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Email selling for client acquisition and retention
How to use email to retain exisiting customers and find new customers
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How the other half markets: three lessons for luxury retailers in 2013

How the other half markets: three lessons for luxury retailers in 2013 | Email selling for client acquisition and retention | Scoop.it
The posh set may still lord their smart handbags, pricey silks, and Ibiza getaways over the masses in the offline world, but in digital it’s a different story.
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7 Excellent Examples of Email Personalization in Action

Browse through some excellent examples of email personalization from real businesses.
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Seven tools to optimize your email marketing for mobile

Seven tools to optimize your email marketing for mobile | Email selling for client acquisition and retention | Scoop.it
Here's a huge stat that hasn't been getting much attention lately: nearly half of all marketing emails are now being read on mobile devices.
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When lowering your prices actually works!

I have developed a reputation, I am told, as Mr. Robert ‘put your prices up’ Craven. I cannot deny that I endlessly encourage audiences to put up prices and sell on the added value that they offer.

Via Robert Craven
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Five steps for improving lead generation ROI

Five steps for improving lead generation ROI | Email selling for client acquisition and retention | Scoop.it
Most companies involved in lead generation spend a considerable amount of time thinking about, well, lead generation, with an emphasis on generation.
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Get close and personal with your customers

Get close and personal with your customers | Email selling for client acquisition and retention | Scoop.it
 

At the end of every year, executives and pundits put pen to paper (or fingers to keyboard) to project how their industry will change in the months ahead.  

 

What they are saying this year is "it's all about the relationship" 

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What do you love or hate about email marketing? Tell us!

What do you love or hate about email marketing? Tell us! | Email selling for client acquisition and retention | Scoop.it
For the past six years, Econsultancy and Adestra have been asking marketers on both the client and agency side for their opinion on what is happening within email marketing.
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How to Be a Spammer in 20 Simple Steps

How to Be a Spammer in 20 Simple Steps | Email selling for client acquisition and retention | Scoop.it
Learn how to be the best spammer on the internet, in just 20 steps!
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Peter Rees's curator insight, January 8, 2013 1:58 AM

These would be quite amusing but for the fact that too many of them still happen ............

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Five big B2B content marketing mistakes

Five big B2B content marketing mistakes | Email selling for client acquisition and retention | Scoop.it
In 2011, marketers began saying that "content marketing is more important than advertising" and given the growth of content marketing in 2012, it would appear that they meant what they said.
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Does your company overestimate the value of an email address?

Does your company overestimate the value of an email address? | Email selling for client acquisition and retention | Scoop.it
It may not be the new kid on the block, but email is, for many companies, one of the most effective and profitable digital marketing channels.

It's not hard to understand why: an email address, like a physical address or phone number, gives companies a means to connect with a known individual across time and space, making it a compelling medium for relationship-building.

Given this, it shouldn't come as a surprise that many companies are eager to collect email addresses of customers and potential customers. Most reputable businesses do so through legitimate means, but the perceived value of an email address is often so high that some companies are willing to consider shadier tactics.
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Five core elements of audience building content strategy

Five core elements of audience building content strategy | Email selling for client acquisition and retention | Scoop.it
At a publisher, you normally think about content strategy in a way that delivers growth, engaged audience kind of growth.
Simon West, Nett Sales's insight:

Content strategy is about more than that, but I want to address the issue of building audience, since that’s what a lot of people will be aiming to do with their content strategy during 2013

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Content marketing: what is really holding you back?

Content marketing: what is really holding you back? | Email selling for client acquisition and retention | Scoop.it
It's been a big year for content marketing, and now the vast majority of marketers see it as a key part of their strategy.
Simon West, Nett Sales's insight:

Strange how stuff comes around with a different name on it.  We've been sharing knowledge for years - now we find we're doing "content marketing"!

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Study Shows Mobile Holiday Email Opens Nearly Equal Desktop Opens

Study Shows Mobile Holiday Email Opens Nearly Equal Desktop Opens | Email selling for client acquisition and retention | Scoop.it
Have you ever opened one of your own marketing emails on your smartphone? How about on a tablet? Android? iPhone? You may not be doing it, but your customers are.
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34% of businesses can't calculate email marketing ROI: report

34% of businesses can't calculate email marketing ROI: report | Email selling for client acquisition and retention | Scoop.it
Just over a third of businesses (34%) are unable to calculate the revenue earned from email marketing, according to a new survey from the DMA.
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Brand marketers bullish about 2013 email budgets: The Direct Marketing Association

Brand marketers bullish about 2013 email budgets: The Direct Marketing Association | Email selling for client acquisition and retention | Scoop.it
Senior brand marketers are bullish about the prospects for email marketing budgets, with the majority predicting a rise in expenditure in 2013, new research published by the DMA reveals
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Rise of the social selling expert

Rise of the social selling expert | Email selling for client acquisition and retention | Scoop.it
The drumbeat of big data's promise is quickening and becoming louder. The role of the CMO is increasingly coming under pressure to techno-fy, automate and focus on bridging the gap between marketing and sales teams.
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Rescooped by Simon West, Nett Sales from LinkedIn communities
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Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation

Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation | Email selling for client acquisition and retention | Scoop.it
While social media remains somewhat of a bit player in driving B2B website traffic, it accounted for about 5% of leads in 2012, per results [download page] from an Optify (RT @marccusters: #Twitter outpacing Facebook & LinkedIn for #B2B lead gen?

Via Dave Sumner Smith
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Five big marketing mistakes companies make

Five big marketing mistakes companies make | Email selling for client acquisition and retention | Scoop.it
For most businesses, marketing is a crucial component of success. If you can't market effectively, you can't sell and grow, and that spells trouble.
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8 Social Selling Dos and Don'ts For Your Sales Team

8 Social Selling Dos and Don'ts For Your Sales Team | Email selling for client acquisition and retention | Scoop.it
Social selling involves using social media to stay relevant with your buyer, to listen for buying trigger events and to target the right message, at the right time, to the right person.
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The Top 10 Most Remarkable Marketing Campaigns EVER

The Top 10 Most Remarkable Marketing Campaigns EVER | Email selling for client acquisition and retention | Scoop.it

Pesentation of our list of the top 10 most remarkable marketing campaigns ever -- and why they deserve a look.

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Emails Reach Their Best Results In the 1st Hour so which hour is best for you to send?

Emails Reach Their Best Results In the 1st Hour so which hour is best for you to send? | Email selling for client acquisition and retention | Scoop.it
Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority.
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The rise of the ‘big data’ driven CMO 

The rise of the ‘big data’ driven CMO  | Email selling for client acquisition and retention | Scoop.it
After decades of fighting the image of being a ‘fluffy’ cost centre, the marketing function is finally escaping the long-held mis-perception of being all about ‘creative’ with an inability to prove measurable impact on the bottom line.
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Traditional Media Not A Good Source of Leads, Say B2B Marketers

Traditional Media Not A Good Source of Leads, Say B2B Marketers | Email selling for client acquisition and retention | Scoop.it
Despite marketers and consumers generally believing that traditional media is best for advertising, print, radio, and TV advertising campaigns are rated poorly for their lead generation capabilities, according to results from a Software Advice survey conducted in partnership with Eloqua and CMO.com
Simon West, Nett Sales's insight:

No suprises here!

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The mobile train has left the station: Are you on board?

The mobile train has left the station: Are you on board? | Email selling for client acquisition and retention | Scoop.it
There are a few times when we realize that a certain technology is going to change everything about our lives: the first time we used a cell phone, received an email, searched the Internet or downloaded a song.
Simon West, Nett Sales's insight:

On Black Friday 2012, one out of every four dollars spent online at retail websites came from a mobile device. This amounts to more than $300 million dollars in one day alone. For those retailers who’ve already embraced mobile, it was a day of celebration, a culmination of their hard work and foresight. For retailers who didn’t get their share of this new mobile world, it’s a wake-up call: Get with the mobile program, or have consumers leave you behind.

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7 Critical Things Every Lead Nurturing Email Needs to Communicate

7 Critical Things Every Lead Nurturing Email Needs to Communicate | Email selling for client acquisition and retention | Scoop.it
Simon West, Nett Sales's insight:

As an online marketer an email address is one of the most valuable assets we can collect but it also comes with a great responsibility. Getting the opt-in is only the first step. Once we have their details and trust we then need to build a relationship with our audience and email is simply the best way to do that.

Here are 7 critical things that every nurturing email needs to communicate.
You know something about them.
You are aware of their needs and interests, or are looking to learn what they are.
You have something valuable to offer them.
You know why this offer is valuable to them.
Why they should trust you.
Why they’d be missing out if they didn’t take advantage of this offer.
You’re looking to help them, not you.

If you include these 7 elements into your email marketing you will build strong lasting relationships moving forward.

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Nett Sales's curator insight, December 12, 2012 4:20 AM

As an online marketer an email address is one of the most valuable assets we can collect but it also comes with a great responsibility. Getting the opt-in is only the first step. Once we have their details and trust we then need to build a relationship with our audience and email is simply the best way to do that. Here are 7 critical things that every nurturing email needs to communicate.You know something about them.You are aware of their needs and interests, or are looking to learn what they are.You have something valuable to offer them.You know why this offer is valuable to them.Why they should trust you.Why they’d be missing out if they didn’t take advantage of this offer.You’re looking to help them, not you.If you include these 7 elements into your email marketing you will build strong lasting relationships moving forward.