While most of the consumer base is still finishing holiday shopping lists and baking sweets for holiday parties, most businesses have their focus on 2013 - adjusting advertising budgets, making plans for campaigns and looking at new advertising...
Email marketing is a widely used method of advertising a specific product or service. Millions of these emails are transmitted almost hourly to various potential customers all over the globe. While many of these emails wind up being caught by a spam filter, there are many methods you can utilize to ensure you get the best coverage and response.
You've got great products, top notch services and your prices are keen… but you still can't get people to buy from you. Existing customers love what you do for them and new ones seem interested but don't end up buying - does this sound familiar?
To all keyholders of the company spam cannon, before causing immense collateral damage by firing off emails that don't fit with the lovely idea of your brand, follow these ten pointers and, with me at least, you'll be guaranteed a pair of eyes.
According to Econsultancy's recently published Content Marketing Survey, the number of search queries for the phrase 'content marketing' has more than doubled in the past two years, a reflection of the fact that more and more companies are turning to content marketing to promote their wares.
When used effectively, content can be one of the most powerful marketing tools, but many companies dipping their toes in the content marketing water are making huge mistakes in how they develop and execute their strategies.
Creating HTML emails that will look awesome on the dozens of email programs out there is tricky. If you’re new to the email world (or have picked up HTML in the last several years), learning how to get an email to look good can be a little trying. Worse, there are no email-specific standards in place.
For best results:
Keep your design simple: avoid drop shadows, fancy fonts, rollovers and other interactivity
Use tables for layout, and basic inline CSS for formatting
Know your audience: testing to see which email clients your subscribers use to read messages can help you know where to focus your efforts
Test regularly: email programs change frequently, often with little notice
Trust-And-Track: A New Approach To Small Business SuccesseBook: Chicago restaurateur Nick Sarillo shares his team building secrets that have made his suburban pizza restaurants some of America's highest grossing in the United States for an...
It's been postulated that there are certain words and phrases that, as an email marketer, will get you immediately sent into someone's SPAM folder. "Save," "$,"Pre-approved," "Miracle," "Sale," the list goes on and on. In fact, a couple months ago, we conducted a test to see if the word "Free," one of the most commonly cited email SPAM trigger words, really did trip up the proverbial SPAM wires (if you're interested in the results of that test, you can read them here).
We use email as a form of communication. In fact, email is one of the most common forms of communication marketers rely on. And yet, a lot of the time when we're crafting our marketing emails, we neglect to consider exactly what it is we're communicating, whether it be in terms of the tone we're using, the email's design, or most importantly, the content itself.
One type of marketing email that deserves particular attention here is lead nurturing emails. The idea behind lead nurturing is to provide your leads with valuable content that targets their needs and goals in order to guide them through your buying cycle until they are sales-ready.
Email is a critical tool for lead generation and lead nurturing; not only does it allow you to continue a dialogue with those who have shown an interest in your company and keep them coming back for more, it also helps marketers reach new and untapped markets. With email, there are no geographical boundaries, and growing your business to leverage new locations is increasingly viable.
If you are looking at using email marketing to help you explore the UK market specifically, however, you may find you have a bit of a pickle on your hands. That's because when marketers are collecting data from the UK, specific laws apply that may not apply in other markets. Failure to comply with these data collection laws could not only end in disaster for your email marketing, but could also put you to the wrong side of the UK law. With these roadblocks, it's no wonder the Direct Marketing Association values a single email address in the UK at £9.11.
The good news about email template design is that there are some things that have straight-forward answers. One of those items is the height and width dimensions of your email templates. While content, format, links, images, and many other elements of your email template may be filled with variables, knowing how wide and how tall to make your email template has clear answers!
It is no secret that Social Media has become an important part of Search Engine Optimization. All search engines are taking social signals as one of the biggest factor in search engine ranking. As a marketer, you cannot ignore the social context in your overall SEO strategy.
SEO is not dead. and also, Social Media is not going to replace SEO. SEO will always be around but social media will have a huge impact on search engine rankings in the coming years.
In this post, I will talk about few popular social media sites and how they impact SEO.
I've rescooped this article from fellow curator John Kratz because I thought it was so good. It is a great example of how a company ramped up business once it started sharing stories of its customers -- with customers as the heros. Take notes folks! And thanks John for finding and sharing this article.
The year is 2008 and you are in the Financial Services Business.
"How do you turn a quiet, sales-driven organization into a B2B marketing powerhouse?"
"Consider the story of Lincoln Financial Group, a traditionally sales-centric organization... The 106-year-old financial services, insurance, and annuities company..."
"Lincoln Financial had previously conducted research showing that the more people take charge of their lives, including their finances, the better they feel about the direction of their lives."
"While others in the category seemed to be drawn to using fear in their advertising, we felt the time was right to try a new, more optimistic approach."
"...the campaign showcased a video of women of all ages showing how they take charge of their lives and provided educational content to help women do just that. The PR focused on the research results. The Chief Life Officer ads continued the "take charge, optimistic theme," which was reinforced in social media.
For small businesses, email continues to be an effective way to establish and maintain relationships with customers. And when social media is baked into your email strategy, it encourages cross-channel interaction.
It’s the ultimate marketing weapon. No wonder we have a guilty conscience.
To past generations of marketers, marketing automation is the equivalent of a lunar landing. Imagine a JFK Jr. CMO speaking at a marketing convention ca. 2005:
"Within a decade, we shall be able to determine exactly who does what with our web-page, our on-site and off-site content and our email campaigns. We shall be able to track our prospects' activity, and bring them back safely to valuable content and propositions that suit their specific needs and experiences. Then measure our impact on the bottom line".
Well, we’re there. It’s called marketing automation.
When you’re writing copy for the web or for brochures, flyers or anything else you want people to read the most important thing is to get their attention – or you might as well not bother!
It’s important to know where people are looking and how their eyes connect with the screen or the document. People scan on screen in a different pattern to the one they use on paper – and the way they handle documents will impact on what they look at first – and next.
Those who seek the Holy Grail of information—accurate data—search high and low for the perfect source or system which will give the most straightforward, accurate and marketable data sets. If at first we cannot find successful data, we simply test it, trash it, change out methodology in obtaining it, and run the gamut all over again. What we tend not to concentrate on, however, is the importance behind testing data frequently to assure it’s perfect. Ready to go.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.