Email selling for client acquisition and retention
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Email selling for client acquisition and retention
How to use email to retain exisiting customers and find new customers
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Peak marketing email volumes reveal new trends emerging in a maturing channel

Peak marketing email volumes reveal new trends emerging in a maturing channel | Email selling for client acquisition and retention | Scoop.it
The publication this week of the DMA's H2 2012 National email benchmarking report reveals that marketing volumes in the UK hit a record high in November 2012, peaking at an incredible 220 million per ESP.
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Seven simple tips for improving your B2B lead nurturing

Seven simple tips for improving your B2B lead nurturing | Email selling for client acquisition and retention | Scoop.it
If you attend any sales or B2B conference then it’s difficult to avoid hearing someone mention ‘the rules of engagement’.
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6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead)

6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead) | Email selling for client acquisition and retention | Scoop.it
Learn six practices that make direct mail ineffective and what marketers can do to develop effective email marketing campaigns.
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Eight mobile push notification mistakes to avoid

Eight mobile push notification mistakes to avoid | Email selling for client acquisition and retention | Scoop.it
Though potentially a powerful tool for marketers, push notifications on apps can be a real pain for many people.
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Leave My Inbox Alone! How to Drive Customers Away With Email Overload

Leave My Inbox Alone! How to Drive Customers Away With Email Overload | Email selling for client acquisition and retention | Scoop.it
Learn how one company completely messed up its email marketing strategy and get tips for improving your own.
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Why cyber security matters

Why cyber security matters | Email selling for client acquisition and retention | Scoop.it
The world is faster, and more connected, than ever before: that pace and those networks just keep growing.
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Exceptional Thinking

Exceptional Thinking | Email selling for client acquisition and retention | Scoop.it
Exceptional Thinking Blog: How to clear your inbox and get it completely free of emails
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Responsive email design: 10 great examples

Responsive email design: 10 great examples | Email selling for client acquisition and retention | Scoop.it
It seems that more and more brands are jumping on the responsive email design bandwagon lately.
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How to build your email list to personalize the ecommerce experience

How to build your email list to personalize the ecommerce experience | Email selling for client acquisition and retention | Scoop.it
Like the excitement you feel when getting a phone number to set-up a date, gaining an email address from an ecommerce website visitor is the first step in building a relationship and turning that shopper into a customer.
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16 drop-dead gorgeous examples of mobile design inspiration

16 drop-dead gorgeous examples of mobile design inspiration | Email selling for client acquisition and retention | Scoop.it
Mobile apps and responsive websites are looking - and working - better than ever, as designers come to terms with the parameters involved. Smaller screens, it seems, do not necessarily make for poorer experiences.
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Three important marketing lessons from Apple's latest iPhone adverts

Three important marketing lessons from Apple's latest iPhone adverts | Email selling for client acquisition and retention | Scoop.it
The next few years will be interesting for Apple. With innovation inevitably slowing and consumers becoming aware of its incremental design tactics there will be worries in the camp.
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FIVE reasons why open reach will revolutionise your email marketing | Email Worx

FIVE reasons why open reach will revolutionise your email marketing | Email Worx | Email selling for client acquisition and retention | Scoop.it
Pretty big claim! But we’ve been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable
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30+ powerful adjectives and verbs for eye-catching headlines

30+ powerful adjectives and verbs for eye-catching headlines | Email selling for client acquisition and retention | Scoop.it
It has been a long-standing belief of mine that writers need to create headlines that sell, in order to persuade people to click.
Simon West, Nett Sales's insight:

Fantastic resource for getting your subject line as good as it can be for an email...

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What Is a Transactional Email? [FAQs]

What Is a Transactional Email? [FAQs] | Email selling for client acquisition and retention | Scoop.it
Learn the basics of transactional emails, including when you should be sending one and how to personalize them for your leads and customers.
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Personalized Calls-to-Action Convert 42% Better [New Data]

Personalized Calls-to-Action Convert 42% Better [New Data] | Email selling for client acquisition and retention | Scoop.it
Learn how to generate more leads through personalized calls-to-action.
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The 5 Habits of Highly Successful Content Creators

The 5 Habits of Highly Successful Content Creators | Email selling for client acquisition and retention | Scoop.it
Want to know what it takes to become a stellar content creator? Take some time to check out these five habits of great content creators to find out.
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One Simple CAN-SPAM Addition That Could Transform Your Email Marketing

One Simple CAN-SPAM Addition That Could Transform Your Email Marketing | Email selling for client acquisition and retention | Scoop.it
One simple addition to CAN-SPAM could drastically reduce the email spam in the world. Click to find out what it is!
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Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement

Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement | Email selling for client acquisition and retention | Scoop.it
Your emails not getting into your lists' inboxes? Learn how to engage readers and improve your email deliverability.
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Nine case studies and infographics on cart abandonment and email retargeting

Nine case studies and infographics on cart abandonment and email retargeting | Email selling for client acquisition and retention | Scoop.it
Basket abandonment is an inevitability in ecommerce as it's all to easy for shoppers to lose interest, decide to buy from a competitor, balk at delivery charges, or back out because they were only browsing.
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Mobile Opens Hit Record High of 47% | Litmus

Mobile Opens Hit Record High of 47% | Litmus | Email selling for client acquisition and retention | Scoop.it
Simon West, Nett Sales's insight:

When will they learn?  An open on an iPhone / iPad is not the same as on any other client as they are set by default to "download images"

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Email marketers focus on integration, automation and optimisation

Email marketers focus on integration, automation and optimisation | Email selling for client acquisition and retention | Scoop.it
While the number of channels for communicating with consumers has increased, email marketing remains an integral part of a brand’s digital offering.
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Check out the Eloqua Content Grid by Joe Chernov

Check out the Eloqua Content Grid by Joe Chernov | Email selling for client acquisition and retention | Scoop.it
http://contentgrid.eloqua.com/content_grids/5231e674ada955020000000b
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How to Get In My Inbox: Confessions of an Email Unsubscribe Addict

How to Get In My Inbox: Confessions of an Email Unsubscribe Addict | Email selling for client acquisition and retention | Scoop.it
Learn how one person deals with inbox overload, and her advice to companies trying to keep email subscribers engaged and interested.
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Vera Wang to Tom Ford: how US luxury brands fare with email welcomes

Vera Wang to Tom Ford: how US luxury brands fare with email welcomes | Email selling for client acquisition and retention | Scoop.it
There are many considerations when harvesting the email address of your customer. How much information do you ask for? How hard do you push the sign-up? What do you include in a welcome email?
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12 Nonprofit Marketing Emails That Actually Convert

12 Nonprofit Marketing Emails That Actually Convert | Email selling for client acquisition and retention | Scoop.it
Browse through some examples of the best nonprofit marketing emails out there.
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