Email Marketing for Real Estate
95 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Paul Donoghue
Scoop.it!

Lifecycle Marketing: 135 Email Examples, Inspiration and Best Practices

Lifecycle Marketing: 135 Email Examples, Inspiration and Best Practices | Email Marketing for Real Estate | Scoop.it
Lifecycle marketing is driven primarily by strong email marketing campaigns. Here are some examples to get you started.
Paul Donoghue's insight:

Life-cycle email can help you stay connected.  Email's a great way to build trust with customers, clients, readers and leads.  Here's an email guide with 135 examples broken down into 5 major and 41 sub categories.

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

MarketingSherpa Email Summit 2014 Wrap-up: 5 takeaways to transform your email program

MarketingSherpa Email Summit 2014 Wrap-up: 5 takeaways to transform your email program | Email Marketing for Real Estate | Scoop.it
At the ninth annual MarketingSherpa Email Summit, marketers gathered from all over the globe to cover philosophical marketing issues such as why do people say "yes" a valuable topic even beyond the convention hall, as attendees later asked themselves why they sat down at that blackjack table. In this wrap-up article, we've pulled the lever and hit the email marketing jackpot from our notes and resources from this year's event at the Aria Resort & Casino.
Paul Donoghue's insight:

1 - Break away from the script

2 - Make them feel like they're part of something

3 - Marketing doesn't have to be boring

4 - Ensure value through being relevant

5 - Learn from quick wins

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

Email Marketing and Lead Conversion #WaterCooler

Email Marketing and Lead Conversion #WaterCooler
Paul Donoghue's insight:

Your email marketing is not about open rates and click thrus.  It's about conversion ... and your building rapport and trust with your recipients.  

 

Jimmy Mackin and Chris Smith interview Dan Stewart from Happy Grasshopper and share some great insight on humanizing your emails.

 

Here's a few:

- Stop selling and get the to know, like, and trust

-Forget templated email.  Plain text is, now, sexy. 90% of your email is likely being read on a mobile device, anyway.

-Stop writing essays.  Remember BREVITY.

-Choose a schedule ... stick to it.  Volume over time, matters.

 

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

How Do You Build A World Class Email Marketing Strategy?

How Do You Build A World Class Email Marketing Strategy? | Email Marketing for Real Estate | Scoop.it
Email marketing has grown in leaps and bounds. It doesn't matter if you are an average Joe in blogging or running a Fortune 500 company. You need to know ema(...)
Paul Donoghue's insight:

You DO NEED to know email marketing!


Reginald Chan, www.ReginaldChan.net, shares 9 tips that will help you create a sound email marketing strategy. Here's just a few: Choose the ideal provider; Knowing your (potential) readers is crucial; Readers are skimmers, so think like them!; Ask them for feedback ...

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

Managing Marketing Content Across the Customer Lifecycle

Managing Marketing Content Across the Customer Lifecycle | Email Marketing for Real Estate | Scoop.it
Customer Relationships - Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a ...
Paul Donoghue's insight:

Don't forget how important it is to match marketing content with the customer buying journey and lifecycle. Content delivered in the right channel at the wrong time can be a wasted touchpoint.

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

Email Marketing: How to Master the Campaign Platform of Kings

Email Marketing: How to Master the Campaign Platform of Kings | Email Marketing for Real Estate | Scoop.it
Persuasive email campaigns are a long studied art and science, of particular interest to copywriters. If you've ever watched HBO's hit series, Game of Th
Paul Donoghue's insight:
Long story, quick takeaway …Build your audience with the proven methods of Content Marketing 101Capture your opt-ins with a prevalent and strategic email sign-up on your websiteAutomate your email newsletters with a well-written autoresponderWrite irresistible subject lines that can’t be ignoredUse the language of persuasion, but keep it simpleBe conversational and relatable (see: rhetoric)Tell a great storyTrack data and adapt to changes: Email Marketing 201
more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

How do I get more customers? | Thought Reach

How do I get more customers? | Thought Reach | Email Marketing for Real Estate | Scoop.it
How do I get more customers for my small business? Other small business owners like you are not facing this problem. Not anymore, anyway. See how they do it.
Paul Donoghue's insight:

Building and maintaining a relationship with your customers is no different than building and maintaining a relationship with a great friend.You either communicate with one another, or the relationship wanes, it drifts.

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

Lead Generation: The Definitive Blueprint

Lead Generation: The Definitive Blueprint | Email Marketing for Real Estate | Scoop.it
Lead generation guides, best practices, and software from HubSpot. Free no-registration guide on how to get started with lead generation online.
Paul Donoghue's insight:

Having someone's email address doesn't make them a lead for your business.

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

3 Rules You Must Break to Expand Your Email Marketing List

3 Rules You Must Break to Expand Your Email Marketing List | Email Marketing for Real Estate | Scoop.it
If building a bigger list is your priority, you'll want to break these traditional marketing practices.
Paul Donoghue's insight:

How do you expand your email list? What are the rules you should follow? ...  and three email marketing rules you should break, and explanations for why you should do so:

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

The Beginner’s Guide to Starting a Newsletter

The Beginner’s Guide to Starting a Newsletter | Email Marketing for Real Estate | Scoop.it
At the beginning of the year (2010), I started a newsletter here on SPI and used an eBook I wrote, eBooks the $mart Way, as a free gift to help generate more le
Paul Donoghue's insight:

If you're doing anything ... I mean anything on line ... do yourself a favor and sign up for Pat Flynn's newsletter and/or listen to his podcast.  Here's an example of the quality of material Pat produces. This piece is EPIC.  If you're wanting to stay connected with your clients and prospects, this is a great primer for how to get started.

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

What Makes For A Good Welcome Email?

What Makes For A Good Welcome Email? | Email Marketing for Real Estate | Scoop.it
If you are not sending a welcome email to your subscribers, you are missing a huge opportunity. Welcome emails tend to have a much higher open and click through rate compared to other bulk email.
Paul Donoghue's insight:

What does a good welcome email look like? What are the 5 important components? Timelinsess, Subject Line, Copy, Redeeming Offer, The Next Email ...

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

11 Ways and Reasons to Keep in Touch

11 Ways and Reasons to Keep in Touch | Email Marketing for Real Estate | Scoop.it
Paul Donoghue's insight:

Maintain your relationships by keeping in touch

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

Email Marketing for Real Estate Agents: Download the Free Guide

Email Marketing for Real Estate Agents: Download the Free Guide | Email Marketing for Real Estate | Scoop.it
Paul Donoghue's insight:

Learn how to build your list; different types of content you can use, and how to segment your email list so that you're providing the right information to both buyers and sellers.

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

6 Lead Nurturing Emails Every Business Should Send

6 Lead Nurturing Emails Every Business Should Send | Email Marketing for Real Estate | Scoop.it
Discover some of the most important lead nurturing emails you can send to help move your prospects further down the sales funnel at a faster rate.
Paul Donoghue's insight:

As true today as it was in 2012!

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

Shh! It’s A SECRET. No, Not Really.

Secrets of Starting Conversations: My “Hush-Hush” Interview with Happy Grasshopper Co-Founder Dan Stewart   Happy Grasshopper makes email cool. Seriously. When I came to work here, email was t...
Paul Donoghue's insight:

8 insights that will humanize your email conversations and keep them out of Deleteville

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

18 Top Tips and Tools for Writing and Managing Email Successfully - - The Buffer Blog

18 Top Tips and Tools for Writing and Managing Email Successfully - - The Buffer Blog | Email Marketing for Real Estate | Scoop.it
18 tips and tools for managing email successfully, to help you write better emails and keep your inbox organized.
Paul Donoghue's insight:

Tips for managing, getting your reader to take action, timing and more.

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

Infographic: The Autoresponder Assembly Line - Marketing Technology Blog

Infographic: The Autoresponder Assembly Line - Marketing Technology Blog | Email Marketing for Real Estate | Scoop.it
Your marketing cycle doesn't necessarily follow your prospects' buying cycle. Not only may your campaign be scheduled at the wrong time, it may not be optimized to provide the necessary messaging over time to turn a prospect into a customer.
Paul Donoghue's insight:

see how some of the fastest-growing companies are using autoresponders with their marketing automation programs – and assess whether you’ve built your own autoresponders according to code.

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

Email Marketing: Tips to Do it Well

Email Marketing: Tips to Do it Well | Email Marketing for Real Estate | Scoop.it
Nowadays, with Internet spreading its wings all over the globe, more and more people are switching from physical mediums of business promotion to online marketing.
Paul Donoghue's insight:

For every effective marketing campaign, doing it right matters a lot. These 6 tips will help you execute better and more effective email marketing campaigns.

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

The Value of Email Lead Nurturing [Statistics] | Business 2 Community

The Value of Email Lead Nurturing [Statistics] | Business 2 Community | Email Marketing for Real Estate | Scoop.it
Inbound marketing is an effective way to increase lead generation and create new business.  You can generate more leads via your inbound marketing
Paul Donoghue's insight:

14 Vital Email Marketing Stats AND #1 say everything about how your clients and prospects are interacting with your content

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

How to Build an Email List

How to Build an Email List | Email Marketing for Real Estate | Scoop.it
This post reveals 9 clever ways to build an email list that allows you grow a popular blog or website.
Paul Donoghue's insight:

The lifeblood of any successful blog is the email list.  Here;s creative strategies to help you build your list.

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

The Content Spectrum: The Basics of Content Distribution

The Content Spectrum: The Basics of Content Distribution | Email Marketing for Real Estate | Scoop.it
In an earlier post, I introduced the Content Spectrum: four simple phases in your content operations that can help you make sense of the loose, frightening project of owning “content” for your...
Paul Donoghue's insight:

The purpose of content used in business is to get the right content in front of the right people, at the right time.

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

How to Get Your Email Answered

How to Get Your Email Answered | Email Marketing for Real Estate | Scoop.it
I’m not going to lie. I STOLE this entire email from my inbox and copy/pasted it here for you. It’s from DJ Waldow, who is one of the smartest people talking about email marketing out t...
Paul Donoghue's insight:

from DJ Waldow, who is one of the smartest people talking about email marketing out there.

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

7 Ways to Increase Your Creativity

7 Ways to Increase Your Creativity | Email Marketing for Real Estate | Scoop.it
Let's get this out of the way to begin with: you are creative! Creativity is a governing force in humanity - an innate function of the mind. It is, at its essence, your outward expression of an inward thought or emotion.
Paul Donoghue's insight:

You should always study and surround yourself with great art, great music, great literature, and especially great people. This builds in you a template of quality and standard of excellence that can propel your creativity forward.

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

With Email Marketing Sometimes You Need to Question the Rules

With Email Marketing Sometimes You Need to Question the Rules | Email Marketing for Real Estate | Scoop.it
Marketing podcast with DJ Waldow and Jason Falls (Click to play or right click and Save As to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) There are a handful of generally accepted “best practices” when it...
Paul Donoghue's insight:

...they take on some of the common best practices and illustrate some great examples of people finding success in email marketing by bending and breaking the rules.

more...
No comment yet.
Scooped by Paul Donoghue
Scoop.it!

The Email Design Element You Haven’t Considered

The Email Design Element You Haven’t Considered | Email Marketing for Real Estate | Scoop.it
Paul Donoghue's insight:

color has more effect than any other visual cue in marketing.

more...
No comment yet.