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How to use content marketing for high visibility in Google Search - Plus Your Business

How to use content marketing for high visibility in Google Search - Plus Your Business | eMarketing de contenu | Scoop.it

This article covers some of the central points of using content marketing to increase your presence in Google Search.


Via Neil Ferree
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Neil Ferree's comment, October 4, 2014 3:46 PM
Hey @malek have you tested my snip.ly routine yet?
malek's comment, October 4, 2014 4:25 PM
I sure did. It's smart, you may get a visit to your own page. If only snip.ly adds a little visual. Thanks for exchange
sylectra's curator insight, October 11, 2014 12:59 PM

Check out the comparison table. The author's website outranks Wikipedia and Business Insider even though it doesn't have the highest trust flow, backlinks or number of words on the page. The article does have the highest Google +1s, by a long shot.

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Papyrus. Creer un ebook collaboratif en ligne

Papyrus. Creer un ebook collaboratif en ligne | eMarketing de contenu | Scoop.it

Papyrus est un outil en ligne qui permet de créer facilement un ebook collaboratif en ligne puis de le diffuser.

Papyrus est un service en ligne dont nous avions parlé il y a quelques semaines sur l’annuaire du web2. Cette plateforme très facile à utiliser permet de créer un ebook collaboratif très facilement au format PDF, Kindle ou ePub pour une liseuse.

Papyrus privilégie le contenu et vous permet d’oublier la technique. Le site vous fournit tout le nécessaire pour écrire, éditer, mettre en page et diffuser un livre dans les principaux formats de l’édition électronique. C’est un véritable éditeur en ligne qui vous permettra de créer et de diffuser gratuitement ou en le vendant un livre électronique consultable sur la plupart des plateformes disponibles sur le marché.


Via Franck Rykaczewski, Bruno De Lièvre, Michelle Laurissergues, michel verstrepen
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Rui Guimarães Lima's curator insight, May 30, 2013 6:23 PM

Tremendous tool

Paz Gonzalo's curator insight, June 5, 2013 5:06 AM

Estupenda herramienta de colaboración, aporta muchas posibilidades de uso en el aprendizaje colaborativo. Estupenda para planificar productos finales de proyectos.

alexislucas's curator insight, June 6, 2013 4:36 AM

Voila effectivement un outil d'autopublication des auteurs pour monnayer leur ebooks autoconçus (avec préannonce et autopromotion d'accés).

Parfaitement interfaçable avec l'ensemble des comptes en cloud (drive,images...) l'outil propose des thèmes livres remarquables in fine au format téléchargeable epub ou pdf ou en ligne...

reste que l'outil ne supporte que chrome et safari, ne permet pas de sauvegarde sans création associée de comptes et ne semble pas aussi collaboratif qu'annonçé (aucun outil de chat... ni de mutualisation visible)

 

Rescooped by Lou Abbatto from Digital #MediaArt(s) Numérique(s)
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le petit fablab de Paris | Atelier de fabrication numérique collectif et collaboratif

le petit fablab de Paris | Atelier de fabrication numérique collectif et collaboratif | eMarketing de contenu | Scoop.it

Comme vous le savez peut être le Petit Fablab de Paris accueille des projets qui seront réalisés collaborativement pendant les après-midi du week-end.

 

L’accès aux machines pour des projets personnels se fait de préférence le soir de 17h à 19h.


L’après-midi est réservé aux projets collaboratifs qui ont besoin de votre contribution.

 

Le FabLab a un peu de matière première mais nous vous demandons, dans la mesure du possible, de venir avec votre propre matériel.


Via Jacques Urbanska
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TCRM-BLIDA Tiers Lieu de Création et de production Artistique et Numérque's curator insight, November 21, 2014 8:54 AM

"LE PETIT FABLAB DE PARIS EST UN ATELIER DE FABRICATION NUMÉRIQUE DÉDIÉ AUX PROJETS COLLABORATIFS ET DE BIEN COMMUN.
IL EST OUVERT LE WE ET TENU PAR DES FABMANAGERS BÉNÉVOLES QUI SONT AUSSI PORTEURS DE PROJETS.
DES PLAGES HORAIRES SONT DÉDIÉES AUX ADHÉRENTS QUI SOUHAITENT DÉVELOPPER LEURS PROJETS PERSONNELS."

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INCIDENTAL COMICS: Conflict in Literature

INCIDENTAL COMICS: Conflict in Literature | eMarketing de contenu | Scoop.it

Via GoogleLitTrips Reading List
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GoogleLitTrips Reading List's curator insight, August 10, 2014 11:22 AM

10 August 2014

 

And there you have it. Great Literature  has always been Virtual Reality at its best. And, the best Fiction has always reflected humanity's deepest Truths. 

 

 ~ www.GoogleLitTrips.org ~

brought to you by GLT Global ED a 501(c)(3) educational nonprofit

Sarah McElrath's curator insight, September 9, 2014 4:20 PM

Love it. 

Rescooped by Lou Abbatto from Google Plus and Social SEO
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Content Marketing Optimization

Content Marketing Optimization | eMarketing de contenu | Scoop.it
Here is the ultimate guide to content marketing optimization. It breaks content optimization into 5 categories with 50 tactics. It's more than just search!

Via Neil Ferree
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Neil Ferree's curator insight, August 11, 2014 6:00 PM

Having a Content Marketing System is no longer an option. The social web makes it possible for personal brands and big brands alike to promote their content hereby raising the bar to be heard much higher.


It's critical that you are able to maximize your social media presence and convey your expertise and influence as an Authority in your niche.

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Site Speed vs Responsive Design: Which is More Important?

Site Speed vs Responsive Design: Which is More Important? | eMarketing de contenu | Scoop.it
Some of you may recall the early days of the Internet. It was an amazing experience to have all of this information at your fingertips and be able to chat with people from all over the world. But, it was also a very dark time.

Via Neil Ferree
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Neil Ferree's curator insight, August 7, 2014 8:16 PM

Is your WordPress Website Responsive?

Do your Pages Load Fast?

Find out which is more important to your Readers?


Speed Test Sites:



Those in the know say under 2 seconds is the target.

Mike Donahue's curator insight, August 8, 2014 9:30 AM

This is another flawed "this vs that" article but it needs to be shared anyway. The flaw is there is no responsive vs speed argument to be made. MAKE FAST RESPONSIVE SITES.

 

I share the article because it has some valid stats about the affect that speed can have on conversions and bounce. Speed needs to be a requirement for all site design, responsive or otherwise.

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20 Captivating Content Marketing Facts in 2014

20 Captivating Content Marketing Facts in 2014 | eMarketing de contenu | Scoop.it
Content marketing is many moving parts. It includes search engine marketing, email marketing and social media. Here are 20 content marketing facts

Via Neil Ferree
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Neil Ferree's curator insight, July 22, 2014 5:33 PM

SEM (search engine marketing) is different and more complex now that Hummingbird is in full Swing.


Email marketing is (and has always been) your best digital asset.


Social Media Marketing Plus your Authorship is how and where you want to invest time to better manage your social media to make the most from your content marketing efforts.

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Les droits des lecteurs numériques | Lettres Numériques

Les droits des lecteurs numériques | Lettres Numériques | eMarketing de contenu | Scoop.it

Via Marc-Olivier
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Quel réseau social choisir pour votre entreprise ? Guide complet

Quel réseau social choisir pour votre entreprise ? Guide complet | eMarketing de contenu | Scoop.it
Marketing sur les réseaux sociaux : Quel réseau social choisir ? Quels sont les réseaux sociaux pour entreprises ? Comment utiliser les réseaux sociaux ?
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Sans contenu votre blog WordPress n’est rien !

Sans contenu votre blog WordPress n’est rien ! | eMarketing de contenu | Scoop.it
Il était une fois un blog WordPress... L'aventure d'un blog pour la majorité des blogueurs commence ...
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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. | eMarketing de contenu | Scoop.it
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Chin
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COME/IN/DOC – Start off

COME/IN/DOC – Start off | eMarketing de contenu | Scoop.it

An interactive documentary about the interactive documentary


Via Davduf
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Davduf's curator insight, April 10, 2014 4:30 PM

Excellente ressource à base d'interviews parmi les meilleurs penseurs et acteur du «genre». 

Catherine Ricoul's curator insight, April 11, 2014 3:47 PM

Pour tout comprendre sur la question !

Elsa Bonnard's curator insight, July 3, 2014 8:41 AM

Webdocumentaire sur le webdocumentaire 

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AIDA Principles Revitalize Your Content | Social Media Today

AIDA Principles Revitalize Your Content | Social Media Today | eMarketing de contenu | Scoop.it
Traditional marketing — advertising in particular — isn’t dead. If nothing, it still lives up to be a great teacher for all things marketing. Advertising has always flirted with consumer psyche, benefited from the insights in consumer behavior, and got the best out of consumer wants.
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Online Visibility What is It? How to Get It?

Online Visibility What is It? How to Get It? | eMarketing de contenu | Scoop.it

What is Web Visibility?  

In the broadest sense it can mean anything that results in awareness of you and/or your business online and offline. In a stricter sense it can mean anything that results in the growing and nurturing of your online audience. 


Via Neil Ferree
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Neil Ferree's curator insight, October 1, 2014 12:32 PM

Creating great content is the cornerstone of every online marketing strategy, if it provides value to your target audience and you're answering questions your ideal customers are asking.


Great content by itself won't mean much unless it gets found, seen, read and shared online. Here is the A-to-Z of Web Visibility a handy resource for knowing how to increase your social media presence.

Rescooped by Lou Abbatto from Stratégie digitale et community management
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La technique de l'écriture triphasée : Ecrire facilement vos articles

La technique de l'écriture triphasée : Ecrire facilement vos articles | eMarketing de contenu | Scoop.it
Voici une technique d’écriture "scientifique" qui permet de produire un contenu de qualité pour votre blog en 40 minutes chrono. Même si vous avez du mal :

Via Jacques Tang
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Jacques Tang's curator insight, March 8, 2013 3:34 AM

Une méthode que j'ai testée... à apprivoiser!

Rescooped by Lou Abbatto from WordPress Google SEO and Social Media
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6 impressive facts about WordPress CMS Weblog

6 impressive facts about WordPress CMS Weblog | eMarketing de contenu | Scoop.it

6 impressive facts about WordPress If you own and maintain a website or blog, chances are good that it’s built on WordPress. How widespread has WordPress


Via WordPress SEO & Social Media
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David Brubaker's curator insight, June 24, 4:33 PM
Ever wonder how much Wordpress is actually relied on by businesses? This infographic gives some quick facts about how much Wordpress is used.
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Create a Viral Marketing Treasure Hunt with Google Business View

Create a Viral Marketing Treasure Hunt with Google Business View | eMarketing de contenu | Scoop.it
Want to get clients more clicks, better stick rates, higher conversions, attract natural links, social mentions & word of mouth advertising (the best kind)?

Via Linda Buquet :: Catalyst eMarketing
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8 Content Curation Tools That Will Slash Your PR Budget - Vocus

8 Content Curation Tools That Will Slash Your PR Budget - Vocus | eMarketing de contenu | Scoop.it
Creating content is necessary, but it can get expensive. Save money with these eight content curation tools.

 

Digest...

 

1. Curata

2. TrapIt

3. PublishThis

4. BazaarVoice

5. ScribbleLive

6. NewsCred

7. Storify

8. Scoop.it

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
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marketingIO's curator insight, August 11, 2014 7:59 PM

Click through for the links. Scoop.it is the way to go, hands down.

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La vogue du webdocumentaire (Le Monde diplomatique, août 2014)

La vogue du webdocumentaire (Le Monde diplomatique, août 2014) | eMarketing de contenu | Scoop.it
Après des années de tâtonnements, le webdocumentaire a appris à exploiter pleinement les possibilités offertes par l'interactivité. Reste à trouver un modèle économique pérenne.

Via Davduf
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9 tools for journalists to produce immersive stories | Media news

9 tools for journalists to produce immersive stories | Media news | eMarketing de contenu | Scoop.it
A collection of platforms which are centred on making text, images and video more visually captivating, interactive and immersive

Via Davduf
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Content Marketing During the Content Marketing Boom [SLIDESHARE]

Content Marketing During the Content Marketing Boom [SLIDESHARE] | eMarketing de contenu | Scoop.it
Readers have nearly unlimited information choices. For brands to make that very short list of trusted sources, they need to do the hard work of looking inward before publishing.
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22 Experts Reveal the Secrets to Writing Killer Blog Posts! | The Creative Copywriter.

22 Experts Reveal the Secrets to Writing Killer Blog Posts! | The Creative Copywriter. | eMarketing de contenu | Scoop.it
The internet is an infinite ocean of content. So how can you make YOUR blog post stand out, get noticed and drive traffic? 22 content marketing experts explain.
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Le journalisme 2.0 : une nouvelle version du journalisme ? - Zevillage : télétravail, coworking et travail à distance

Le journalisme 2.0 : une nouvelle version du journalisme ? - Zevillage : télétravail, coworking et travail à distance | eMarketing de contenu | Scoop.it
Avec  l’apparition des nouvelles technologies de l’information et de la communication (NTIC), le métier de journaliste est en plein bouleversement. Des journaux disparaissent, d’autres souffrent, de nouveaux formats apparaissent et les habitudes changent. Grâce aux potentialités interactionnelles d’Internet, on voit aujourd’hui apparaitre une nouvelle forme de journalisme que l’on appelle 2.0 comme si c’était une ...
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Content Marketing - Are You Building a Reputation within Social Media? - exploreB2B

To figure out what kind of content is the right content for you and your business, you have to be clear about what you want to achieve. There is a difference between attracting the largest ...
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World Press Photo Multimedia Contest 2014

World Press Photo Multimedia Contest 2014 | eMarketing de contenu | Scoop.it

For the third annual World Press Photo Multimedia Contest, the international jury selected three winning productions in three categories: Short Feature, Long Feature and Interactive Documentary. A total of 373 multimedia productions were entered in the contest: Short Feature 254, Long Feature 56, Interactive Documentary 63.


Via Davduf
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