Online Travel Marketing desde una perspectiva global
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Online Travel Marketing desde una perspectiva global
Online Travel Marketing , aunque la distinción entre on y off cada vez tiene menos sentido...con una realidad tan apasionantemente cambiante :D
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Philippe Starck delivers his signature showiness at the Millennial-minded M Social Singapore...

Philippe Starck delivers his signature showiness at the Millennial-minded M Social Singapore... | Online Travel Marketing desde una perspectiva global | Scoop.it
Philippe Starck delivers his signature showiness at the Millennial-minded Robertson Quay hotel M Socia
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The biggest challenge right now is the monetisation of mobile: Nikhil Ganju

The biggest challenge right now is the monetisation of mobile: Nikhil Ganju | Online Travel Marketing desde una perspectiva global | Scoop.it
Read more about The biggest challenge right now is the monetisation of mobile: Nikhil Ganju on Business Standard. Interview with Country manager, TripAdvisor India
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How Generation Z is changing the tech world

How Generation Z is changing the tech world | Online Travel Marketing desde una perspectiva global | Scoop.it
They are the most web-savvy, app-friendly generation. And no, millennials, we're not talking about you, but instead what you could call social media's new class. Welcome, Generation Z (also nicknamed "iGen"), the generation born in 1996 or later, who have been shaped by and are in turn shaping technology and social media in very different ways from the Facebook-reared cohort just above them. According to the Center of Generational Kinetics, an Austin-based research firm, this young group favors more personal, immediate social platforms like Snapchat rather than broadcasting their lives widely and publicly for all to see through the like of Facebook and Twitter. What does this say about this particular group? For Gen Z, whose members grew up in an era of high-speed Internet where sharing personal details on social media was the norm, social technology is embedded deeply within all aspects of life, and as this group comes of age, they're remaking it in their image. Generational divide These days, adoption of different social networks seems to be a marker for the start and end points of different generations. And the dividing lines are shifting more rapidly than ever, according to Jason Dorsey, co-founder and chief strategy officer of the Center for Generational Kinetics. "Historically, a generation is defined as a birth cohort from the same time and same place. The result of that was a fairly high level of consistent predictability," Dorsey told CBS News. "The consistency of that is starting to break, and by that I mean that, even within the millennials, you see these pronounced differences between older and younger members of the cohort." Dorsey said that technology has become a key marker of a given generation's identity. For instance, baby boomers prefer face-to-face communication, Generation X is a big fan of talking on the phone (or at least email), while millennials head to social media networks. What does Generation Z like? Messaging apps that "don't leave a paper trail," where communications are sent and then are quickly gone, as users move on to the next stream of communication. To examine how different generations differ in and are increasingly defined by their use of social media tools, the center surveyed 1,000 people between the ages of 14 and 69, asking about everything from shopping to phone etiquette to get a comprehensive sense of how they view and use technology, and social media specifically. The center also surveyed an additional group of people age 14 to 17 to better understand Gen Z. For instance, the study found that Gen Z is four times more likely than millennials, Gen X, or baby boomers to say that age 13 is the appropriate age to get your first smartphone. Older generations were more likely to suggest age 18. Gen Z was also more likely than others to say it is acceptable to use smartphones in social settings. When it comes to online transactions, Gen Z respondents were more concerned than millennials about their privacy and security when paying with credit and debit cards online, 63 percent versus 58 percent. Gen Z had fewer qualms about entering similar information on mobile pay apps like Venmo. Do these differences in generations' relationships to technology leave something of a communication gap between age groups? "Our research found that you understand your default generational behaviors, but you can look at how other generations naturally communicate and put yourself in the shoes of the other generation you're trying to communicate with," Dorsey said. "Employees think that bosses should cater to them and vice versa. In that kind of context -- when you have a Gen Z employee and a baby boomer employer, for example -- you lose the best of what both groups have to offer. You get the best of both when there are compromises." Social media influence One statistic from the study that raised eyebrows and generated headlines was that 42 percent of this youngest generation said that social media has a direct impact on how they feel about themselves. While this could be interpreted as a sign that social media is having too much of a potentially negative impact on young people's sense of self-worth, Dr. Pamela Rutledge, the director of the independent nonprofit Media Psychology Center, sees social media as an empowering tool that is producing an informed, connected generation of young people. "The immediate presumption that a lot of people have when seeing this kind of data is that this kind of social comparison is bad. Well, social comparison is a normal phenomenon, it's how we navigate the social environment," Rutledge told CBS News. "It's super important to know who does better at certain things. It helps us determine who should be in charge of the kids if we're away, it informs how we choose our leaders and decision makers, it's how we find mentors, how we find people who are doing things we aspire to do. Social comparison is not always about body image or low self-esteem. We have this weird storyline out there that equates social comparison to some sort of personal failing, but it is a perfectly natural part of how we live." Not everyone sees it that way. According to 2014 statistics from the National Crime Prevention Council, 43 percent of young people have reported being bullied online. Given the anonymity of messaging apps and many online forums, people often have easy access to say whatever they want, targeting young people who are most vulnerable. Journalist Nancy Jo Sales, author of the new book "American Girls: Social Media and the Secret Lives of Teenagers," spent two and a half years traveling cross-country interviewing teen girls, ages 13 to 19, about how social media was impacting their lives and relationships. While Sales writes about how social media has allowed some teens to feel more empowered and connected -- she describes one young woman who found a political and social voice through connecting with the Black Lives Matter movement -- she said that there is a dark side to social media, especially in its ability to foster cyberbullying as well as sexist attacks, mostly directed at young girls. "So, social media can be a voice for positive things, too. I don't think my book is saying social media is evil but it happens to be a tool, a place where a lot of really pernicious things happen," Sales told CBS News. Whether "pernicious" or "empowering," social media is being shaped and driven by the young people who gravitate toward it as a primary tool for peer-to-peer communication. "We need to quit presuming that technology has an agenda," Rutledge cautioned. "Looking at the popular apps, you can see that we are raising a generation now of tremendous visual communicators. It's the most powerful form of communication." Dorsey said that this generation is "more connected than ever before to remote parts of the world around them." Of course, he added, being "more connected does not necessarily mean better informed." He stressed that the tendency of young people to take quickly generated headlines that don't always contain accurate or complete information, can lead people down a rabbit hole of being misinformed. On the flip side, Rutledge said that Gen Z has "control over their message" and that they are much more "media literate in a very positive way." The influencers Part of this media literacy is the ability to exist in what is almost a fully realized virtual world. More than any previous generation, Gen Z is distinguished by its members' ability to elevate themselves as influencers. "What I find interesting is the relationship to the culture at large. The biggest shift in Gen Z is that the culture is such a different animal from what it was for other generations. For most of us, celebrity was something that we could not obtain," Victor Pineiro, senior vice president of social media at Brooklyn-based digital agency Big Spaceship, told CBS News. "Gen Z, on the other hand, has grown up with influencers who they see on Snapchat and YouTube and Vine and Instagram. They are reachable. Gen Z uses social networks to achieve influence and get total celebrity status. The wall separating them from being influencers has been completely taken down." Pineiro knows a thing or two about the power of social media. In 2013, he was named one of Business Insider's "30 most creative people in social media," and he said that the drive to be creative, to push forward innovative content themselves, is part of what distinguishes Gen Z. "Look at millennials, they have kind of TV on one side and YouTube on the other side," Pineiro said. "Gen Z is almost like YouTube is one end of the timeline and then Vine is on the other end. The format of choice continues to shift and each format of choice continues to shift and change the generation. You look at statistics, and I think 80 percent of Gen Z considered being creative an important aspect of their lives. A quarter of Gen Z is posting videos to these outlets every week. They are actually creating artifacts of their generation. They spend half of their time working on creative skills, whether it's posting videos or learning how to design things on Photoshop. To me that's fascinating -- this idea of an entire generation embracing this creative culture, this entrepreneurship." What is the next digital tool that Gen Z will both influence and be influenced by? Rutledge suggests virtual reality is a contender. "It's hard to imagine how virtual reality becomes social, but everyone claims 'yeah, we are all going to be in this virtual environment together,'" she said. "I know and believe that social connection is one of the primary drivers of human existence, so I'm curious to see how that's going to evolve so that it enhances without detracting anything, or takes anything away. The social tools that succeed are the ones that benefit people and facilitate the ability to connect with others."
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Chinese tourists to California to top 1.8m by 2018 - World - Chinadaily.com.cn

Chinese tourists to California to top 1.8m by 2018 - World - Chinadaily.com.cn | Online Travel Marketing desde una perspectiva global | Scoop.it
As the leading destination for Chinese travelers to the United States, California is projected to receive 1 million visitors from China in 2015.
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Pues claro!!! The Key To Content Marketing (And Business): Be Less Self-Centered

Pues claro!!! The Key To Content Marketing (And Business): Be Less Self-Centered | Online Travel Marketing desde una perspectiva global | Scoop.it
Shane Snow, founder of Contently, says to win at business, brands need to make content, and make it about their audience.
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LGBT Travel Trends 2015

LGBT Travel Trends 2015 | Online Travel Marketing desde una perspectiva global | Scoop.it
#infographic on LGBT travel trends for 2015. http://t.co/QK2nMMUJSS created with @Venngage. http://t.co/2TaaHsFTyl
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IAG se ha revalorizado un 50% en Bolsa desde octubre por el petróleo

IAG se ha revalorizado un 50% en Bolsa desde octubre por el petróleo | Online Travel Marketing desde una perspectiva global | Scoop.it
Las acciones de IAG, el holding que agrupa a Iberia, British Airways y Vueling, se han revalorizado un 50 por ciento desde el mes de octubre por la bajada del petróleo de la que también se están viendo beneficiadas otras aerolíneas en el parqué.
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Cruzada de TripAdvisor contra los comentarios comprados

Cruzada de TripAdvisor contra los comentarios comprados | Online Travel Marketing desde una perspectiva global | Scoop.it
Por varios cientos o varios miles de euros pueden comprarse comentarios positivos en TripAdvisor para hoteles.
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Ryanair entrega de nuevo a Booking su buscador hotelero

Ryanair entrega de nuevo a Booking su buscador hotelero | Online Travel Marketing desde una perspectiva global | Scoop.it
Booking.com vuelve a ser el proveedor del sitio web de reservas hoteleras de la aerolínea Ryanair.
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GEA distingue a Miguel Fluxá por ser un “referente empresarial y profesional”

GEA distingue a Miguel Fluxá por ser un “referente empresarial y profesional” | Online Travel Marketing desde una perspectiva global | Scoop.it
Miguel Fluxá ha recibido de manos de los fundadores de GEA, Pilar Bernabéu y Prisciliano Fernández, la primera biznaga del grupo por ser su “referente profesional y empresarial principal”.
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Waiting is no longer an option with mobile payments

Waiting is no longer an option with mobile payments | Online Travel Marketing desde una perspectiva global | Scoop.it
DEVICES: Mobile browsing is one thing, communicating on-the-go is another. But where devices and a consumer’s ability to be a fully-connected traveller really starts circling 360 degrees is in the payment space.
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State of Travel Content Marketing Travel: Trends and Brands Taking Flight in 2015

State of Travel Content Marketing Travel: Trends and Brands Taking Flight in 2015 | Online Travel Marketing desde una perspectiva global | Scoop.it
In our latest ebook, (State of Travel Content Marketing Travel: Trends and Brands Taking Flight in 2015 http://t.co/gkewpO0Bsq)
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VECI siguió bajando márgenes: ganó un 16% menos vendiendo un 1% más

VECI siguió bajando márgenes: ganó un 16% menos vendiendo un 1% más | Online Travel Marketing desde una perspectiva global | Scoop.it
Viajes El Corte Inglés continuó en el ejercicio 2013 con la reducción de márgenes, ya que obtuvo un beneficio neto de 34,7 millones, un 15,9% menos que en el año anterior cuando alcanzó los 41,3 millones, mientras facturó 2.277,5 millones, un 1,7%...
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Smartphones Lead Mobile Bookings for Hotel, Flights - eMarketer

Smartphones Lead Mobile Bookings for Hotel, Flights - eMarketer | Online Travel Marketing desde una perspectiva global | Scoop.it
Overall mobile travel sales to hit $65 billion this year
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Calentito calentito. Llegan los anuncios dinámicos de Facebook e Instagram al sector viajes. http://ow.ly/ueDU3006rsl
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Norwegian Cruise Line to Build New Ship for China Market | Travel Agent Central

Norwegian Cruise Line to Build New Ship for China Market | Travel Agent Central | Online Travel Marketing desde una perspectiva global | Scoop.it
Norwegian Joy will be a new cruise ship purpose-built for the China market. Find out what guests can expect.
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Hotels in U.S. Report Increase in ADR and RevPAR for January 2016

Hotels in U.S. Report Increase in ADR and RevPAR for January 2016 | Online Travel Marketing desde una perspectiva global | Scoop.it
According to data compiled by STR, the U.S. hotel industry reported positive results in two of the three key performance metrics for January 2016.
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Stat: 67 Percent of Travelers Seek Simplicity

Stat: 67 Percent of Travelers Seek Simplicity | Online Travel Marketing desde una perspectiva global | Scoop.it
By 2030, shifts in social, economic, and technology trends will mean the world is a very different place to that of today, according to the new "Future Traveller Tribes 2030: understanding tomorrow's traveller" report by Amadeus.
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Orizonia saca a subasta 51 marcas

Orizonia saca a subasta 51 marcas | Online Travel Marketing desde una perspectiva global | Scoop.it
La administración concursal del Orizonia subastará el próximo cuatro de febrero 51 lotes de marcas, nombres comerciales y dominios de Internet del grupo turístico.
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Gowaii pone a un ex Hotelbeds al frente de su bed bank

Gowaii pone a un ex Hotelbeds al frente de su bed bank | Online Travel Marketing desde una perspectiva global | Scoop.it
Javier Díaz ha elegido, según puede avanzar en exclusiva preferente.com, a Bartomeu Gili Prohens, hasta ahora responsable de ventas y distribución para Oriente Medio y Asia Pacífico de Hotelbeds, para dirigir su negocio receptivo y el banco de camas.
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Not just the US – Amazon probably looking to scale up hotel inventory overseas

Not just the US – Amazon probably looking to scale up hotel inventory overseas | Online Travel Marketing desde una perspectiva global | Scoop.it
Rumors that Amazon might finally be weighing in on the travel industry in a serious way shouldn’t be at all surprising.
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Airbnb expands Weekend Getaways product globally

Airbnb expands Weekend Getaways product globally | Online Travel Marketing desde una perspectiva global | Scoop.it
After an initial test in the LA and SF markets, the Weekend Getaways product has been rolled out globally by accommodations behemoth Airbnb.
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Proof: Travel reviews have significant effect on hotel conversion rates and pricing

Proof: Travel reviews have significant effect on hotel conversion rates and pricing | Online Travel Marketing desde una perspectiva global | Scoop.it
Anecdotally, most hoteliers will agree that travel reviews and online user generated content are important for business. Quantifying this importance, however, is often difficult.
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Does the future of business travel look like an Uber ride?

Does the future of business travel look like an Uber ride? | Online Travel Marketing desde una perspectiva global | Scoop.it
Uber and Airbnb are offering business travel options and traditional travel brands are testing how to incorporate sharing economy services into their business. (RT @OracleMktgCloud: Does the future of business travel look like an Uber ride?
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Ebookers launches mobile-focused rewards programme - Travolution.co.uk

Ebookers launches mobile-focused rewards programme - Travolution.co.uk | Online Travel Marketing desde una perspectiva global | Scoop.it
The latest online travel news and jobs from Travolution.co.uk. Stay ahead with travel agent and travel technology news, case studies, in-depth articles and videos
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