Whenever I get asked how to make the most of Twitter, I start by saying, “The first thing you need to do is cut down on the noise so you can focus on making connections that will move you toward your goals.”
Whenever I talk to small businesses and organizations about getting started with social media marketing, one of the first questions they ask is almost always "What should we expect for results?" Well, that's a really tough one to answer.
It breaks my heart every time I see a question posted a business or organization’s Facebook Page that goes unanswered, with that lonely question mark dangling, doomed to be ignored. Around 95% of Facebook posts on brand pages suffer a similar fate.
Finding an efficient way to track who is using the coupons you include in your emails has always been a hot topic. We’ve covered a couple ways to do this in previous posts (and in great forum postings in the Community too).
A few weeks ago, I got a friend request on Facebook. I recognized the name and clicked on the person’s profile to check out his information. He was pretty well-connected in his career and we had a few friends in common.
Lately, I’ve gotten a few questions about how to include a Constant Contact sign-up (or Join My List) link on a blog. Since encouraging blog readers to become email subscribers as a way to expand your reach is a smart idea, that’s a good question!
It’s easy for small businesses and nonprofits to get wrapped up in the idea of a new year and all of the ideas that a fresh start can bring. But then reality sets in that you don’t have more time than last year, just more ideas.
It seems to me to be plain old common sense: In order to sell your products to your customers, you have to be open for business when they are available to buy. So why, then, are so many businesses closed when they should be open?
If you drive just a little ways off Interstate 70 into Glenwood Springs, Colo., you’ll find yourself traveling through a beautiful valley that runs between rugged mountainscapes dotted by hearty trees.
The larger your contact list is, the more important it is to keep it in fighting shape. After all, bumps that barely register when you have 100 contacts can become near roadblocks when you’re dealing with 10,000!
Small businesses are challenged by two things: Getting new customers, and making the most of the relationships they have with existing customers. With social media and word of mouth marketing on the rise, it's become clear that the greatest source...
iContact Study of Republican Presidential Candidates’ Social Media Strategies Reveals Key Takeaways for Small Businesses Small Businesses can Yield Positive Results with Social Media by taking key lessons from GOP Political Campaigns Raleigh, NC...