email marketing for lead generation
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Lead Nurturing: Email Tips

Lead Nurturing:  Email Tips | email marketing for lead generation | Scoop.it
In honor of National Email Week, I thought it might be nice to share some tips on emailing as it relates to lead nurturing.  Emailing is an essential part of any lead nurturing program, but it is o...
George Inch's insight:

It’s important to have a lead management tool that will help you stay on top of your new leads and also continue to follow up and nurture your current prospects

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The Sales Funnel is Dead

The Sales Funnel is Dead | email marketing for lead generation | Scoop.it
The sales funnel is dead.
A circle of continuous engagement is born.
We all grew up with the sales funnel. You know, the one where the company was in control and pushed the prospect through the sales grinder.

Via Thomas Faltin
George Inch's insight:

By adopting this customer-centric approach, the company increased profit from operating activities in the first half of 2013 by 7.8%.

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Email Marketing's 10 Most Important Questions, Answered

Email Marketing's 10 Most Important Questions, Answered | email marketing for lead generation | Scoop.it
Learn the overall best practices for email marketing, including subject lines, send times, how to grow an email list and how to comply with spam laws.
George Inch's insight:

Think of email marketing as a seamless extension of your marketing campaign as a whole, not an individual strategy separate from your social media outlet schemes

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Inbound Marketing 101: Why You Need Landing Pages

Inbound Marketing 101: Why You Need Landing Pages | email marketing for lead generation | Scoop.it
In this very informative series on Inbound Marketing, we’ve given you a virtual truckload full of practical, useful tools you can deploy. Tools that can catapult the results of your marketing campaigns through the roof, if used properly.

Via Thomas Faltin
George Inch's insight:

“Tactics without strategy is the noise before defeat.” Sun Tzu

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