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Email Retargeting
The future of email marketing
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Pratiques et tendances de l'e-mailing

Pratiques et tendances de l'e-mailing | Email Retargeting | Scoop.it

Les acteurs sont de plus en plus conscients de la nécessité de changer les pratiques de l'emailing pour aller vers dela qualification et de la segmentation

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Antoine Devos's comment, April 21, 2012 2:45 AM
Very interesting article about THE évolution of Email marketing
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Basket abandonment case study: How mobile email can help

Basket abandonment case study: How mobile email can help | Email Retargeting | Scoop.it
Re-targeting customers who have abandoned online shopping baskets has proven lucrative in recent years- with mobile email offering a new channel for conversion. This case study, from Matt Swan, Client Strategist at Affiliate Window, looks at how ...
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Using E-commerce to Inform Email Marketing Strategies | DEG

Using E-commerce to Inform Email Marketing Strategies | DEG | Email Retargeting | Scoop.it
But how can you make email an even more effective tool? By capitalizing on the wealth of information you already have. Even if your marketing department is siloed by channel (e-commerce, social media, email, direct mail, ...
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TEDEMIS permet à ses clients de générer 100 M€ de CA | Publicité, Com et toutes ces sortes de choses

TEDEMIS permet à ses clients de générer 100 M€ de CA | Publicité, Com et toutes ces sortes de choses | Email Retargeting | Scoop.it
TEDEMIS, le spécialiste du marketing direct sur Internet et de l’email retargeting, présente les premiers chiffres issus de son offre de reciblage...

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Email marketing: five strategies to drive relevance

Email marketing: five strategies to drive relevance | Email Retargeting | Scoop.it
What is the key to relevance in email? Simple… it is knowing what the customer is interested in.
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Is RFM Useful in Email Marketing?

Trigger marketing and email retargeting more efficient than RFM in email marketing
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Stores Smarten Up Amid Spam Flood

Stores Smarten Up Amid Spam Flood | Email Retargeting | Scoop.it
Retailers have started to wear out their welcome in customers' email inboxes, forcing stores to rethink their emailing strategies. Less but better!
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Retargeting Case Study: Should You Use Frequency Capping? | Get ...

Retargeting Case Study: Should You Use Frequency Capping? | Get ... | Email Retargeting | Scoop.it
Higher capping increase revenues in display retargeting, I think this practice would have strong collateral defaults in email retargeting.
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Le marché de l'e-pub va-t-il se casser les dents sur les cookies ?

Le marché de l'e-pub va-t-il se casser les dents sur les cookies ? | Email Retargeting | Scoop.it

"Le marché de l'e-pub va-t-il se casser les dents sur les cookies ?"

 Un artcile très interessant sur l'un des sujets les plus chauds sur le retargeting en général et l'email retargeting entre autres. La mise en place d'une infomation préalable par email semble être une pratique plutôt mieux disante. Mais la loi ira-t-elle plus loin? Quel impact aurait l'obligation d'un pur optin cookie sur chaque site?

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Google's Safari Tracking. see details here

Google's Safari Tracking. see details here | Email Retargeting | Scoop.it

Google has put cookie in Safari overriding safari cookie parameters.

 

This issue raises 3 questions :

1. Are Safari cookies parameters set for protecting customers or for Apple to raise wall around his customers?

 

2. Who are the most legitime organisations to take décision on the behalf of Customers? In internet, big companies such as Google or Hotmail, Apple and ISPs are taking  decisions pretending it is for customer satisfaction. Most of the time they are doing so to be the sole owners of the customer's data and access (Greymail issues in Gmail, Hotmail and now Safari's cookie). The rules should be more clear on Customer's data access and protection. Who has the right to collect, who has the right to protect!

 

3. Google offers free services (maps, gmail, document,...) paid by adevertisment. Does those who refuse cookies, willing to pay for all the services they use?

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8ème fiche pratique SNCD : Le retargeting par email

8ème fiche pratique SNCD : Le retargeting par email | Email Retargeting | Scoop.it

les fiches de la SNCD sur le retargeting par Email. Un bon début, mais sans doute faut-il aller plus loin dans la séparation des données comportementale et des données nominatives?

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L'emailing est mort, vive l'email marketing!

L'emailing est mort, vive l'email marketing! | Email Retargeting | Scoop.it

Le Contrat de confiance, Indispensable pour l'email retargeting

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4 Shifts In Email Remarketing for 2013 - ROI Factor Blog

4 Shifts In Email Remarketing for 2013 - ROI Factor Blog | Email Retargeting | Scoop.it
recently released whitepaper outlining the evolution of email remarketing over the course of 2012.
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Study: What Actual Marketers Feel About Retargeting, FBX & More

Study: What Actual Marketers Feel About Retargeting, FBX & More | Email Retargeting | Scoop.it
CRM email retargeting is used by 10% of US sites only.
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Survey: Tracking Fears Are Real, But Consumers Grasp Value Exchange

Survey: Tracking Fears Are Real, But Consumers Grasp Value Exchange | Email Retargeting | Scoop.it
Interesting article about reaction Against tracking
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How to know when retargeting will make a difference - iMediaConnection.com

How to know when retargeting will make a difference - iMediaConnection.com | Email Retargeting | Scoop.it
Some interesting data on timing and pressure
Via Ryan Charleston
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Tedemis détaille son offre de retargeting

Tedemis détaille son offre de retargeting | Email Retargeting | Scoop.it
La société spécialisée dans le marketing direct sur Internet a mis au point une plateforme de reciblage publicitaire en push.
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Multichannel, Omnichannel And The Rise Of Customer Power | Reform

Multichannel, Omnichannel And The Rise Of Customer Power | Reform | Email Retargeting | Scoop.it

Putting the customer at the core of your strategy  is the main discussion subject of CRM manager currently

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Des campagnes d’e-mailing moins efficaces, Actualités - Les Echos Entrepreneur

Des campagnes d’e-mailing moins efficaces, Actualités - Les Echos Entrepreneur | Email Retargeting | Scoop.it

Selon une étude de Mail Metrics, le taux d’ouverture global des messages a chuté de 10 % en un an. La personnalisation des message et l'email retargeting sont de plus en plus indispensables

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Email Remarketing - why aren't more people using it? - Smart Insights Digital Marketing Advice

Email Remarketing - why aren't more people using it? - Smart Insights Digital Marketing Advice | Email Retargeting | Scoop.it
Email remarketing or email retargeting : People think about it but don't do it yet! I think deliver ability issues will drive them to do it
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Retailers Trying Quality Over Quantity Approach to E-mail Marketing

Retailers Trying Quality Over Quantity Approach to E-mail Marketing | Email Retargeting | Scoop.it
The move toward segmentation and qualification seems to be a worldwide issue!
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Les 6 tendances 2012 de l’email marketing | Epsilon International

Les 6 tendances 2012 de l’email marketing | Epsilon International | Email Retargeting | Scoop.it
Selon Epsilon, agence globale de services e-marketing, le canal email confirmera en 2012 sa maturité dans le paysage de la stratégie de communication digitale
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TEDEMIS signe de nouveaux clients en email retargeting!

TEDEMIS signe de nouveaux clients en email retargeting! | Email Retargeting | Scoop.it

L'Email Retargeting : Les e-marchands y vont!

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