We’re all familiar with the 90-9-1 rule, which states that in any group of 100 people there is/are:
- 1 member that is a super active communicator, actively engaging everyone else in the group – he/she becomes the thought leader – 9 who are somewhat active, engaging the rest of the group occasionally – 90 who are content to simply listen or follow the 10
This model has been used as the basis for many sales and marketing strategies including the growing popularity of influence marketing. Applied to social media, the 1% represents those who actively produce content across multiple digital and social channels; the 9% produce and share content as time permits and the 90% are “lurkers,” those who simply read the content produced by others and rarely – if ever – respond, contribute, or share. The top 10 percent are those whom marketers have sought to engage in social media marketing, with hopes of encouraging referrals and recommendations that will eventually get the 90 percent to act in their favor. However, the Internet has changed the make-up of this grouping. Web 2.0 and social media, which is accessible 24/7 – and at our fingertips thanks to mobile devices – has made it simpler for a greater number of people to become “active” contributors. In fact, it encourages us to become more active; the more active we are, the greater tools such as Google and mobile devices can help us be more productive.
After Ev Williams first started working on Twitter, he reached out to Jason Stirman in Texas. “You have to come out here,” Williams said. “Twitter is happening and we want you to join us.” But Stirman wasn’t easily convinced. “I told him, ‘You want me to move for 140 characters and a button? I don’t think so,’” Stirman says. “And I’ll never forget this. Ev looked me right in the eye and said, ‘If we do this right, it’ll totally change the way the world communicates.’ I thought to myself, ‘I like you, but you’re crazy.’” He regretted his decision almost immediately, and 18 months later, when Twitter hit 50 or so employees, he made the jump.
Entrepreneur Jamie Siminoff's DoorBot venture has taken off after not getting funding on the reality TV show. He talks about his management style, how startups can compete with Google for tech talent, and more.
Showmanship and pretense seem to win over depth and quality of content in today's frenzied social media era. Legislators the world over that I talk to, tell me the same thing -- social media is powerful but can also encourage and reward a shallow posturing culture in society.
En ce moment, Facebook est sur le devant de la scène, mais pas forcément pour les bonnes raisons. Certes, il y a la toute dernière version du flux de messages (An Updated News Feed) déjà disponible pour certains utilisateurs français, ainsi que la nouvelle page pour les annonceurs : A Streamlined Look for Pages. Cette …
Un avantage supplémentaire à créer des conversations chez soi plutôt que sur Facebook (ou Twitter, ou LinkedIn) : c'est le fait d'être propriétaire du terrain et donc d'avoir la maitrise de son écosystème.
Twitter’s Magic Recs has been a part of Twitter for iPhone and Twitter for Android since late September. Some people who use the apps don’t even know it’s there (the Recommendations toggle button in the Notifications setting turns it on and off), but its recognition and use are growing. It could be an important feature for online marketers.
With over 500 million Tweets per day, Twitter is ripe for evergreen engagement opportunities ranging from the most basic levels of customer service to brand-altering moments that can change an organization’s future with a single tweet.