Transmedia storytelling should be a key tool for anyone wanting to bring about change. I’ve worked in business and academic settings for more than three decades and have seen far more examples of resistance to change than I can recount.
As the fiercest storm to hit India this century barrelled across the Bay of Bengal last week, a local mandarin frantically worked the phones from his hot and humid office, leading the charge in an operation to move nearly a million people to safety.
Andrew Melville's insight:
How empowered employees averted disaster and saved lives.
RT @lynlinking: Media Narrative by David Griffiths polls themselves are interpreted to conform to this narrative. .... http://t.co/WMM0scqPYg
Andrew Melville's insight:
Many people say to me What is a Narrative? This article offers some insight, really it is about what we called in news, a 'running story' or the predominant beliefs and perceptions about an event or an issue.
"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."
Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.
The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.
The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.
I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.
It’s been said that 95 percent of business promotions are based on performance, but results account for only 10 percent of the reasons people follow a leader. The most common reason we follow a leader is because of who they are.
“Truly insightful leadership article by the amazing @LollyDaskal The real value of introspection http://t.co/q2fxTxDVBg #leadfromwithin” John Michel's insight:Most leaders tend to be oriented toward...
Stories are powerful and at times even transforming in our lives. Whether we're reading a gripping novel, listening to the yarn of a bard or seeing a dramatic portrayal on stage or screen, the narrative is an art form with multiple levels of meaning.
Andrew Melville's insight:
One size never fits all when it comes to story structures.
Effective communication systems underpin effective governance. Continue reading ... The effective governance of an organisation is relies on effective communication between the organisation's 'governors' and 'managers'.
"While not all agree, let's suppose, for a moment, that we are, in fact, presenting through our contemporary storytelling a relatively narrow range of the American experience. Some of the questions we ought to be asking are, is it enough to maintain the same formats, as we have, and try to entice more/different storytellers? Do we need to expand our awareness in some way to consider more broadly the particulars of this time, this particular space, and who is involved? And, fundamentally, what is it going to take to go further, to do more?"
Now here is a very thought-provoking piece about storytelling in general. I've curated it because the more businesses understand the craft of storytelling, the more effective we can be.
Warning -- there is such rich material here -- along with fabulous video examples to watch -- that you will need to carve out some time to explore everything here.
And hey -- we all live in a culture surrounded by media. It is important to keep up with shifts and changes in technology and its impact on storytelling so we can understand our daily life better -- and the opportunities open to us.
What is the biggest shift technolgy brings? Ethnographic storytelling. What the heck is that? It is when you put the camera and the storytelling into the hands of people to create and tell their story. Nothing new here -- this was pioneered by Anthropologists Sol Worth & John Adair in the 1972 book Through Navajo Eyes. The article contains several examples.
What is new is that now technology makes the ability to share our stories very easy and cheap to do -- through a proliferation of channels to share them. THAT is what is getting reinvented -- not the structure of a good story.
And technology is bringing us unique and very creative ways to craft our stories. For example, there's a link within this article to "How the Indie Audio Community Is Transforming Storytelling," This article shares a story where audio is dominant. It is great.
Other examples in the article include Localore -- a project about place-based storytelling.
What do I like about this article and the links to other articles within this piece? It asks essential questions like:
Who gets to tell the story? Who gets to ask the question that begins the story? What is the question?
When businesses and organizations start asking themselves these questions FIRST when wanting to tell a digital story, they focus on the story first. Too many people in my experience -- when wanting to tell a digital story -- get caught up in the technology first and end up spending tons of money with unhappy results. Or they think the story will emerge if they just start talking - to be edited down by the videographer into a story -- with the same unhappy results.
So read this article, its links to other articles, explore the digital story examples given, and start figuring out the following:
How can I have my customers share their stories about my organization using ethnographic storytelling? How can I leverage audio storytelling (see the article for info/examples) beyond radio & podcasts? How can I leverage location & physical space to share biz stories? How can I creatively use technology to share biz stories that reflect my/our Unique Voice & Unique Proposition?
I could comment at length on this article and its links. It has taken me awhile to curate this piece because I kept going back and dipping in for more.
So give yourself time to enjoy this creative romp exploring cutting edge electronic storytelling and all the deep insights here!
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