Email Marketing & Messaging
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Email Marketing & Messaging
Email marketing is still one of the most successful ways to drive revenue and communicate with customers.
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Why Your Email Marketing Must Adapt to Recent Changes

Why Your Email Marketing Must Adapt to Recent Changes | Email Marketing & Messaging | Scoop.it

Today's email inbox looks significantly different from the AOL inbox of yore. Make sure your email marketing has grown with the times.


Via Kamal Bennani
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7 KEY PERFORMANCE INDICATORS EVERY EMAIL MARKETER SHOULD TRACK

7 KEY PERFORMANCE INDICATORS EVERY EMAIL MARKETER SHOULD TRACK | Email Marketing & Messaging | Scoop.it
December 18, 2014 - By Yazmin Harris - Email Marketing Strategy Despite questions over whether email is dead, the medium has consistently proven to be an effective marketing channel through its abi...
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Customer Journey – The Role of Email Marketing in the Buying Process

Customer Journey – The Role of Email Marketing in the Buying Process | Email Marketing & Messaging | Scoop.it
Are you aware that email marketing plays a pivotal role in customer journey? Find out how to make your customers' experience smooth!
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An Email Marketer’s Secret Weapon: Digital Coupons

An Email Marketer’s Secret Weapon: Digital Coupons | Email Marketing & Messaging | Scoop.it
Did you know that digital coupons and QR codes could be the future of your email marketing campaigns? Find out how you can begin today
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Why Product Hunt’s Emails Are So Addictive

Why Product Hunt’s Emails Are So Addictive | Email Marketing & Messaging | Scoop.it
I’ve got a fever and the only prescription is more Product Hunt. If you aren’t familiar with Ryan Hoover’s addictive product discovery site, it’s time you check it out. Here’s how it works:…
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Five Key Email Automation Takeaways for Marketers

Five Key Email Automation Takeaways for Marketers | Email Marketing & Messaging | Scoop.it
Email Marketing - Some marketers are reluctant to embrace email automation. Most holdouts think adoption and integration would be too complicated, too costly, or too much of a time commitment. But it needn't ...
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7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them

7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them | Email Marketing & Messaging | Scoop.it
The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
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Agile Email and the Real-Time Holiday Inbox

Agile Email and the Real-Time Holiday Inbox | Email Marketing & Messaging | Scoop.it
With the holiday season right around the corner, many email marketers are deep within the planning and execution cycle and still wondering if they’ve done everything possible to make 2014 the biggest holiday season ever. What steps can you still take … Continued
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The Real Cost of Sending Bad Email

The Real Cost of Sending Bad Email | Email Marketing & Messaging | Scoop.it
So what’s the real cost of sending bad email?

How much harm can it do? After all, many of us have been sending irrelevant and poorly timed emails for years, and have learned to accept relatively dismal performance as the norm. Sending an email costs fractions of a penny while developing and implementing behavioral personalization is much more pricey — right?

Wrong.
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Here is a Simple and Fun Way to Boost Employee Engagement

Here is a Simple and Fun Way to Boost Employee Engagement | Email Marketing & Messaging | Scoop.it
While it might seem like a lot of work, implementing this strategy is essential if you want to maintain a happy and productive workplace.
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7 quick tips for crafting the perfect email subject line

7 quick tips for crafting the perfect email subject line | Email Marketing & Messaging | Scoop.it
MailChimp recently studied roughly 24 billion delivered emails and their subject lines. That’s a whole load of data, producing some fascinating results.
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6 Ways To Destroy Your Email List

6 Ways To Destroy Your Email List | Email Marketing & Messaging | Scoop.it
One of the biggest issues email marketers have is to make the subscriber feel connected. Here are 6 common email list mistakes and how to fix them
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9 Reasons Your Emails Get Rejected

9 Reasons Your Emails Get Rejected | Email Marketing & Messaging | Scoop.it
Are you striking out in your email campaigns? Email 101 is a lot like Dating 101. Here are 9 reasons that your emails are getting rejected.
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The 25 Best Email Marketing Apps to Send Drip Campaigns

The 25 Best Email Marketing Apps to Send Drip Campaigns | Email Marketing & Messaging | Scoop.it
Email's crazy. Every new communication app claims to be an "email killer", and yet email outlives each one. Love it or hate it, you still likely check email first thing every morning, and pull your phone out every time it vibrates in your pocket with a new message.
That ...
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20 Email Marketing Tips For Local Businesses - GetResponse Blog - Email Marketing Tips

20 Email Marketing Tips For Local Businesses - GetResponse Blog - Email Marketing Tips | Email Marketing & Messaging | Scoop.it
Small business owners don’t have time to fuss around with things that don’t work. Fortunately, if you’re reading this blog you’ve already found one of the most effective marketing tools:
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Which company sent the most 'spam' in 2014?

It’s an end-of-year list you didn’t know you wanted.

Which brand filled your inbox with corporate clutter? Whose business saw their daily marketing emails lead to the most unsubscribes? Which company’s irrelevant broadcasting made you hit the spam button?

Now, the strict defintion of spam (here's one from Spamhaus) and the recipient's perception can be two different things.

They may well have subscribed in the first place, but if they become uninterested, emails become irrelevant, or too many are sent, then this can the same as spam to them. They may also report such emails as spam.

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How Important is UX to Your Product’s Growth?

How Important is UX to Your Product’s Growth? | Email Marketing & Messaging | Scoop.it
UserTesting’s own Hannah Alvarez recently posed a question over at GrowthHackers.com regarding the importance of UX within the larger framework of growth hacking, or more broadly its role in a company’s growth strategy. Not only did the question spark a fun discussion among the community, but it highlighted just how important a role UX plays in driving growth.
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10 Examples of Highly Effective Welcome Emails

10 Examples of Highly Effective Welcome Emails | Email Marketing & Messaging | Scoop.it
Learn everything you need to know about how to create an effective welcome email in these ten examples.
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Google Inbox – Deliverability or Visibility?

Google Inbox – Deliverability or Visibility? | Email Marketing & Messaging | Scoop.it
While the amount of published information available to the general public continues to grow, the demand for more efficient systems to digest and manage personal information is also on the rise. Busin…
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What Google Inbox Means for Small Business Marketing

What Google Inbox Means for Small Business Marketing | Email Marketing & Messaging | Scoop.it
You may have heard that yesterday, Google launched a beta version of a new email product called Inbox. So what is this Inbox thing? What does it mean for G
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New Research: Combining Email + Facebook Ads Reached Customers Who Are 22% More Likely to Purchase - The ExactTarget Blog

New Research: Combining Email + Facebook Ads Reached Customers Who Are 22% More Likely to Purchase - The ExactTarget Blog | Email Marketing & Messaging | Scoop.it
Marketers consistently strive to understand how digital channels work together to drive the customer journey. However, when it comes to two of the workhorses of digital marketing—email and advertising—we rarely get a glimpse of how they work in combination. Targeting, … Continued
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8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked | Email Marketing & Messaging | Scoop.it
When it comes to email marketing, separating fact from fiction isn't always easy. Statistics, reports, and media each can paint extremely different pictures—rather than setting clear standards and practices for email marketers. To help sift out the truth, here's a demystified look at eight of the most common email marketing myths.
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How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign

How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign | Email Marketing & Messaging | Scoop.it
Email Marketing - Innovation in email marketing is tied to the customer conversation. If marketers don't keep their end of the conversation up between purchase cycles, they risk becoming irrelevant or forgotten.
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Five Email Mistakes Even the Experts Make

Five Email Mistakes Even the Experts Make | Email Marketing & Messaging | Scoop.it
Email Marketing - Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don't sacrifice your emails to the junk folder.
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The Complete Guide to Holiday Email Marketing

The Complete Guide to Holiday Email Marketing | Email Marketing & Messaging | Scoop.it
We've created this holiday email marketing guide with a pre-holiday checklist, a monthly schedule, and a list of emails that are effective during the holiday season.
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