Website owners hate abandoned shopping carts, inactive customers and decreasing conversion rates, but all too often opportunities are left unexploited to reduce these by delivering personalised, targeted event driven email marketing.
Email has been around for a while now, and it’s done us all proud. The ubiquitous method of communication is so pervasive as a communication method that not having one is even more unusual than not having a telly (brave souls).
Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program.
If you haven't yet reviewed every aspect of your email marketing program on a small screen, you're falling back in the competition pack. Here are two reasons why optimizing for mobile should be your top priority this year:
Mobile traffic worldwide grew 70 percent in 2012, nearly doubling from 2011, according to the Cisco Visual Networking Index Global Mobile Data Traffic Forecast for 2012 to 2017. It's now 12 times what the global Internet was in 2000.By the end of 2013, mobile devices will outnumber the human population, Cisco predicts. Also, worldwide mobile data traffic will increase 13-fold over the next four years. Smartphones, laptops, and tablets will drive 93 percent of global mobile data traffic by 2017.
Adopting responsive email design is the first step in ensuring that your email program is effective in 2013. It makes mobile-viewed email easy to engage with and effective at driving conversion.Consider an App as the new landing page (!!!)Push notifications are leading the next wave of mobile marketing. These messages are delivered to subscribers who have given permission to receive them when they downloaded your app.
Could design flaws sink your e-mail campaign? SUMMARY: E-mail marketing is a tried-and-tested technique, but many brands are still making basic design errors that risk wrecking their campaigns, writes Lior Levin. "Sending emails that aren't formatted, designed or properly structured actually reduces your credibility," Levin notes.
For a month, we sent out two versions of each email. The only difference between the versions was the order of the calls-to-action. In one version, Call-To-Action A was above the fold, and Call-To-Action B was below it. In the other version, the order was reversed.
Our results showed that the calls-to-action above the fold were clicked on more often than those below the fold in 78% of the emails tested. Within the emails, above-the-fold calls-to-action received an average of 13% more clicks than their below-the-fold counterparts.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.