So we can see why the Landing Page is so important to the whole Email Marketing Web Page set-up . Because this is where the actual converting of page visitors to actual subscribers take place . So it stands to reason that we should try and make this page as attractive and stunning-looking as possible . Actually creating this page is a very complex and time consuming chore involving lots of HTML coding and page set up design . So unless you are an expert in the use of html coding , this will be a very daunting task for the average marketer .