We’ve witnessed almost everything in print become digitally smarter, yet up until now, the pervasive logo has yet to become any more intelligent. But imagine turning almost any company logo into a lead or information gathering engine. Imagine logos that engage users on mobile devices.
Ubleam claims they can turn almost any logo into a smart logo and when someone using the Ubleam app scans the logo from an Android or Apple mobile device – the magic happens. Not only that, Ubleam provides an analytical dashboard so that their customers can track the details of how users are interacting with the smart logos.
Last week, I got an e-mail from one of my favorite e-list masters, Chris Brogan, imploring me to “shake [his] newsletter free from the clutches of the [Gmail's new] Promotions tab.” Why did Brogan have to ask me to take charge ...
According to Nielson, smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web. Last quarter, 41% of Facebook’s revenue came from their mobile user base. What are you waiting for, you need a mobile app.
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