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From Zero to a Million: 20 Lessons for Starting an Internet Marketing ...

From Zero to a Million: 20 Lessons for Starting an Internet Marketing ... | email marketing | Scoop.it
This post is a combination of stories and thoughts about what I have gone through building Nifty Marketing. My hope is that a few of you who are out there hustling will benefit from doing some of the things that I did, and most of ...
John Schwartz's insight:

Some solid tips here from someone who has walked the talk in Internet Marketing.  I like the focus on good customer service and not underselling yourself.  There's also some realistic advice about bootstrapping when you're starting up and trading your personal time for the necessary margins so you can get work at rates that establish your brand in the marketplace.  That's a major advantage for one-man shows in online marketing.  You can undercut the big boys to get a foothold and then grow through excellent customer support and the personal touches.

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The Zen of List-building | Blogging Wizard

The Zen of List-building | Blogging Wizard | email marketing | Scoop.it
A list building blog post from a subscribers perspective. Put your mind in the place of your subscribers. Find out more here.
John Schwartz's insight:

Some excellent points here about how to think like a subscriber instead of getting tunnel vision and only thinking about things from the list marketing side of the table.  Good for coming up with a list of mailing best practices to help build trust and also avoid losing subscribers.

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Content marketers miss the point | Graham Jones

Content marketers miss the point | Graham Jones | email marketing | Scoop.it
Content marketers appear to think that the word content is equivalent to the word article. It is not, there is so much more to content than articles.

Via Deanna Dahlsad
John Schwartz's insight:

Spot on!  You need more than words on a web page to keep a visitor's attention these days.  Smart online marketers use images, video, audio, interactive forms, and more to engage visitors.  Text-heavy pages are boring to most web surfers now.  Engage or sink.

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Deanna Dahlsad's curator insight, November 26, 2013 8:54 AM

Jones also misses a major point. When he says people want "content in a myriad of forms – articles, yes, but also they want items in print, they want online lectures, they want ebooks, podcasts and more", he forgets one very important factor: We are not after "people", we are after a target market. So, really, the first thing to address is what kind(s) of content does your target market want?