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Rescooped by jeremybaraquin from News outils social media - Community Management
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Facebook Lookalike Audiences : le nouvel outil pour la clientèle potentielle - #Arobasenet

Facebook Lookalike Audiences : le nouvel outil pour la clientèle potentielle - #Arobasenet | emarketing | Scoop.it

Super nouvelleFacebook annonce le lancement de son outil publicitaire Lookalike Audiences pour permettre aux annonceurs de cibler de nouveaux utilisateurs.


Via Ronan BOUSSICAUD
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Ronan BOUSSICAUD's curator insight, March 26, 2014 9:03 AM

Super nouvelle !
Une très bonne idée de Facebook, même si c'est pour nous faire acheter plus :P

Rescooped by jeremybaraquin from Marketing 3.0
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Twitter propose désormais de la publicité ciblée

Twitter propose désormais de la publicité ciblée | emarketing | Scoop.it

Twitter ne dégage toujours pas de bénéfices, et maintenant que le site de micro-blogging est entré en bourse, il faut trouver de meilleurs moyens de faire rentrer de l’argent dans la caisse. Si la pub ne suffit pas, ciblez là. Twitter l’a bien compris, et va désormais proposer des tweets sponsorisés ciblés.

 

C’est dans un message publié hier sur son blog officiel que la firme annonce ce nouveau service est disponible dès aujourd’hui à quiconque voudra bien s’en servir. Afin de bien expliquer son fonctionnement, la firme s’est fendue d’une infographie pour expliquer son fonctionnement.


Via Tolokonnikoff - Seratoo
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Europe lags in global adspend growth | News | M&M

Europe lags in global adspend growth | News | M&M | emarketing | Scoop.it
Global adspend increases by 2.8% in the first half of 2013, but falls in Europe by 6% overall.
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More Effective B2B Content Marketing with Storytelling, Positioning & Personas

More Effective B2B Content Marketing with Storytelling, Positioning & Personas | emarketing | Scoop.it

Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story in a way that aligns with the needs and priorities of prospects and customers. But, it’s not just sharing the story. It’s about making the story so compelling that it elevates perceptions of value and urgency resulting in more qualified leads and faster purchasing momentum.

 

This is the sage advice from Ardath Albee, a B2B Marketing industry thought leader and practitioner that consistently delivers useful information. In fact, Ardath was one of the participants in our Content Marketing Secrets project and has been in the B2B content marketing game a very long time. The following post is a summary of her presentation at the recent Content Marketing World.

 

B2B marketers are facing a business environment with an increasingly complex mix of channels and skills needed to create a content and eMarketing strategy that, when executed well, results in quantifiable proof to downstream revenues. While over 90% of B2B marketers are investing in content as part of their marketing mix, content marketing is more than just creating content that your buyers care about.

 

The first thing your content should do is capture attention, then create engagement and get people talking and sharing in relation to solving the problem. Once you do that, you’ll start to be able to quantify the contribution to revenue.

 

Continue Reading... 

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Rescooped by jeremybaraquin from Publicité, formats, ciblage et analytics
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[Analyse] Display : grande purge en vue

[Analyse] Display : grande purge en vue | emarketing | Scoop.it

Une tribune sur la révolution de la publicité vue, enclenchée aux USA par l'IAB et Google, qui pourrait réduire l'inventaire de 50% et faire du bien à tout le monde, sauf aux tricheurs.

 

 


Via Sébastien Carensac
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Social Media Marketing: The ROI is Not MIA | Mobile Marketing Watch

Social Media Marketing: The ROI is Not MIA | Mobile Marketing Watch | emarketing | Scoop.it
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Chiffres clés des annonceurs 2013 (UDA)

Chiffres clés des annonceurs 2013 (UDA) | emarketing | Scoop.it
Les principaux chiffres de la communication et les publications de l'Union des annonceurs.
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