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How the Cloud Changes Strategic Marketing - PR Web (press release)

How the Cloud Changes Strategic Marketing - PR Web (press release) | Emarketic | Scoop.it
How the Cloud Changes Strategic Marketing PR Web (press release) Chris Halliwell, director and founder of the Technology Marketing Center (TMC), will facilitate the panel, which will also include Tim Smith, PhD author of Pricing Strategy: Setting...

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What will paid search look like in 2014?

What will paid search look like in 2014? | Emarketic | Scoop.it

In the paid search world, 2013 was as busy at it gets. Major changes to Google included the Enhanced Campaigns migration and rise of Product Listing Ads (PLAs) not to mention the maturing of Facebook as an advertising platform.


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Kimberly Castleberry's curator insight, January 8, 2014 1:11 AM

In the paid search world, 2013 was as busy at it gets. Major changes to Google included the Enhanced Campaigns migration and rise of Product Listing Ads (PLAs) not to mention the maturing of Facebook as an advertising platform.

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How to Be an Inbound Marketing Hero in 2014 [Infographic] - Business 2 Community

How to Be an Inbound Marketing Hero in 2014 [Infographic] - Business 2 Community | Emarketic | Scoop.it
Business 2 Community How to Be an Inbound Marketing Hero in 2014 [Infographic] Business 2 Community How to Be an Inbound Marketing Hero in 2014 [Infographic] image PUNCH PreviewImage In the New Year, inbound marketers have been inundated with...
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Choose your weapon: SEO or social media? | Technology ...

Choose your weapon: SEO or social media? | Technology ... | Emarketic | Scoop.it
Digital marketing is critical to the success of most businesses, but what is the best way to spend limited resources? And why is Google+ worth exploring?
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5 Essential Attributes for a Community Manager

5 Essential Attributes for a Community Manager | Emarketic | Scoop.it
Although lots of businesses and organizations set up accounts on Twitter, Facebook, and Google+, what some of them don’t realise is that it takes a lot more than this to make social media work to their advantage.

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Krysta Gahagen's curator insight, January 30, 2014 1:01 AM

Here are five traits that are pretty important for community managers. If you're considering getting into community management, you'll want to read over the list. There's even a fun infographic from Social Fresh's 2012 findings on community manager trends and stats!

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Taking your Inbound Marketing Campaign to the Next Level ...

Taking your Inbound Marketing Campaign to the Next Level ... | Emarketic | Scoop.it
It's unavoidable for marketers to get stuck when running long-term campaigns, especially when they are accustomed to following a certain process (that most of us do in agencies). This mostly happens when we have already ...
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Five Expert Guides to SEO Keyword Research | Webbiquity | #TheMarketingTechAlert

Five Expert Guides to SEO Keyword Research | Webbiquity | #TheMarketingTechAlert | Emarketic | Scoop.it

Learn about the most valuable tools and resources for keyword research and how to use keyword research results more strategically in these expert guides.

 

Basic/ Summarized...

 

-- >  Keyword Research 101: How to Discover New Keywords for Your Business by HubSpot

-- >  Google Keyword Planner: The Ultimate Guide by Razor Social
***** 5 STARS

-- >  The Hidden Guide To Keyword Research by Reporb SEO Business Courses

-- >  Multi-level Google Suggest Keyword Research: Featured Tool of the Month by SEO Chat

-- >  12 Tips for Keyword Selection to Guide Your Content Marketing SEO by Content Marketing Institute

 

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marketingIO's curator insight, January 7, 2014 7:54 PM

Another great find. Bookmark.

Chs Agora's curator insight, July 18, 2014 10:02 AM

Experts share advice for online searching.

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Must Sees In The Social Marketing Ops Neighborhood In 2014 - Gartner | #TheMarketingTechAlert

Must Sees In The Social Marketing Ops Neighborhood In 2014 - Gartner | #TheMarketingTechAlert | Emarketic | Scoop.it

Advanced/ Digest...

 

In 2014, the five most important stations in the social ops neighborhood will be:

 

1.  Social Commerce:   Marketers are finding more ways to utilize communities and platforms to drive and measure purchase behavior that contribute to sales and bottom line business revenue.  For these money making reasons, we will see more emphasis in social commerce in 2014.

 

2.  Social Networks: In 2014, we will see both alternate and extensions of social networks in and outside Facebook and Twitter.

 

3.  Social Analytics:   For 2014, look for social analytics to move from monitoring and reporting to giving marketers more predictive and prescriptive recommendations for use in not only social marketing programs but for marketing overall.

 

4. Content Marketing:  In 2014, marketers will be seeking outsourced content services along with developing their in-house skills to scale for the deluge of multi-channel, real-time content they have become responsible for.

 

5. Social Marketing Management Platforms:  In 2014, mature social marketing programs will incorporate these platforms as a necessity, whether as stand-alone tools, or, as part of larger digital marketing hubs.

 

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marketingIO's curator insight, January 8, 2014 8:56 PM

Applicable to B2B as it is to B2C. I'm especially interested to see how social commerce merges with B2B eCommerce in the next 18-24 months.

Tonya McKinney's curator insight, January 10, 2014 8:18 AM

Ouch. One of the most painful infographics I've ever seen. Of course the information is smart and helpful, but the visual doesn't help a viewer to understand the information or organize an approach. File under: Infographics need objectives too.

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Seven best practice tips for online video in 2014

Seven best practice tips for online video in 2014 | Emarketic | Scoop.it

With the release of the 2014 Econsultancy Online Video Best Practice Guide, we thought some condensed tips from the report might prove to be useful to any of you that are interested in online video.


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Digital publishing: How it will evolve in 2014 and beyond — Tech ...

Digital publishing: How it will evolve in 2014 and beyond — Tech ... | Emarketic | Scoop.it
The future of publishing is entering a new golden era that will make publishing available to more people. Twitter, new long-form content distributers and an increase in digital ad spending will support this new era.
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Our Favorite Inbound Marketing Tools | Reputation Capital | #TheMarketingTechAlert

Our Favorite Inbound Marketing Tools | Reputation Capital | #TheMarketingTechAlert | Emarketic | Scoop.it
Today, I'll be sharing five of our favorite tools and explaining how we use them. These are the inbound marketing tools that have made the process of creating and sharing content more efficient.

 

Basic/ Digest...

 

  -- >  Help A Reporter Out, also known as HARO, is a PR and marketing tool (powered by Vocus) that connects bloggers and journalists to the sources they seek.

  -- >  Zapier opens the lines of communication between the various Web applications you use. For example, say you want to integrate your email marketing tool with Salesforce. Zapier makes it happen.

  -- >  Hootsuite is a social media management system, and for marketers, it’s essential. Hootsuite lets you create “streams” that display your social activity across social platforms (Facebook, Twitter, LinkedIn and new Google+ Pages, to name a few), all in one dashboard and in real time.

  -- >  PicMonkey is a free online photo editor that makes tailoring an image to your specifications quick and easy for even the most novice of photo editors.

 

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marketingIO's curator insight, January 8, 2014 8:18 PM

More tools to help. I'm always looking to scoop for you tools, templates, and such.