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Rescooped by Shari Thompson from The MarTech Digest
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Open, Click Rates Seen Higher for Personalized Emails - MarketingCharts | #TheMarketingAutomationAlert

Open, Click Rates Seen Higher for Personalized Emails - MarketingCharts | #TheMarketingAutomationAlert | email marketing | Scoop.it

63% of consumers in the US and UK believe that they receive so many messages that use their name that it no longer makes any difference to them, recent research suggests. But consumers’ behavior may not support their perceptions. According to a new report from MailerMailer, emails with personalized subject lines saw an average open rate of 12.9% last year, compared to the average open rate of 9.8% for emails that were not personalized.

 


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marketingIO's curator insight, August 16, 2013 9:39 AM

Forget the open...look at the click rate.


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Marcia Kadanoff's curator insight, August 16, 2013 4:19 PM

To personalize or not to personalize that is the question.  Data suggests that personalization can actually be a turn off at this point in time, something we've experienced first hand here at Bislr, working with clients.

Rescooped by Shari Thompson from The MarTech Digest
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Marketing Automation: Sales or Marketing Tool? #infographic - Pardot | #TheMarketingAutomationAlert

Marketing Automation: Sales or Marketing Tool? #infographic - Pardot | #TheMarketingAutomationAlert | email marketing | Scoop.it
Marketing automation has a hidden talent.
Despite being marketed for years as a tool for, well, marketers, automation is changing the shape of the modern sales department as well.

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marketingIO's curator insight, August 16, 2013 9:35 AM

Pardot continuing to hammer away at MA 101.


  • See the article at www.pardot.com
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