Re-targeting customers who have abandoned online shopping baskets has proven lucrative in recent years- with mobile email offering a new channel for conversion. This case study, from Matt Swan, Client Strategist at Affiliate Window, looks at how ...
But how can you make email an even more effective tool? By capitalizing on the wealth of information you already have. Even if your marketing department is siloed by channel (e-commerce, social media, email, direct mail, ...
"Le marché de l'e-pub va-t-il se casser les dents sur les cookies ?"
Un artcile très interessant sur l'un des sujets les plus chauds sur le retargeting en général et l'email retargeting entre autres. La mise en place d'une infomation préalable par email semble être une pratique plutôt mieux disante. Mais la loi ira-t-elle plus loin? Quel impact aurait l'obligation d'un pur optin cookie sur chaque site?
Google has put cookie in Safari overriding safari cookie parameters.
This issue raises 3 questions :
1. Are Safari cookies parameters set for protecting customers or for Apple to raise wall around his customers?
2. Who are the most legitime organisations to take décision on the behalf of Customers? In internet, big companies such as Google or Hotmail, Apple and ISPs are taking decisions pretending it is for customer satisfaction. Most of the time they are doing so to be the sole owners of the customer's data and access (Greymail issues in Gmail, Hotmail and now Safari's cookie). The rules should be more clear on Customer's data access and protection. Who has the right to collect, who has the right to protect!
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How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.