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Email selling for client acquisition and retention
How to use email to retain exisiting customers and find new customers
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8 Winning Headline Strategies And The Psychology Behind Them

8 Winning Headline Strategies And The Psychology Behind Them | Email selling for client acquisition and retention | Scoop.it
Learn how the best headline writers employ psychology to guide the headline strategies that get the most clicks.
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Just previewing an Outlook email could infect your computer. Microsoft warns of zero-day flaw

Just previewing an Outlook email could infect your computer. Microsoft warns of zero-day flaw | Email selling for client acquisition and retention | Scoop.it
RTF? WTF!

Microsoft hasn't patched against this zero-day vulnerability yet, which is actively exploited by malicious hackers.
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The Difference Between Hard Bounces and Soft Bounces [FAQs]

The Difference Between Hard Bounces and Soft Bounces [FAQs] | Email selling for client acquisition and retention | Scoop.it
Not sure what the difference is between hard bounces and soft bounces? Find out here.
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How to keep infrequent purchasers engaged

Whether it’s a few hours, a day, a week, two months, or ten years, purchase cycles exist for every product.
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Whitelisting question (I guess)

Whitelisting question (I guess) | Email selling for client acquisition and retention | Scoop.it
I guess that;s what you call it from this angle.

If I send bulk mail to somebody, there's a good chance it will go to their spam filter. But if THEY send to ME (like I've said to write to me for an offer) then I'm automatically whitelisted on their system, right? Or ...
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Gmail offers unsubscribe link and the world of email marketing comes to an end

Gmail offers unsubscribe link and the world of email marketing comes to an end | Email selling for client acquisition and retention | Scoop.it
It’s all change again, Gmail rocks the world of email by apparently making it even easier for a recipient to unsubscribe from legitimate marketing email.
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57% of marketers using faster email technology report higher conversion rates

57% of marketers using faster email technology report higher conversion rates | Email selling for client acquisition and retention | Scoop.it
Conversion rate is one of the most important metrics in email marketing. It speaks to marketers’ ability to turn engagement into revenue.
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Never Heard of 'Graymail'? Here's What You Need to Know

Never Heard of 'Graymail'? Here's What You Need to Know | Email selling for client acquisition and retention | Scoop.it
Learn about graymail and how it could impact your email deliverability and marketing campaigns.
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Email Client Market Share: Where People Opened in 2013 | Litmus

2013 was a big year for the email marketing world. Mobile opens finally hit and surpassed the 50% mark, while Android moved from the #6 spot to #3 spot and now represents 12% of total opens. In April, following months of anticipation, Outlook.com finally replaced Hotmail. After a brief trip to the #4 spot, Outlook.com ended the year at #7 and represents 6% of opens.

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Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time

Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time | Email selling for client acquisition and retention | Scoop.it
Ever want to learn what makes a bad spam email just so bad? Check this post out to find out why one spam email is just so awful.
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How to Get Existing Leads to Do Your Email Marketing for You

How to Get Existing Leads to Do Your Email Marketing for You | Email selling for client acquisition and retention | Scoop.it
Learn how to get your new leads to do email marketing for you to help you generate even more new leads!
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Basket abandonment emails: why you should be sending them

Basket abandonment emails: why you should be sending them | Email selling for client acquisition and retention | Scoop.it
We’ve all done it. In fact even as I write this, I’m fully aware there’s a shopping basket full of blu-rays on an ecommerce site, from the end of 2013, sitting and waiting for me to click ‘confirm purchase'.
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Email frequency: how much is too much?

Email frequency: how much is too much? | Email selling for client acquisition and retention | Scoop.it
How much email is too much email? That is the question.
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How to Optimize Your Emails for Gmail's New Image-Heavy Inbox

How to Optimize Your Emails for Gmail's New Image-Heavy Inbox | Email selling for client acquisition and retention | Scoop.it
Learn how to optimize your emails to display beautifully in Gmail's new Pinterest-like Promotions tab layout.
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Managing email unsubscribes: best practice tips

Managing email unsubscribes: best practice tips | Email selling for client acquisition and retention | Scoop.it
No matter how well implemented your email marketing campaign is, there will always be those recipients who click on ‘unsubscribe’.
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How to Integrate Email Campaigns With the Rest of Your Marketing

How to Integrate Email Campaigns With the Rest of Your Marketing | Email selling for client acquisition and retention | Scoop.it
Learn how to integrate email marketing with other inbound channels.
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Email marketing subject lines: why best practice matters

Email marketing subject lines: why best practice matters | Email selling for client acquisition and retention | Scoop.it
How hard can writing an email subject line be? Does it even matter what gets written?
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Eight best practice tips for writing effective email copy

Eight best practice tips for writing effective email copy | Email selling for client acquisition and retention | Scoop.it
Over the past week, I have received a couple of pieces of email marketing that just didn’t read very well and it got me thinking about copywriting, and how vital it is to be done correctly.
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Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Answers to 10 Email Marketing Questions You Were Too Afraid to Ask | Email selling for client acquisition and retention | Scoop.it
Don't be ashamed -- We've all wanted to know the answers to these basic email marketing questions.
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Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot

Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot | Email selling for client acquisition and retention | Scoop.it
Hear the answers to commonly asked social sales questions from top industry experts.
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Five dating tips you can apply to your email marketing

Five dating tips you can apply to your email marketing | Email selling for client acquisition and retention | Scoop.it
With Valentine’s Day quickly approaching many of you will be gearing up to send as many heartfelt emails to your subscribers as possible, encouraging them to treat their special someone.
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Email, social and SEO are most common channels for APAC marketers

Email, social and SEO are most common channels for APAC marketers | Email selling for client acquisition and retention | Scoop.it
In the West we often assume that cultural differences in APAC nations mean that marketers in the region are required to adopt a very different tactics to European or US marketers.
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What Anchorman 2 taught us about content marketing

What Anchorman 2 taught us about content marketing | Email selling for client acquisition and retention | Scoop.it
Unless you’ve been living under a rock, you’d be hard-pressed to have avoided the promotional carpet-bombing that surrounded the release of Anchorman 2 last month.
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Seven super exciting predictions for boring old email marketing in 2014

Seven super exciting predictions for boring old email marketing in 2014 | Email selling for client acquisition and retention | Scoop.it
It’s that time of year again, where pundits around the world give their predictions for 2014. So let’s look at the most boringly lucrative of online channels: email marketing.
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Send more email, make more money?

Send more email, make more money? | Email selling for client acquisition and retention | Scoop.it
I can understand why those more insulated from the coalface of email marketing may get confused with the seeming reluctance of some email marketers to increase their email frequency.
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