The arguments for writing long and short copy and oft repeated and well established. This article brings some science to the debate and effectively says that the more the buyer has to engage with the purchase, the longer the copy can be... 
There is still a lot of debate as to whether open tracking is or should be covered under the revised Privacy and Electronic Communications Regulations... 
Last week we saw an industry wide email rendering change within all Hotmail accounts. Hotmail users saw that specific ASCII characters within their emails were replaced with gif images. The swapped out characters included "©", "®", and "™" along with the spade "♠", club "♣", heart "♥" and diamond "♦". These characters were replaced with a standard 19x19 pixel Microsoft emoji icon, which typically disrupted an email marketer's branding. 
Further proof of the importance of mobile for email marketers is provided by new stats showing that more than a quarter of emails are opened on phones and tablets. 
Have you been able to turn your fans and followers into active prospects?Are you interested in monetizing the social media channel? 
This is Alchemy Worx take on the best emails they have seen this year. I particularly like the Pizza Express campaign due to the very clever use of the text version (see image). 
Recently I attended a general meeting of the Messaging Anti-Abuse Working Group (MAAWG). Bronto is a member of this group which consists of other Email Service Providers (ESPs), Internet Service Providers (ISPs) and many 3rd party anti-spam groups. Here is a recap of key points... 
Here are the dos and don'ts for a sucessful call to action. 
More companies and agencies view email marketing and social media as complementary channels, though the majority view the two as separate activities. ... 
WIIFM, What’s In It For Me, are without a doubt, the most important five letters in your business writing, your Web site, maybe even in your business success. Always tell people what’s in it for them when they do business with you. 
Direct marketers have been using recency, frequency, and monetary (RFM) analysis to predict customer behavior for more than 60 years. 
The rapid growth of mobile technology and its adoption throughout society has arguably been a boon to both employers and employees. When put in capable hands, a smart phone can be an incredible promoter of productivity.
In short, one of the most attractive features of smart phones (24/7 connectivity and communication) is one of its greatest downsides. Information overload is a real threat, and employees are, in many cases, effectively always on the job.
Thanks to legislation signed into law last month, smart phones could now put employers in Brazil in a tough spot... |
Bulk email is dead. OK, some people might still be doing it, but does that mean it works as well as it could? Just look in your own junk folder to find the many emails you have opted into but no longer reach your inbox. 
Reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. But subscriber (in)activity can ultimately determine whether your email makes it to the inbox.
This infographic provides a closer look at engagement filtering behaviors for Gmail and Hotmail, reasons why subscribers become disengaged with email, and tips for increasing engagement.
This is Alchemy Worx take on the best emails they have seen this year. I particularly like the Pizza Express campaign due to the very clever use of the text version (see image). 
What starts in California often ends up here...
In March of this year, the Californian court made a new ruling about email sender identification that now has marketers across the US scratching their heads on how to modify their campaigns to stay out of the legal fire.
This new law is all about discouraging the sending of promotional emails that contain false or misrepresenting header information. It strictly demands that commercial email advertisements (in other words, email sent specifically to sell a product or advertise a service) must include a domain name which is registered to the sender in the ‘from’ line of the email, or the name of the sender or marketer on whose behalf the email was sent. A top executive at email service provider WhatCounts said investors remain bullish on the email marketing space, while predicting that consolidation will accelerate over the next year or so.. 
Social Media for B2B Sales - The 16 Rules of Engagement (Social Media for #B2B #Sales: The 16 Rules of Engagement http://t.co/DaAbCE3z via @NealSchaffer...)... 
There has been a huge amount of interest within the Econsultancy community around the EU e-Privacy Directive, sometimes rather misleadingly referred to as the ‘EU Cookie Law’ (as it doesn’t just apply to cookies). 
Senders and receivers are on the same page, authentication is important. The movement towards authentication continues more and more as senders struggle with delivery problems and inbox placement challenges. 
The 3 things you must absolutely do when writing emails – if you want to sleep well at night, and vacation monthly on tropical white sand beaches. 
For years, e-commerce practitioners have obsessed over the idea of a slippery funnel, built to maximize retail metrics like conversion rate and average order value... not any more. 
A subject line’s the first thing email recipients look at when deciding whether or not to open your business’ e-marketing efforts, right? Wrong. It’s all about who sent the email.... 
How Email Marketing can improve your business, product or service’s success will very wildly depending on your marketing goals and the purpose of email in your marketing mix. However, what cannot be debated is that Email Marketing and email communications to customers absolutely deliver results... 
Being an email marketer, it’s funny how often you bump into something that makes you think of work! A little while ago after visiting the doctor, I received an email about ordering repeat prescriptions. |
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