to use disruptive technology to get closer to customers, to improve relationships, and enhance experiences.

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Infographic: How Brands Listen in the Digital Age

Infographic: How Brands Listen in the Digital Age | Embedding social media in B2B marketing | Scoop.it
In the age of Facebook and cloud computing, listening to customers is more important than ever.
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Logic+Emotion: Forrester's "Three Social Thunderstorms" At LeWeb

Logic+Emotion: Forrester's "Three Social Thunderstorms" At LeWeb | Embedding social media in B2B marketing | Scoop.it
I didn't attend LeWeb this year, but judging by the chatter, one of the more discussed talks was given by Forrester's CEO, George Colony who outlined three "thunderstorms" approaching the tech & business world.
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Social Media for B2B companies - Accenture

Social Media for B2B companies - Accenture | Embedding social media in B2B marketing | Scoop.it
Read Accenture’s research about social media’s potential for B2B companies and how forward thinking companies can drive greater value from their social media investments.
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How B2B companies can build a truly social business | Useful Social Media Blog

How B2B companies can build a truly social business | Useful Social Media Blog | Embedding social media in B2B marketing | Scoop.it
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Five phases of social business maturity

Five phases of social business maturity | Embedding social media in B2B marketing | Scoop.it
If you follow the topic of social business, you’ve probably seen a five-step model that depicts the different stages that a large enterprise progresses through on their way to fulfilling the vision of social business.
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The Business (To Business) Of Social Media

The Business (To Business) Of Social Media | Embedding social media in B2B marketing | Scoop.it
"Why aren't there more case studies of business to business organizations using social media?" I get asked this question all of the time. The truth is that most people are not looking hard enough. Yes, we're all excited when a...
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Survival of the Fitting: 10 important trends to survive Digital Darwinism - Brian Solis

Survival of the Fitting: 10 important trends to survive Digital Darwinism - Brian Solis | Embedding social media in B2B marketing | Scoop.it
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Social media is about social science not technology. | Social Media Today

Social media is about social science not technology. | Social Media Today | Embedding social media in B2B marketing | Scoop.it
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The Social Media Marketing Radar - Smart Insights Digital Marketing Advice

The Social Media Marketing Radar - Smart Insights Digital Marketing Advice | Embedding social media in B2B marketing | Scoop.it
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The Rise of the Employee Brand | Blue Focus Marketing

The Rise of the Employee Brand | Blue Focus Marketing | Embedding social media in B2B marketing | Scoop.it
While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands.  However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged...
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Deloitte | Making the Most of Your Marketing DNA | Simon McLain | Jonathan Copulsky

Deloitte | Making the Most of Your Marketing DNA | Simon McLain | Jonathan Copulsky | Embedding social media in B2B marketing | Scoop.it
By Simon McLain and Jonathan Copulsky > Photography by David ClugstonExactly how many users, did you say?
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10 Tips for Creating a Social Media Policy for Your Business

10 Tips for Creating a Social Media Policy for Your Business | Embedding social media in B2B marketing | Scoop.it
Policy. It can be a dirty word, especially in social media communities.Why?
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Starting Your Social Networking Journey – A Guide for Professional Services Firms | Business 2 Community

Starting Your Social Networking Journey – A Guide for Professional Services Firms | Business 2 Community | Embedding social media in B2B marketing | Scoop.it
With a few exceptions, the professional services sector is still proving itself reluctant to embrace social media.
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How to Get Your Messages Retweeted

How to Get Your Messages Retweeted | Embedding social media in B2B marketing | Scoop.it
Many companies are trying to leverage the power of Twitter. New research identifies factors that increase the odds that a company’s tweets will be shared with recipients’ networks.
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