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Email Marketing for Nonprofits
How can nonprofits use email for good and not evil?
Curated by Erin McMahon
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Making sure your emails are read by your customers - the era of mobile internet

Making sure your emails are read by your customers - the era of mobile internet | Email Marketing for Nonprofits | Scoop.it
Most of your daily communications with your visitors and customers is based on emails. When it comes to promotion, information, offers, problems and conflicts solving, the most common method of communication is the electronic mail.
Erin McMahon's insight:
Too few people optimize emails for mobile! Great tips here, and some insights for non mobile as well.
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The Millennials Are Here: Is Your Email Marketing Prepared ...

The Millennials Are Here: Is Your Email Marketing Prepared ... | Email Marketing for Nonprofits | Scoop.it

"The Millennials, also known as Generation Y, embrace all things digital; these are people born between 1981 and 2000."

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4 Email Marketing Trends That Matter in 2012 | ClickZ

4 Email Marketing Trends That Matter in 2012 | ClickZ | Email Marketing for Nonprofits | Scoop.it

I particularly like #2... - EM

 

"Marketers will need to rethink how they communicate with subscribers. Start here."

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Four email types that can drive you crazy | TechRepublic

Four email types that can drive you crazy | TechRepublic | Email Marketing for Nonprofits | Scoop.it

How true - some great examples here to make sure you steer clear of when crafting email messages. - EM  

 

"People have distinctly different ways of doing things — even something as simple as emailing. Here are four types that can drive you crazy."

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The anatomy of Emma's response page | Emma Email Marketing Blog

The anatomy of Emma's response page | Emma Email Marketing Blog | Email Marketing for Nonprofits | Scoop.it

A good look at some email metrics... "Taking a closer look at an Emma mailing, we explain its delivery stats, opens, click-throughs and more. Plus, what you can do to improve your mailings this month."

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Infographic: Is Email Dead?

Infographic: Is Email Dead? | Email Marketing for Nonprofits | Scoop.it

Think email's dead? Think again! 

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INFOGRAPHIC: Email Marketers, Don't Forget Facebook

INFOGRAPHIC: Email Marketers, Don't Forget Facebook | Email Marketing for Nonprofits | Scoop.it

Interesting Infographic on email marketing and social media inclusion...

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How to Structure a Kick-Ass Marketing Team for Any Company (Hubspot)

How to Structure a Kick-Ass Marketing Team for Any Company (Hubspot) | Email Marketing for Nonprofits | Scoop.it

I like that in the Enterprise Scenario, there's (at least) one role for a dedicated Email Marketing specialist.

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12 simple steps to mastering nonprofit email marketing | Pamela Grow's Grantwriting Blog

12 simple steps to mastering nonprofit email marketing | Pamela Grow's Grantwriting Blog | Email Marketing for Nonprofits | Scoop.it

There 12 steps are great tips - not sure how simple they are... :)  

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How To Be The Good Guy In Email Marketing

How To Be The Good Guy In Email Marketing | Email Marketing for Nonprofits | Scoop.it
Find out how to do Email Marketing the right way without been accused of spamming.
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Email Marketing Strategy - KPIs - The Sage CRM Blog - User Community - Sage CRM Community

Email Marketing Strategy - KPIs - The Sage CRM Blog - User Community - Sage CRM Community | Email Marketing for Nonprofits | Scoop.it

Good reminders from Sage CRM on KPIs - open and click-through rates aren't the end...

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Case Study: M+R Walks Us Through Testing an Email Fundraising Campaign from Oxfam America

Case Study: M+R Walks Us Through Testing an Email Fundraising Campaign from Oxfam America | Email Marketing for Nonprofits | Scoop.it

Excellent case study: testing done right!

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Double Opt-in vs. Single Opt-in Stats

Double Opt-in vs. Single Opt-in Stats | Email Marketing for Nonprofits | Scoop.it
There’s a long history of conflict between double opt-in and single opt-in list confirmation. Ultimately, email senders have to choose between list size and list quality. As an ESP, we tend to care a lot about the quality of your lists.
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How Nimble is Your Email Marketing Strategy?

How Nimble is Your Email Marketing Strategy? | Email Marketing for Nonprofits | Scoop.it
Email communication is an integral and often successful component of a marketing campaign. For many years, it was a sure fire way to stay engaged with current and potential customers.  Increasingly s
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How to build your nonprofit email list – 18 ways — Karen Zapp - Nonprofit Copywriter

How to build your nonprofit email list – 18 ways — Karen Zapp - Nonprofit Copywriter | Email Marketing for Nonprofits | Scoop.it

"Email is one of the 3 most important channels for nonprofit cultivation, stewardship, prospecting, and fundraising. Here are 18 ways to grow your email list."

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Bending the Email Best Practices Rules

Bending the Email Best Practices Rules | Email Marketing for Nonprofits | Scoop.it

This title scared me... and made me read. :) Nicely done. - EM

 

"Is it ever okay to break email marketing best practices? Which ones are breakable? And when?"

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Part 2 – Nonprofit email list building – 18 ways — Karen Zapp - Nonprofit Copywriter

Part 2 – Nonprofit email list building – 18 ways — Karen Zapp - Nonprofit Copywriter | Email Marketing for Nonprofits | Scoop.it

Smart and respectable ways to build opted-in lists! "Methods 10-18 on how to build your nonprofit email list for fundraising, cultivation and stewardship, advocacy, prospecting, and more. Email one of 3 essential channels."

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Email Label idea

Email Label idea | Email Marketing for Nonprofits | Scoop.it

I kinda dig this idea, but am curious what others think! - EM

 

"A few years ago, charity address labels were all the rage. But now that email's taken over from physical mail, how can non-profit organisations still get their donors to do their marketing for them?"

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15 Tenets of Proper Email Marketing Etiquette (HubSpot)

15 Tenets of Proper Email Marketing Etiquette (HubSpot) | Email Marketing for Nonprofits | Scoop.it

More goodness from HubSpot: "Learn the 15 most important rules of email marketing etiquette to ensure you're not annoying recipients or breaking the law."

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Erin McMahon's comment, January 16, 2012 11:31 PM
I just want to add - I am proud that I have advocated for almost all of these tenets long before they appeared on lists. :)
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52 Email Marketing Tips (Blue Sky Factory)

I loved these when I was getting one a week in my inbox... :)  "Want 52 tips that will help you grow your business through email marketing? You're in luck!"

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Top Email Marketing Terms You Should Know

Can Spam Act of 2003 definition and more email marketing terms from Constant Contact...

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The Ultimate Cheat Sheet for Awesome Marketing Emails

The Ultimate Cheat Sheet for Awesome Marketing Emails | Email Marketing for Nonprofits | Scoop.it
Email marketing can be a very powerful lever for lead generation within your arsenal of inbound marketing tools.
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Movable Ink raises $1.3 million for real-time email marketing

Movable Ink raises $1.3 million for real-time email marketing | Email Marketing for Nonprofits | Scoop.it
Movable Ink has raised $1.3 million for its real-time email marketing platform and is launching a new app gallery for customers.
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4 Enchanting Ways to Improve Your Inbound Marketing

4 Enchanting Ways to Improve Your Inbound Marketing | Email Marketing for Nonprofits | Scoop.it

Many great tidbits here that could be applied to make your email more awesome. 

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Does Your Newsletter = Timely + Personal + Short? | Nonprofit Marketing Guide

Does Your Newsletter = Timely + Personal + Short? | Nonprofit Marketing Guide | Email Marketing for Nonprofits | Scoop.it

"A useful overview of what makes a good newsletter -- whether online or off."

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