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Five steps for improving lead generation ROI

Five steps for improving lead generation ROI | Email selling for client acquisition and retention | Scoop.it
Most companies involved in lead generation spend a considerable amount of time thinking about, well, lead generation, with an emphasis on generation.
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Email selling for client acquisition and retention
How to use email to retain exisiting customers and find new customers
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How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]

Learn how to plan and track email campaigns without headaches.
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How to create engaging email content to drive conversion

How to create engaging email content to drive conversion | Email selling for client acquisition and retention | Scoop.it
The days of guaranteed inbox placement are over, therefore it’s time to concentrate on the second layer of email marketing: data.
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What do customers need from after sales emails?

What do customers need from after sales emails? | Email selling for client acquisition and retention | Scoop.it
It’s the beginning of a new month, which obviously means I’ve just been paid, which in turn means I spent much of the weekend buying clothes online.
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Is Your Prospecting Email Spam – or Not?

Is Your Prospecting Email Spam – or Not? | Email selling for client acquisition and retention | Scoop.it
Find out the difference between a prospecting email and spam.
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How do marketers manage their mobile email channel effectively?

How do marketers manage their mobile email channel effectively? | Email selling for client acquisition and retention | Scoop.it
More than half (52%) of 18-34 year-olds have clicked through to a website from a mobile email, so it’s therefore imperative for email marketers to ensure their communications are suitably optimised for all mobile devices.
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Seven annoying email unsubscribe processes

Seven annoying email unsubscribe processes | Email selling for client acquisition and retention | Scoop.it
Email marketers and brands must be well aware of the existence of 'report spam' buttons on email clients, and the potential risks to sender reputation if recipients press them.
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Seven basic email marketing metrics you should be tracking

Seven basic email marketing metrics you should be tracking | Email selling for client acquisition and retention | Scoop.it
Email remains one of the most effective and versatile channels available to marketers.
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Email marketing benchmarks 2014: how do you stack up?

Email marketing benchmarks 2014: how do you stack up? | Email selling for client acquisition and retention | Scoop.it
It’s human nature to be curious of what your neighbours are up to, as we all like to keep up with the Joneses.
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Three case studies to help improve your email marketing conversion rates

Three case studies to help improve your email marketing conversion rates | Email selling for client acquisition and retention | Scoop.it
Having recently published an article about why email isn’t dead, I thought it would be useful to roundup some case studies to help marketers inject some life into their own campaigns.
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Can win-back email campaigns help reactivate lapsed customers?

Can win-back email campaigns help reactivate lapsed customers? | Email selling for client acquisition and retention | Scoop.it
‘Win-back’ email campaigns can be effective in encouraging engagement from lapsed customers, according to a new report.
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The Best Cold Email Pitch I've Ever Gotten

The Best Cold Email Pitch I've Ever Gotten | Email selling for client acquisition and retention | Scoop.it
Don't get lost in the sea of bad pitches. Learn lessons from the best pitch the HubSpot team has seen in their inbox.
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Small businesses: is it really worth being social?

Small businesses: is it really worth being social? | Email selling for client acquisition and retention | Scoop.it
Last week I managed to catch myself watching Digby Jones: The New Troubleshooter on BBC2 for the second time in the series.
Simon West, Nett Sales's insight:

Excellent article - should be mandatory reading for all small business owners - on how much effort is worth expending on Social Media...

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The 7 Worst Types of Headlines (And How to Fix Them)

The 7 Worst Types of Headlines (And How to Fix Them) | Email selling for client acquisition and retention | Scoop.it
Hot headlines are crucial to your success -- don't lose out on traffic and conversions because of a poor title.
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7 Myths You Shouldn't Believe About Email Marketing [Infographic]

7 Myths You Shouldn't Believe About Email Marketing [Infographic] | Email selling for client acquisition and retention | Scoop.it
Learn about the email myths you should ignore as you look to optimize your marketing.
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9 Hilarious Out-of-Office Email Auto-Replies

9 Hilarious Out-of-Office Email Auto-Replies | Email selling for client acquisition and retention | Scoop.it
Check out some funny autoreplies to use in your next out-of-office email message.
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Why you should test the layout of your emails

Why you should test the layout of your emails | Email selling for client acquisition and retention | Scoop.it
Think about the last time you visited the supermarket. Did you just pop-in to grab something? Or go in with a long shopping list?
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Taking credit where credit is due | Email Worx

Taking credit where credit is due | Email Worx | Email selling for client acquisition and retention | Scoop.it
Using a case study from one of our clients, we examine the halo effect of sending an email. We look at the uplift in revenue across other channels when an email
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10 Examples of Simply Wonderful Email Marketing

10 Examples of Simply Wonderful Email Marketing | Email selling for client acquisition and retention | Scoop.it
Think email is dead? These ten companies will prove you wrong with emails you'd actually love to receive.
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A guide to structuring your email marketing program

A guide to structuring your email marketing program | Email selling for client acquisition and retention | Scoop.it
I’ve spent a lot of time since 2009 advising clients on email strategy and implementation, but less on actual implementation.
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How the travel industry uses email marketing

How the travel industry uses email marketing | Email selling for client acquisition and retention | Scoop.it
Because I’m a sucker for punishment, two weeks ago I signed up nine different travel websites in order to see how each company uses email marketing.
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How to Spot a Bad Email List and Turn It Into a Good One

How to Spot a Bad Email List and Turn It Into a Good One | Email selling for client acquisition and retention | Scoop.it
Learn what bad and good email lists looks like, and what steps you can take to transform the bad ones into good ones.
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45 words to avoid in your email marketing subject lines

45 words to avoid in your email marketing subject lines | Email selling for client acquisition and retention | Scoop.it
Hi [insert name] welcome to our awesomely helpful blog post! ☺
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Simple steps for measuring email campaign effectiveness

Simple steps for measuring email campaign effectiveness | Email selling for client acquisition and retention | Scoop.it
As a follow on from a post I wrote in March, eight best practice tips for writing effective email copy, I’m tackling the wonderful topic of campaign effectiveness.
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5 Ways to Annoy a Millennial Through Email Marketing - TFM&A Insights

5 Ways to Annoy a Millennial Through Email Marketing - TFM&A Insights | Email selling for client acquisition and retention | Scoop.it
Straight from a Millennial, here's what not to do on email marketing.
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Give your content away for maximum ROI: a Rijksstudio case study

Give your content away for maximum ROI: a Rijksstudio case study | Email selling for client acquisition and retention | Scoop.it
It doesn’t matter what sector you work in, or what stage of the ‘journey’ you are on (it’s not unlike X Factor), digital entails transforming your products and services in a way that can sometimes feel antithetical.
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