eMarketing Live Chat
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eMarketing Live Chat
All the latest talks and trends in one place. Tune in and stay updated. Topics range from eMarketing news, tools to customer experience.
Curated by Cheby LaBrague
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Report: Offerchat.com Empowers Business Blogs Worldwide Through Online Chat Software : http://yhoo.it/17TyqIH

Cheby LaBrague's insight:

Business blogs can now gain a better edge against competitions by providing optimum live chat support to online shoppers by adding a free live chat software by Offerchat. 

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Inside the Mind of a Bargain Shopper

Inside the Mind of a Bargain Shopper | eMarketing Live Chat | Scoop.it
Are shoppers really drawn by the siren call of a good deal? It's actually a lot more complicated than that.
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National Public Health Week Reflection: Your “Means to a Living” Could be Killing You, Here’s Why

National Public Health Week Reflection: Your “Means to a Living” Could be Killing You, Here’s Why | eMarketing Live Chat | Scoop.it

Personally, our health is what keeps our business/jobs is what keeps us earning. We have to take care of it. Our business, our companies, our jobs — what brings food to the table — might be our very killers. Shocker, isn’t it?

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Filipino Startup OfferChat Offers Forever Free Live Chat Software for Websites

Filipino Startup OfferChat Offers Forever Free Live Chat Software for Websites | eMarketing Live Chat | Scoop.it
OfferChat is a made-in-the-Philippines live online chat software.
Cheby LaBrague's insight:

This feature at Tech in Asia is one of the cooolest :) 

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5 Sure Ways to End Crappy Live Chat Support for Good

5 Sure Ways to End Crappy Live Chat Support for Good | eMarketing Live Chat | Scoop.it

Majority of online consumers are clearly not satisfied with the quality of customer service they are getting. The clever business person is one who can recognize that being the best in online customer service. including live chat support, will not only retain customers but also attract new ones. So how does one convert a crappy live chat support into a standout, customer-attracting one? Here are 5 easy ways. Majority of online consumers are clearly not satisfied with the quality of customer service they are getting. The clever business person is one who can recognize that being the best in online customer service. including live chat support, will not only retain customers but also attract new ones. So how does one convert a crappy live chat support into a standout, customer-attracting one? Here are 5 easy ways.http://bit.ly/Wmqzi0

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Inside Offerchat: Chat History, Labels, Avatars and Other Waves of Improvements Hit the Shore

Inside Offerchat: Chat History, Labels, Avatars and Other Waves of Improvements Hit the Shore | eMarketing Live Chat | Scoop.it
Today, March 7, 2013 at 3:00PM (GMT+8) the Offerchat Development Team has unleashed another round of updates and improvements to the Offerchat live online chat tool.
Cheby LaBrague's insight:

Offerchat sure is getting stronger :)

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Integrate Offerchat Live Online Chat with Adium for Mac

For those who don’t want to part with their Macs, you can now chat with your customers and site visitors using the Offerchat live online chat widget on your website through the Adium instant messaging application on your Mac.

Cheby LaBrague's insight:

Offerchat users can now chat with customers and site visitors through the Adium IM application on their Macs.. 

 

Step-by-step integration tutorial after the jump: http://bit.ly/13kDL6F

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Adding a Post Chat Survey After Every Live Online Chat Session to Measure Customer Service Quality

Adding a Post Chat Survey After Every Live Online Chat Session to Measure Customer Service Quality | eMarketing Live Chat | Scoop.it
Monitoring and measuring certain aspects of your online business and marketing are essential to determine the success of your ecommerce initiatives or if you're able to meet company goals.
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US: e-commerce sales hit USD 225.5 bln in 2012

US: e-commerce sales hit USD 225.5 bln in 2012 | eMarketing Live Chat | Scoop.it
In 2012, US e-commerce sales have amounted to USD 225.5 billion, up by 15.8 percent from 2011, with total retail sales increasing 5 percent year-over-year, recent statistics indicate.
Cheby LaBrague's insight:

Only goes to show how strong e-commerce is getting as time passes by. Can't wait to see the numbers by the end of 2013..

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Business Quote of the Day

Business Quote of the Day | eMarketing Live Chat | Scoop.it
When it comes to setting others' expectations...
Cheby LaBrague's insight:

Wise words to live by in #life and in #business! 

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Do you have a customer service mindset? 3 ways to find out

Do you have a customer service mindset?  3 ways to find out | eMarketing Live Chat | Scoop.it
Here’s a little game for you. Finish the following phases: “Do unto others as you would have _____ ___ _____ ____.” (Yes, the Golden Rule) “Beauty is in the eyes of ____ _________.” “If it were me,...
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Facebook Takes on Local Search - Practical Ecommerce

Facebook Takes on Local Search - Practical Ecommerce | eMarketing Live Chat | Scoop.it
Practical Ecommerce
Facebook Takes on Local Search
Practical Ecommerce
Consumers use the Internet to search for local businesses, events, and topics. Google is a major player in local search, but so is Bing, Yahoo!
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Doing business online: when you don't know where to begin - BIT

Doing business online: when you don't know where to begin - BIT | eMarketing Live Chat | Scoop.it
Doing business online: when you don't know where to begin
BIT
The Get Up To Speed (GUTS) course covers social media, website design and development, search engine optimisation, cloud computing, pay per click, online advertising and emarketing.
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Psychology of Color in Marketing Infographic

Psychology of Color in Marketing Infographic | eMarketing Live Chat | Scoop.it
Did you know restaurants use red to stimulate appetite and blue creates a sense of trust and security in a brand? Learn more about the psychology of color.
Cheby LaBrague's insight:

Can you believe this awesomeness??? :) My eyes just twinkled like that of a child who found a secret treehouse. 

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Online Chat: Engaging Your Visitors Through the New Offerchat Dashboard

Online Chat: Engaging Your Visitors Through the New Offerchat Dashboard | eMarketing Live Chat | Scoop.it
The Offerchat dashboard is the web based control panel of the live chat widget you added on your site.
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Winning Formula For Content Marketing

Winning Formula For Content Marketing | eMarketing Live Chat | Scoop.it
Content marketing is gaining significance with every passing day, as companies are trying to develop the content that is profitable not just in the monetary terms, but also to get good ranks at major search engines.

Via Alex Butler, Brian Yanish - MarketingHits.com
Cheby LaBrague's insight:

Content marketing isn't for the faint at heart ;)

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Brian Yanish - MarketingHits.com's curator insight, April 11, 2013 11:52 PM

Good article to help you build a plan for your content marketing.  


Who - What - Where - Why

Lindsay Wilson's curator insight, April 26, 2013 11:25 AM

Great article if working from the ground up with a company

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4 Resources for Customer Service Skills Training | Business 2 Community

4 Resources for Customer Service Skills Training | Business 2 Community | eMarketing Live Chat | Scoop.it
You don’t need to do everything when it comes to customer service skills training, many resources exist to help you get on the right track to delivering great
Cheby LaBrague's insight:

Handy resource for managers :)

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Zappos' Secrets to Building an Empowering Company Culture

Zappos' Secrets to Building an Empowering Company Culture | eMarketing Live Chat | Scoop.it
Five key elements to building a customer and employee-centric culture from Zappos' culture coach.
Cheby LaBrague's insight:

Recommended read for both employers and employees.

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Integrate Offerchat Live Support Chat with Pidgin and Chat with Your Customers from a Desktop App

Integrate Offerchat Live Support Chat with Pidgin and Chat with Your Customers from a Desktop App | eMarketing Live Chat | Scoop.it
I love Pidgin!

It's my favorite instant messaging client and I have used for years.
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10 big content marketing trends to look out for in 2013 | memeburn

10 big content marketing trends to look out for in 2013 | memeburn | eMarketing Live Chat | Scoop.it
Cheby LaBrague's insight:

Very true! Long live content writers ;)

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Live Chat Reviews - Independent User Reviews

Live Chat Reviews - Independent User Reviews | eMarketing Live Chat | Scoop.it

LiveChatReviews.org is a website which focuses on reviewing live chat tools, make thorough researches and conduct surveys to determine the best live chat tool for your industry. 

Cheby LaBrague's insight:

Nicely compiled live chat brands in the market today.

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Signs of the Times: How to Build a Better Brand this 2013

Signs of the Times: How to Build a Better Brand this 2013 | eMarketing Live Chat | Scoop.it

In holticulture, people marked their cattle with a hot iron stamp to denote ownership and identity, that is, to set them apart from other similar packs of species a cattle might mix themselves in so that at the end of the day, these grazing animals can go back home to their rightful owners. Identification and ownership is deeply rooted in the human psyche and have been manifested throughout different human languages and cultures.


“Human civilization is dependent upon signs and systems of signs, and the human mind is inseparable from the functioning of signs…” – Charles Morris,Foundations of the Theory of Signs

 

The practice of branding has found its way to business and marketing too and branding takes on an extended definition to include a much larger field. The American Marketing Association Dictionary defines brand as the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, January 18, 2013 8:13 AM

This is one of the best branding articles I have read in a long time. Cheby does a great job explaining why any business in 2013 can become a success IF they tell a different story. Who likes boring? 


Find your story, how are you different?


"Innovation distinguishes between a leader and a follower." Steve Jobs

Matmi's curator insight, January 18, 2013 8:50 AM

Building a decent brand is essential for any business. One great way to do this is by releasing a branded game . Matmi have proved time and time again that branded games are cost effective, have a great ROI, and greatly increase customer engagement and customer loyalty - why wouldn't you business want its own branded game when it gives such great results? - HK

Patrizia Splendiani's curator insight, January 20, 2013 4:39 AM

Brand wish and to do list... How to build a Better Brand (and have a better work)!

Let'so do it...

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10 tips for treating customers right

10 tips for treating customers right | eMarketing Live Chat | Scoop.it
Start 2013 right by committing your company to doing the most important things a business can do for its customers
Cheby LaBrague's insight:

Point #2 is spot-on!

 

2. Be accessible, respond quickly.
 
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E-commerce will make the shopping mall a retail wasteland - ZDNet

E-commerce will make the shopping mall a retail wasteland - ZDNet | eMarketing Live Chat | Scoop.it
ZDNet
E-commerce will make the shopping mall a retail wasteland
ZDNet
The same e-commerce technology that is destroying the mall could help keep it alive, however.
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