Email Marketing Critical Success Factors
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Email Marketing Critical Success Factors
Email Marketing Strategy News, Tips and Campaign Case Studies
Curated by Peter Hanlon
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Permission email marketing, it’s what we do isn’t it?

Permission email marketing, it’s what we do isn’t it? | Email Marketing Critical Success Factors | Scoop.it
The question of permission and customers rights regarding marketing material is one that has privacy evangelists and marketers head to head.
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Five ways to reinforce your ecommerce activities with email marketing

Five ways to reinforce your ecommerce activities with email marketing | Email Marketing Critical Success Factors | Scoop.it
Website owners hate abandoned shopping carts, inactive customers and decreasing conversion rates, but all too often opportunities are left unexploited to reduce these by delivering personalised, targeted event driven email marketing.
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10 simple but effective email newsletter designs

10 simple but effective email newsletter designs | Email Marketing Critical Success Factors | Scoop.it
When done right, minimal email newsletter design can engage readers and save your message from delete button. Here are 10 great examples.
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Email Marketing Design Guide For 2013 [Infographic]

Email Marketing Design Guide For 2013 [Infographic] | Email Marketing Critical Success Factors | Scoop.it
Make sure to maximize your email marketing results this year by using this email marketing design guide that predicts the ultimate design trends for 2013.
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The future of email marketing and three ways it must evolve

The future of email marketing and three ways it must evolve | Email Marketing Critical Success Factors | Scoop.it
Email has been around for a while now, and it’s done us all proud. The ubiquitous method of communication is so pervasive as a communication method that not having one is even more unusual than not having a telly (brave souls).
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Mobile Email Marketing Essentials for 2013 - ClickZ

Mobile Email Marketing Essentials for 2013 - ClickZ | Email Marketing Critical Success Factors | Scoop.it
Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program.

 

Summary...

 

If you haven't yet reviewed every aspect of your email marketing program on a small screen, you're falling back in the competition pack. Here are two reasons why optimizing for mobile should be your top priority this year:

Mobile traffic worldwide grew 70 percent in 2012, nearly doubling from 2011, according to the Cisco Visual Networking Index Global Mobile Data Traffic Forecast for 2012 to 2017. It's now 12 times what the global Internet was in 2000.By the end of 2013, mobile devices will outnumber the human population, Cisco predicts. Also, worldwide mobile data traffic will increase 13-fold over the next four years. Smartphones, laptops, and tablets will drive 93 percent of global mobile data traffic by 2017.

 

Takeaways...

Adopting responsive email design is the first step in ensuring that your email program is effective in 2013. It makes mobile-viewed email easy to engage with and effective at driving conversion.Consider an App as the new landing page (!!!)Push notifications are leading the next wave of mobile marketing. These messages are delivered to subscribers who have given permission to receive them when they downloaded your app.
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marketingIO's curator insight, February 21, 2013 7:09 AM

We think the notion of an App as the new landing page for mobile email marketing is brilliant. The article notes the use of custom URL schemes to track/collect data.  Smart.


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10 don’ts when designing for email

10 don’ts when designing for email | Email Marketing Critical Success Factors | Scoop.it

Could design flaws sink your e-mail campaign?
SUMMARY: E-mail marketing is a tried-and-tested technique, but many brands are still making basic design errors that risk wrecking their campaigns, writes Lior Levin. "Sending emails that aren't formatted, designed or properly structured actually reduces your credibility," Levin notes. 

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Email Design Tip: The Fold & Your Call To Action

Email Design Tip: The Fold & Your Call To Action | Email Marketing Critical Success Factors | Scoop.it

For a month, we sent out two versions of each email. The only difference between the versions was the order of the calls-to-action. In one version, Call-To-Action A was above the fold, and Call-To-Action B was below it. In the other version, the order was reversed.

 

Our results showed that the calls-to-action above the fold were clicked on more often than those below the fold in 78% of the emails tested. Within the emails, above-the-fold calls-to-action received an average of 13% more clicks than their below-the-fold counterparts.

 

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