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HTML or Plain Text emails for your email marketing strategy?

HTML or Plain Text emails for your email marketing strategy? | Email mkt | Scoop.it
There is a lot of debate regarding HTML or plain text emails are the best in the email channel.
Mitrache Adrian's insight:

Great insights regarding on how to build your email marketing strategy

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7 Sanity Checks before Sending that Cold Email - GrowthHackers

[Email Marketing] Over the years, Lincoln Murphy has come up with a list of sanity checks he goes through before sending a cold email, and he's sharing this list with us. 1.
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Wait, I’m not Nancy… Why You Need An Email Validation Service

Wait, I’m not Nancy… Why You Need An Email Validation Service | Email mkt | Scoop.it
I’m Mike Iarrobino, Product Manager at FreshAddress, father, husband, avid gardener.
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Email Marketing Delivers Four-Fold Return on Investment for Shipley

Email Marketing Delivers Four-Fold Return on Investment  for Shipley | Email mkt | Scoop.it
How Bluefinch email marketing campaign delivered a four-fold return on investment for Shipley (Bluefinch delivers 400% ROI for Shipley through email marketing campaign http://t.co/Y8649WFtJk by @AlanRJohns)...
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