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Email Marketing Mistakes to Avoid in 2014

Email Marketing Mistakes to Avoid in 2014 | Email Marketing Automation | Scoop.it
Here are the biggest mistakes to avoid in 2014 so that your small business is among the financial success stories when it comes to email campaigns.

Via Peg Corwin
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Peg Corwin's curator insight, December 23, 2013 8:22 PM

How many of these EMAIL MARKETING MISTAKES have you made?


- "Fail to profile customers
- Be a Brand Chameleon
- Be Overly Formal and Cold
- Never Google Your Brand
- No Assessment – Before or After a Campaign"
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Marketing Automation Personalizes The Customer Experience, But Can B2B Marketers Keep Up? - CMO | #TheMarketingAutomationAlert

Marketing Automation Personalizes The Customer Experience, But Can B2B Marketers Keep Up? - CMO | #TheMarketingAutomationAlert | Email Marketing Automation | Scoop.it

Advanced/ Excerpts...

 

Online lead generation, lead scoring, and tracking are all listed as top priorities when businesses choose marketing automation platforms, according to the BtoB research. That’s no surprise given that the key to personalization is segmenting audiences into personas. By building personas based on behavior, title, industry, and other attributes, marketers can personalize customer experiences far more accurately, creating relevant content for each audience.

 

Clearly, marketers are stumbling on two different obstacles when it comes to personalization: the need for more personalized content and the need to have that content respond to users across new and developing channels, from social to email to mobile. Even with automation solutions on hand, marketers can feel like they’re being asked to produce more collateral than ever before while moonlighting as data scientists and programmers.

 

Yet there’s no doubt that personalization will grow increasingly important for building customer loyalty and acquiring new business. The democratization of big data and analytics tools will yield big gains to those who invest in them. To ensure customer loyalty, companies will continue to work toward a segment-of-one, trying to attain personalization on an individual level.

 

Technology–the cause of these new challenges and opportunities–will also be the solution. At first glance, all of these issues seem to be disparate, with different sources that demand different strategies. However, when big data and machine learning come into play, standard content marketing practices can be applied to new technology, and everything changes.

 

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Via marketingIO
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marketingIO's curator insight, December 18, 2013 6:21 PM

Short on answers, but going in the right direction.


However, been there. I cannot tell you how incredibly difficult it is to customize content to the individual. The notion seems simple enough, but the execution is incredibly intensive. One day...

Victoria NAIBO's curator insight, November 3, 2014 3:34 PM

ajouter votre point de vue ...

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OPEN RATES - Easy Ways To Increase Your Email Open Rate

OPEN RATES - Easy Ways To Increase Your Email Open Rate | Email Marketing Automation | Scoop.it
Read this detailed blog post and learn how you too can improve your email open rate and make sure that people read every email that you send to them...

Via Peg Corwin
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Peg Corwin's curator insight, October 25, 2013 11:45 AM

Increase your EMAIL OPEN RATES by:


 -  Telling stories

 -  Creating a teaser

 -  Having your own style

 -  Using Q and A

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10 interesting digital marketing statistics we've seen this week - Econsultancy (blog)

10 interesting digital marketing statistics we've seen this week - Econsultancy (blog) | Email Marketing Automation | Scoop.it
10 interesting digital marketing statistics we've seen this week
Econsultancy (blog)
Here are some of the most interesting digital marketing statistics we've seen this week.
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4 Basic Parts of a Message for Effective Email Marketing - Social Media Marketing Services

4 Basic Parts of a Message for Effective Email Marketing - Social Media Marketing Services | Email Marketing Automation | Scoop.it
With the help of email marketing, you can create new and returning leads for your business.
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Marketing Automation: Are You a Tortoise or a Hare? - MarketBridge| #TheMarketingAutomationAlert

Marketing Automation: Are You a Tortoise or a Hare? - MarketBridge| #TheMarketingAutomationAlert | Email Marketing Automation | Scoop.it

Intermediate/ Digest...

 

The reason that most of these hares are on the side of the road is because of a lack of slow, deliberate planning.  Specifically, they did not build two or more of the following:

 

A marketing strategy:  Marketing automation can do a great job of advancing a marketing strategy but if there is no marketing strategy integrated with marketing automation, then you just have an expensive tool that cannot get a compelling return on your marketing investment.

 

A content marketing strategy and framework:  Content is the fuel for your marketing automation engine.  You are not going to get very far without a content marketing strategy.

 

Marketing and Sales alignment:  If Marketing is going to address lead qualification, scoring, and handoff as part of marketing automation and a connected marketing and sales funnel, it has to do it with the involvement of Sales.  Too often marketing departments set up lead qualification without input from the sales teams. 

 

Realistic deployment expectations:  Too many companies underestimate the implementation of marketing automation.  Marketing automation has technology and processes that are new for most companies.  The integration of these processes and various technologies may take more time than you expect depending on your company. 

 

A skills transfer plan:  Many companies underestimate the amount of employees they need to truly leverage all the benefits of marketing automation.  The problem is that marketing automation and digital marketing skills are in great demand. 

 

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marketingIO's curator insight, December 16, 2013 7:56 PM

I have pushed clients away from marketing automation from some or all of these reasons. It's an investment in a mindset, not a tool. And if you're not willing or able to make changes, then avoid it for now and pick up a point solution or two.

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BEST PRACTICES - Email Marketing + Social Media = A Winning Combination

BEST PRACTICES - Email Marketing + Social Media = A Winning Combination | Email Marketing Automation | Scoop.it

When your email marketing is struggling, don't count on luck to pick it back up. Instead, rely on social media.


Via Peg Corwin
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Peg Corwin's curator insight, November 29, 2013 8:48 AM

Learn all about how EMAIL works with SOCIAL, and rev it up with these tips:


- Link to your social profiles in all email marketing messages
- Include share buttons in your email campaigns
- Dedicate email marketing space to promoting your social media presence
- Share your email campaigns on social media
- Create a Facebook app for your subscribe page
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CONTENT MARKETING - 7 rules of content marketing in email

CONTENT MARKETING - 7 rules of content marketing in email | Email Marketing Automation | Scoop.it

"The real key to standing out in any channel, including email, is to "be anticipated." What that means is really rather simple: Have your subscribers on the look-out for your emails in their inbox. Sometimes this can be achieved by (to borrow a television phrase) appointment viewing. Your email shows up at the same time every time and offers something of clear value. But this can also be achieved by always rewarding an open with something of value to the subscriber."


Via Peg Corwin
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Peg Corwin's curator insight, October 14, 2013 8:21 AM

7 rules of CONTENT MARKETING by EMAIL...


- "Social signals matter a lot
- Understand your audience
- Focus on engagement that matters
- It's OK to ask for things other than a purchase
- Reviews and pictures are very relevant content
- Don't try to compete with publishers
- Always be prepared to react to "I'm now ready to buy" signs"


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5 Best Email Marketing Techniques To Boost Click Through Rate

5 Best Email Marketing Techniques To Boost Click Through Rate | Email Marketing Automation | Scoop.it
Most email service providers can help in tracking your messages and permit you to see the outcomes in an e-mail monitoring report. These reports are analytical summaries of the results of a provided email marketing campaign.

Via Manish Dhane
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Lead nurturing in de praktijk: Exact

Lead nurturing in de praktijk: Exact | Email Marketing Automation | Scoop.it

Lead nurturing, wat is dat precies? Lead nurturing houdt in dat je op een geautomatiseerde manier de interactie met je leads aangaat. Je stimuleert het koopgedrag van je relaties door hun profielen te verrijken met interessante gegevens. Zoals je hierboven kunt zien, doet Exact dat op verschillende manier.


Via Hans van der Meulen
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Hans van der Meulen's curator insight, October 11, 2013 9:43 AM

Hoe zet Exact lead nurturing in? Petra Vunderink en Paul Tops vertellen er meer over op #thecase13.