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Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Social Media Conversation | Scoop.it
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?
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Community Management: The 90-9-1 Rule is Dead

Community Management: The 90-9-1 Rule is Dead | Social Media Conversation | Scoop.it
Community Management: The 90-9-1 Rule is Dead


We’re all familiar with the 90-9-1 rule, which states that in any group of 100 people there is/are:

- 1 member that is a super active communicator, actively engaging everyone else in the group –  he/she becomes the thought leader – 9 who are somewhat active, engaging the rest of the group occasionally – 90 who are content to simply listen or follow the 10


This model has been used as the basis for many sales and marketing strategies including the growing popularity of influence marketing. Applied to social media, the 1% represents those who actively produce content across multiple digital and social channels; the 9% produce and share content as time permits and the 90% are “lurkers,” those who simply read the content produced by others and rarely – if ever – respond, contribute, or share. The top 10 percent are those whom marketers have sought to engage in social media marketing, with hopes of encouraging referrals and recommendations that will eventually get the 90 percent to act in their favor. However, the Internet has changed the make-up of this grouping. Web 2.0 and social media, which is accessible 24/7 – and at our fingertips thanks to mobile devices – has made it simpler for a greater number of people to become “active” contributors.  In fact, it encourages us to become more active; the more active we are, the greater tools such as Google and mobile devices can help us be more productive.

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How Medium Is Building a New Kind of Company with No Managers

How Medium Is Building a New Kind of Company with No Managers | Social Media Conversation | Scoop.it
After Ev Williams first started working on Twitter, he reached out to Jason Stirman in Texas. “You have to come out here,” Williams said. “Twitter is happening and we want you to join us.” But Stirman wasn’t easily convinced. “I told him, ‘You want me to move for 140 characters and a button? I don’t think so,’” Stirman says. “And I’ll never forget this. Ev looked me right in the eye and said, ‘If we do this right, it’ll totally change the way the world communicates.’ I thought to myself, ‘I like you, but you’re crazy.’” He regretted his decision almost immediately, and 18 months later, when Twitter hit 50 or so employees, he made the jump.
 
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Can startups compete with Google for tech talent? Entrepreneur Jamie Siminoff says they can.

Can startups compete with Google for tech talent? Entrepreneur Jamie Siminoff says they can. | Social Media Conversation | Scoop.it
Entrepreneur Jamie Siminoff's DoorBot venture has taken off after not getting funding on the reality TV show. He talks about his management style, how startups can compete with Google for tech talent, and more.
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You Are Your Own Brand: 3 Tips to Keep You in Their Minds | Socialnomics

You Are Your Own Brand: 3 Tips to Keep You in Their Minds | Socialnomics | Social Media Conversation | Scoop.it
Branding via Social Media is very important aspect of our lives, either on business, professional and personal level.
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Google+ Success, What Your Business Needs to Know About Google+

Google+ Success, What Your Business Needs to Know About Google+ | Social Media Conversation | Scoop.it
Social Media Marketing Podcast 73, in this episode Martin Shervington shares why he values Google+ and the benefits you can get from it.
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Likes, Retweets And Followers -- Politics In The Age Of Social Media

Likes, Retweets And Followers -- Politics In The Age Of Social Media | Social Media Conversation | Scoop.it
Showmanship and pretense seem to win over depth and quality of content in today's frenzied social media era. Legislators the world over that I talk to, tell me the same thing -- social media is powerful but can also encourage and reward a shallow posturing culture in society.
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5 effective networking strategies in the digital age

5 effective networking strategies in the digital age | Social Media Conversation | Scoop.it
Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. This post originally appeared on AdKnowledge.





Networking will forever be the ...
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Comment on a tué les Community Managers — Medium

Comment on a tué les Community Managers — Medium | Social Media Conversation | Scoop.it
L’image du Community Manager « C’est qui le jeune au fond du couloir ?

Via Veille digitale
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Veille digitale's curator insight, January 29, 6:18 PM

Un article un peu cliché mais qui reste d'actualité

CFDT Aquitaine's curator insight, January 30, 5:31 AM

"la communication est l’action d’envoyer un message et d’écouter les feedbacks"...c'est tout de même une vision un peu restrictive que de se contenter d"un simple "Schéma mathématique de la communication". Pour le reste, bien vu ;-)

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4 Things Every Facebook Page Needs to STOP Doing Right Now!

4 Things Every Facebook Page Needs to STOP Doing Right Now! | Social Media Conversation | Scoop.it
The 4 things EVERY Facebook page admin should STOP doing now: (1) Stop using a low quality Cover, (2) Stop leaving the "Likes" app on your Page, (3) ...
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The Growth of Social Media in 2014: 40+ Surprising Stats [Infographic] - SociallyStacked - Everything Social for Small Businesses and Agencies

The Growth of Social Media in 2014: 40+ Surprising Stats [Infographic] - SociallyStacked - Everything Social for Small Businesses and Agencies | Social Media Conversation | Scoop.it
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Social Media Is a Conversation, Not a Press Release — Technology and Society — Medium

Social Media Is a Conversation, Not a Press Release — Technology and Society — Medium | Social Media Conversation | Scoop.it
Last week was a curious one. First, Guardian writer Emma G.
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Facebook Just Asked Me If Businesses are Ruining My News Feed

Facebook Just Asked Me If Businesses are Ruining My News Feed | Social Media Conversation | Scoop.it
Has Facebook asked you whether businesses are ruining your news feed? They just asked me!... And here are the posts they asked me about.
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Three Social CRM Tips to Make Your Company More Competitive - SocialTimes

Three Social CRM Tips to Make Your Company More Competitive - SocialTimes | Social Media Conversation | Scoop.it
These days, it's not enough to simply have a social media presence. Effective social CRM is also a must.
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Dynamic Signal: Taking Employee Advocacy to New Levels | Ted Rubin

Dynamic Signal: Taking Employee Advocacy to New Levels | Ted Rubin | Social Media Conversation | Scoop.it
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Il est plus rentable de créer des conversations chez vous que sur Facebook - MediasSociaux.fr

Il est plus rentable de créer des conversations chez vous que sur Facebook - MediasSociaux.fr | Social Media Conversation | Scoop.it
En ce moment, Facebook est sur le devant de la scène, mais pas forcément pour les bonnes raisons. Certes, il y a la toute dernière version du flux de messages (An Updated News Feed) déjà disponible pour certains utilisateurs français, ainsi que la nouvelle page pour les annonceurs : A Streamlined Look for Pages. Cette …
Brunofridl's insight:

Un avantage supplémentaire à créer des conversations chez soi plutôt que sur Facebook (ou Twitter, ou LinkedIn) : c'est le fait d'être propriétaire du terrain et donc d'avoir la maitrise de son écosystème.


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France Lafleur's curator insight, April 26, 7:41 PM

Créer une conversation. Chez vous ou chez nous?

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9 Ways to Be Less Annoying on LinkedIn

9 Ways to Be Less Annoying on LinkedIn | Social Media Conversation | Scoop.it
LinkedIn brings out the worst in some people. Here's how not to be one of them.
Brunofridl's insight:

LinkedIn est un support, un outil. Nous sommes avant tout des humains, c'est à dire des êtres sociaux. Enfin normalement ...

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L’e-mail marketing devient mobile first

L’e-mail marketing devient mobile first | Social Media Conversation | Scoop.it
D’après une étude réalisée par Movable Ink aux Etats-Unis au quatrième trimestre 2013, 65% des e-mail marketing ont été ouverts sur terminaux mobil
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4C's Of Social Media Explained: Infographic - Gadget Adda

4C's Of Social Media Explained: Infographic - Gadget Adda | Social Media Conversation | Scoop.it
Share with your friendsYour NameYour EmailRecipient EmailEnter a MessageI read this article and found it very interesting, thought it might be something for you.
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8 Industries That Increase The Power Of Social Media

8 Industries That Increase The Power Of Social Media | Social Media Conversation | Scoop.it
Companies have recognized the power of networking for their growth even prior to the Internet rise.
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Tweeting pro tips: 5 types of tweets to keep your followers engaged

Tweeting pro tips: 5 types of tweets to keep your followers engaged | Social Media Conversation | Scoop.it
This post originally appeared on the Buffer blog.



Buffer's CEO Joel recently changed the way he thinks about sharing on Twitter, and I really like his new approach. And if ...
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Are You Engaged?

Are You Engaged? | Social Media Conversation | Scoop.it
Engagement is a cornerstone of Rakuten’s business and our marketplace model exemplifies that. It is completely focused on empowering merchants to better engage with consumers whether online or
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How the Biggest Brands Stay Social, As Told By Their Community Mana...

The community managers from Whole Foods, REI, Discover, LinkedIn, Kum & Go, National Instruments, HomeAway and Brooks Brothers offer advice about making great s
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An Engaging Twitter Feed Is No Longer an Option - Business 2 Community

An Engaging Twitter Feed Is No Longer an Option - Business 2 Community | Social Media Conversation | Scoop.it

Twitter’s Magic Recs has been a part of Twitter for iPhone and Twitter for Android since late September. Some people who use the apps don’t even know it’s there (the Recommendations toggle button in the Notifications setting turns it on and off), but its recognition and use are growing. It could be an important feature for online marketers.

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98% of all top brands are active on Twitter

98% of all top brands are active on Twitter | Social Media Conversation | Scoop.it
With over 500 million Tweets per day, Twitter is ripe for evergreen engagement opportunities ranging from the most basic levels of customer service to brand-altering moments that can change an organization’s future with a single tweet.
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