The article discusses an initiative of the Arizona Health Science Library (AHSL) at the University of Arizona to increase library services for students and faculty by utilizing the information specialist concept. The author notes decreased library circulation and use by faculty. AHSL liaison librarians were embedded with researchers in the school's research building, as well as the medical and pharmacy colleges, to provide decentralized library service and information support to researchers in different disciplines and fields. The author notes the success of the liaison program, leading to its expansion into the university's nursing college. Liaison librarians can attend faculty meetings and serve on faculty committees.