Email Marketing News - Amy
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Email Marketing News - Amy
What's new in the world of email marketing?
Curated by Amy Ellis
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Five big data predictions for 2013 - Strata

Five big data predictions for 2013 - Strata | Email Marketing News - Amy | Scoop.it

Here are some of the key big data themes I expect to dominate 2013, and of course will be covering in Strata.

1) Emergence of a big data architecture2) Hadoop is not the only fruit3) Turnkey big data platforms4) Data governance comes into focus5) End-to-end analytic solutions emerge

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10 common email marketing mistakes that kill your response rates - Heinz Marketing

10 common email marketing mistakes that kill your response rates - Heinz Marketing | Email Marketing News - Amy | Scoop.it

"Sometimes I wonder if it weren’t for the mistakes, how would we learn what not to do, and where/how to get better? Below are 10 email marketing mistakes I see made most often. Some good lessons and reminders here!"

 

Summary...

 

1. Writing subject lines at the last minute
2. Unreadable without loading the images
3. Call to action only at the very end
4. Sending from a building or alias (instead of a person)
5. Trickery to drive open or click rates
6. Starting sentences with I & we (instead of you)
7. Writing for yourself without thinking about the audience
8. Using clear spam triggers in subject lines
9. No A/B testing
10. No testing before the send


Via marketingIO
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marketingIO's curator insight, March 18, 2013 6:43 AM

Quick and smart article on the basic snafus associated with email marketing, all of which are completely avoidable with just a bit of effort. We often see #1 and #9 as the biggest issues. Click through for details.


  • See the article at www.heinzmarketing.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Grow Revenue With Big Data: Get Sales and Marketing on the Same Page [Infographic] - Profs

Grow Revenue With Big Data: Get Sales and Marketing on the Same Page [Infographic] - Profs | Email Marketing News - Amy | Scoop.it

Sales - To meet revenue goals, Sales and Marketing should work together. Unfortunately, they often don't. Why is that? Check out this infographic to learn about reasons for the clash...


Via marketingIO
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marketingIO's curator insight, March 26, 2013 9:58 AM
  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Rescooped by Amy Ellis from Digital Delights - Digital Tribes
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Scoop.it Partnering With MailChimp For Easier Newsletters

Scoop.it Partnering With MailChimp For Easier Newsletters | Email Marketing News - Amy | Scoop.it
Scoop.It, the site that allows users to make and share their own topical "magazines", is partnering with email marketing site MailChimp to make it easier to deliver newsletters with curated content from their Scoop.It pages."Most businesses and...

Via Ana Cristina Pratas
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Email tax may slice spam and scams out of inboxes - Los Angeles Times

Email tax may slice spam and scams out of inboxes - Los Angeles Times | Email Marketing News - Amy | Scoop.it
Email tax may slice spam and scams out of inboxes
Los Angeles Times
SACRAMENTO — The most courageous politician in California — probably the nation — is a Berkeley city councilman, Gordon Wozniak.
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