Email Marketing
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The 7 Myths of Email Marketing

The 7 Myths of Email Marketing | Email Marketing | Scoop.it
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it!

Via Manish Dhane
Brunofridl's insight:

Et oui, encore une fois, les "experts" se planteraient ?


Une seule règle : test & learn !

Vous avez :

- les contacts : clients et propsects

- les produits ou services

- votre écosystème sous la main


Faites vous votre propre religion / expertise. 

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How to Create an Email Course that Rocks - KickoffLabs

How to Create an Email Course that Rocks - KickoffLabs | Email Marketing | Scoop.it
Looking for advice on how to create a winning email course? Here’s your beginner-friendly guide:
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Why Email Newsletter Subscribers Are Better Than Social Followers

Why Email Newsletter Subscribers Are Better Than Social Followers | Email Marketing | Scoop.it
Compared to old-shoe email, social media is the shiny new game. But if you want conversions, go with the tried-and-true: email delivers.
Brunofridl's insight:

Les réseaux sociaux au service de l'email marketing

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7 tendances qui vont changer l'email marketing en 2016

L'email marketing n'est pas mort. Loin de là. Entre personnalisation et innovations, voici 7 tendances qui vont changer l'email en 2016 !
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Email marketing for indie publishers/ self-publishers

Email marketing for indie publishers/ self-publishers | Email Marketing | Scoop.it

Many Indie publishers are very busy with writing and editing and they forget to market their publication. At Peecho, we think it’s a waste of your beautiful creation. In the traditional publishing world, marketing budgets become lower and lower. The good thing about self-publishing is that you can control the marketing process yourself. Email marketing is a very effective and inexpensive method. In this blog post, we set out 6 steps to make your email marketing campaign successful.

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15 Proven Ways to Build Your Email Marketing List

15 Proven Ways to Build Your Email Marketing List | Email Marketing | Scoop.it
A list of top quality email subscribers is one of the best marketing resources you'll ever have. Learn the top 15 ways to build an email marketing list.
Brunofridl's insight:

When subscribers sign up for your list, they’re signing up to hear from you and your company. They are genuinely interested in your products or your content. But in order to get subscribers, you have to first earn their trust.

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17 Rules to Make Your Sales Emails Incredibly Persuasive

17 Rules to Make Your Sales Emails Incredibly Persuasive | Email Marketing | Scoop.it
Which of the following two emails would you respond to?
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Email Marketing Tops Advertisers' Software Must-Have Lists - eMarketer

Email Marketing Tops Advertisers' Software Must-Have Lists - eMarketer | Email Marketing | Scoop.it
According to March 2016 research on marketing technology adoption by US-based email marketing firm dotmailer, email marketing was the top marketing software category used by respondents, with more than 88% mentioning the service. About two-thirds of respondents to the worldwide survey were in the UK.
Brunofridl's insight:

Et si on arretait de comparer systematiquement email, SEO, réseaux sociaux et autres leviers marketing ! Certes l'email reste globalement le meilleur levier marketing, cependant ces canaux sont COMPLEMENTAIRES et tout depend du contexte de l'opération et de son objectif.

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Emoji Email Marketing Infographic

Emoji Email Marketing Infographic. Our favorite emoji reactions to the marketing situations we know all too well.
Brunofridl's insight:

Les emoticons et les gif animés, j'ai vraient du mal. Suis je trop vieux ?

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These Are the Biggest Disruptors to the Future of Email Marketing

These Are the Biggest Disruptors to the Future of Email Marketing | Email Marketing | Scoop.it
Email is evolving quickly, thanks to the rise of wearables, mobile, and more. What's in store for the future of email marketing?
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L’e-mail comme entonnoir de conversion, les chiffres!

L’e-mail comme entonnoir de conversion, les chiffres! | Email Marketing | Scoop.it
Le meilleur entonnoir de conversion du moment ?L’e-mail marketing! Les chiffres le prouvent et en bonus: une expérience utilisateur soignée.
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Stop Thinking Opens; Start Thinking Relationships and Purchases

Stop Thinking Opens; Start Thinking Relationships and Purchases | Email Marketing | Scoop.it
As marketers look to evolve the role of email marketing, they must also reconsider how they use it to drive sales.
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Email remains the best digital channel for ROI

Email remains the best digital channel for ROI | Email Marketing | Scoop.it
As with many things in digital, there's always someone proclaiming the imminent death of email.
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How One Agency Used Data to Optimize Their Client's Emails

How One Agency Used Data to Optimize Their Client's Emails | Email Marketing | Scoop.it
It takes a robust marketing program—complete with plenty of testing and data—to truly pinpoint subscriber engagement and optimize your client's emails.
Brunofridl's insight:

Excellent retour d'expérience avec LA bonne question à se poser à chaque campagne email : qu'est ce que j'attends de mon client/abonné ?


"think about your ‘ask’ and the investment required by the recipient in time or effort to complete your ask."

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Email marketing : quels sont les meilleurs moments pour envoyer vos campagnes ?

L'email n'est pas une science exacte, mais voici quelques analyses pour optimiser vos campagnes emailing dès à présent.
Brunofridl's insight:

Des infos intéressantes. Attention, la meilleure source d'informations reste VOTRE base de données et votre propre stratégie TEST & LEARN. 

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How to Create a Welcome Email that Rocks - KickoffLabs

How to Create a Welcome Email that Rocks - KickoffLabs | Email Marketing | Scoop.it
Creating a welcome email requires takes a lot of planning. Here are our top tips to making a good first impression with your welcome email.
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How to Recover From an Email Disaster

How to Recover From an Email Disaster | Email Marketing | Scoop.it
Anyone who has ever had to send an email marketing campaign will know “The Fear” – the sense of dread you get when you personally are about to hit the go button on an email that is going to be…
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Creating Email Marketing Strategies that Convert: Guide to A/B Testing

Creating Email Marketing Strategies that Convert: Guide to A/B Testing | Email Marketing | Scoop.it
Learn how to integrate A/B testing in your existing Email marketing campaign. Improve your email marketing strategies with these power tips.
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4 Secrets to Emailing Important, Powerful People and Actually Hearing Back

4 Secrets to Emailing Important, Powerful People and Actually Hearing Back | Email Marketing | Scoop.it
If you think about it, asking a random professional for advice or help should never work.
After all, you want them to give up precious time in their day to share their hard-earned wisdom and experience with a stranger -- and a salesperson, no less.

So, why do people ever say yes to coffee dates or phone calls with reps? It’s possible the person asking got lucky and stumbled upon someone who’s incredibly altruistic. But more often than not, they reached out in the right way.

Want to make your own chances of success with snagging time on an important person’s calendar way higher? Follow these four best practices.
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Why You Should Never Start a Sales Follow Up Email With "I Haven't Heard Back From You"

Why You Should Never Start a Sales Follow Up Email With "I Haven't Heard Back From You" | Email Marketing | Scoop.it
Does guilt in sales actually work? Find out.
Brunofridl's insight:

L'email marketing, un outil au service du Social Selling

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Email Marketing Mistakes That Could Be Killing Your Email Click-Through Rate

Email Marketing Mistakes That Could Be Killing Your Email Click-Through Rate | Email Marketing | Scoop.it
Email marketing has been around for decades and it still remains one of the most effective forms of online marketing, in fact some people believe it to be the most
Brunofridl's insight:

Des basiques qui sont utiles à rappeler

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Les e-mails transactionnels cliquent davantage que les newsletters - Blog du Modérateur

Les e-mails transactionnels cliquent davantage que les newsletters - Blog du Modérateur | Email Marketing | Scoop.it
D'après une enquête de Vero, plateforme d’e-mailing marketing, les campagnes d’e-mails transactionnels (triggered emails) ont un taux de clics plus élevé q
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Drip Campaign Examples: You'll Want To Steal These 7 For Yourself

Drip Campaign Examples: You'll Want To Steal These 7 For Yourself | Email Marketing | Scoop.it
Here are 7 real-world drip campaign examples that show how other sales teams are using automated email to get in front of prospects and close more deals.
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Sign it Right: Tips to Create an Effective Email Signature - GetResponse Blog - Email Marketing Tips

Sign it Right: Tips to Create an Effective Email Signature - GetResponse Blog - Email Marketing Tips | Email Marketing | Scoop.it
Is your email signature helping your business or hurting it? Make sure you're signing your emails right with our 7 point checklist.
Brunofridl's insight:

Votre signature email merite votre attention !

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The Optimal Email Writing Technique for More Responses, Based On 40 Million Emails [Infographic]

The Optimal Email Writing Technique for More Responses, Based On 40 Million Emails [Infographic] | Email Marketing | Scoop.it
In emails, should you wax poetical or stick to the facts? This study of more than 40 million emails reveals the answer.
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7 Automated Emails You Should Always Send - KickoffLabs

7 Automated Emails You Should Always Send - KickoffLabs | Email Marketing | Scoop.it
Ever asked yourself what type of automated emails you should send? Check out this post where we tackle which ones to send and why.
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