Twitter ne dégage toujours pas de bénéfices, et maintenant que le site de micro-blogging est entré en bourse, il faut trouver de meilleurs moyens de faire rentrer de l’argent dans la caisse. Si la pub ne suffit pas, ciblez là. Twitter l’a bien compris, et va désormais proposer des tweets sponsorisés ciblés.
C’est dans un message publié hier sur son blog officiel que la firme annonce ce nouveau service est disponible dès aujourd’hui à quiconque voudra bien s’en servir. Afin de bien expliquer son fonctionnement, la firme s’est fendue d’une infographie pour expliquer son fonctionnement.
Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story in a way that aligns with the needs and priorities of prospects and customers. But, it’s not just sharing the story. It’s about making the story so compelling that it elevates perceptions of value and urgency resulting in more qualified leads and faster purchasing momentum.
This is the sage advice from Ardath Albee, a B2B Marketing industry thought leader and practitioner that consistently delivers useful information. In fact, Ardath was one of the participants in our Content Marketing Secrets project and has been in the B2B content marketing game a very long time. The following post is a summary of her presentation at the recent Content Marketing World.
B2B marketers are facing a business environment with an increasingly complex mix of channels and skills needed to create a content and eMarketing strategy that, when executed well, results in quantifiable proof to downstream revenues. While over 90% of B2B marketers are investing in content as part of their marketing mix, content marketing is more than just creating content that your buyers care about.
The first thing your content should do is capture attention, then create engagement and get people talking and sharing in relation to solving the problem. Once you do that, you’ll start to be able to quantify the contribution to revenue.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.