Most of your daily communications with your visitors and customers is based on emails. When it comes to promotion, information, offers, problems and conflicts solving, the most common method of communication is the electronic mail.
Erin McMahon's insight:
Too few people optimize emails for mobile! Great tips here, and some insights for non mobile as well.
A good look at some email metrics... "Taking a closer look at an Emma mailing, we explain its delivery stats, opens, click-throughs and more. Plus, what you can do to improve your mailings this month."
There’s a long history of conflict between double opt-in and single opt-in list confirmation. Ultimately, email senders have to choose between list size and list quality. As an ESP, we tend to care a lot about the quality of your lists.
Smart and respectable ways to build opted-in lists! "Methods 10-18 on how to build your nonprofit email list for fundraising, cultivation and stewardship, advocacy, prospecting, and more. Email one of 3 essential channels."