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Expired Email Authentication Standards

Expired Email Authentication Standards | Email Delivery | Scoop.it

Word to the Wise - 

1. ADSP
ADSP was a domain repudiation scheme that should never really have lived, but thankfully it’s now dead. If you see “_adsp._domainkey” in DNS somewhere, kill it with fire.

(Don’t confuse it with DMARC, it’s much improved spiritual successor.)


...more

Chris Bryan's insight:

If you are using these old and replaced authentication standards in you DNS still, no biggie. If you aren't using the new standards that have replaced them, now that's a big mistake. Time to clean up your DNS for email delivery?

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Hot topics in email for August - DMA Email Marketing Council Blog

Although August is the holiday season for most, the DMA Email Marketing Council is tireless in its quest to champion email and its dedicated members still met to discuss everything email, albeit with a few members missing.
Chris Bryan's insight:

ReturnPath estimates more than a fifth of legit opt-in emails are being filtered into the junk folder. This has seemed to be the average for quite awhile. The good news is all you have to do to get better is try.

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Yahoo begins to hand out 'dream' usernames.

Yahoo begins to hand out 'dream' usernames. | Email Delivery | Scoop.it
Chris Bryan's insight:

Got mine! At 8:50am pacific time I received a notification that Yahoo has awarded me one of the usernames I requested last month.  Email marketers take notice! If there wasn't already enough of a reason before, surely now you will want to think twice about emailing all those old, inactive yahoo subscribers. Now, you may be spamming the new owner of a Yahoo dream username.

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DKIM and DomainKeys, Spam and Ham – Word to the Wise

DKIM and DomainKeys, Spam and Ham – Word to the Wise | Email Delivery | Scoop.it

Most legitimate mail – between 50% and 70% – is authenticated using DKIM, but signing levels seem fairly steady, with maybe a slight upward trend. Very little spam is authenticated at all. DomainKeys usage is pretty low, and seems to be gradually declining.

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IRYSIUS Experts's curator insight, January 1, 2014 5:23 AM

Des solutions pour sécuriser la messagerie existent et doivent être installées sur toutes les plateformes.

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Email Deliverability Venn Diagram

Email Deliverability Venn Diagram | Email Delivery | Scoop.it
Chris Bryan's insight:

Learn more about how Infrastructure, Sender Reputation and Content can affect your email delivery.

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Chris Bryan's curator insight, April 18, 2013 11:36 AM

Proper infrastructure refers to the technology platform that you use to send your email. Your platform should process removes, bounces and complaints in a timely manner. Failure to do so will result in poor list hygiene and have an adverse effect on delivery. Your sending domains should also be setup so that all authentication standards (DKIM, SPF, DMARC) are configured and passing properly. Lastly, your sending domains and IP's should be registered with every available ISP whitelist/bulk senders list.

Sender reputation refers to the judgment that ISP's like Yahoo, Gmail, Hotmail and AOL maintain on your sending IP's and domain. Good sender reputation is built and maintained by sending email only to those who sign up and by sending them something they will engage with in a positive way. Bad sender reputation is caused by high remove, bounce and complaint rates.

Content refers to the text, images and HTML code that comprise your email. Good content is free of spelling errors, spammy words, excessive punctuation and poor/broken HTML code.

 

Get more email delivery information inside EmailDirect's 2013 Email Delivery Report.

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Meet the Man Behind the Biggest Cyberattack in History [EXCLUSIVE INTERVIEW] | HEAVY

Meet the Man Behind the Biggest Cyberattack in History [EXCLUSIVE INTERVIEW] | HEAVY | Email Delivery | Scoop.it
In an interview with Heavy.com, Sven Olaf Kamphuis talks about Cyberbunker, Stophaus, the attack on Spamhaus, and anti-Semitism.
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Spamhaus Provides First Batch of Answers

Spamhaus Provides First Batch of Answers | Email Delivery | Scoop.it

Several weeks ago, Steve Linford, chief executive of anti-spam organization Spamhaus agreed to take questions from marketers through the Magill Report.

Marketers responded with more than 50 questions. This week, Linford provided answers to the first 14.

Chris Bryan's insight:

Answers to some good questions from the founder of Spamhaus.

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EmailDirect for Salesforce Version 1.3 Released

EmailDirect for Salesforce Version 1.3 Released | Email Delivery | Scoop.it

EmailDirect for Salesforce Version 1.3 is now available. There are 2 main updates in EmailDirect for Salesforce version 1.3: The ability to sync permanent removes using the standard salesforce email opt out field and the ability to sync salesforce Lead and Contact Owner data fields.

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Will Congress Finally Pass An Email Privacy Bill This Year?

Will Congress Finally Pass An Email Privacy Bill This Year? | Email Delivery | Scoop.it

An updated Electronic Communications Privacy Act, or ECPA, was a good idea proposed at the wrong time. The amendment would have protected our privacy in online communications, but its proposal at the end of the last Congress ensured its demise. With a new Congress comes a new chance to pass it, and some lawmakers are taking that chance.

Chris Bryan's insight:

Here are the bullet points, CA Rep. Zoe Lofgren has been working on:

 

The government should obtain a warrant before compelling a service provider to disclose an individual’s private online communications.The government should obtain a warrant before it can track the location of an individual’s wireless communication device.

 

Before it can install a pen register or trap and trace device to capture real time transactional data about when and with whom an individual communicates using digital services (such as email or mobile phone calls), the government should demonstrate to a court that such data is relevant to a criminal investigation.

 

The government should not use an administrative subpoena to compel service providers to disclose transactional data about multiple unidentified users of digital services (such as a bulk request for the names and addresses of everyone that visited a particular website during a specified time frame).

 

The government may compel this information through a warrant or court order, but subpoenas should specify the individuals about whom the government seeks information.

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Email Optimization: A single word change results in a 90% lift in sign-ups

Email Optimization: A single word change results in a 90% lift in sign-ups | Email Delivery | Scoop.it
At MarketingSherpa Email Summit 2013, Michael Aagaard, Copywriter, ContentVerve, discussed call-to-action (CTA) optimization in his presentation, How to Optimize and Test: Calls-to-Action for Maximum Conversions.
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Failed Firmware Update Caused The 16-Hour Outlook, Hotmail Outage | TechCrunch

Failed Firmware Update Caused The 16-Hour Outlook, Hotmail Outage | TechCrunch | Email Delivery | Scoop.it
A routine sever firmware update resulted in an anything but routine outage for Microsoft's Outlook and Hotmail.
Chris Bryan's insight:

Outlook.com and Hotmail has been restored although according to https://status.live.com/ Calendar is still unavailable or delayed for users.

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Responsive Email Templates that Work for Mobile & Desktop Users

Responsive Email Templates that Work for Mobile & Desktop Users | Email Delivery | Scoop.it

"Email template for responsive layouts, not just widths. Download now."

 

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Chris Bryan's curator insight, March 19, 2013 12:34 PM

The source of your email traffic is shifting from desktop computers to mobile devices. In 2013, you are more likely to receive an open from a mobile user than you are a desktop user. If you haven't updated your email template to reflect this shift, it's time to get on that.

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Microsoft Is Currently Experiencing Hotmail, Outlook And SkyDrive Service Disruptions

Microsoft Is Currently Experiencing Hotmail, Outlook And SkyDrive Service Disruptions | Email Delivery | Scoop.it
As we reported last month, Microsoft decided to start migrating its old-school Hotmail users over to its shiny new Outlook service.
Chris Bryan's insight:
Outlook.com and hotmail.com experience 3 hours of downtime today. Cue the Price is Right fail horn.
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Anti-Spam Lawsuits Rarely Win, As Highlighted By A Recent Loss By Spam Arrest

Anti-Spam Lawsuits Rarely Win, As Highlighted By A Recent Loss By Spam Arrest | Email Delivery | Scoop.it
A recent judicial loss by Spam Arrest shows just how hard it's become for anti-spam plaintiffs to win in court
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Largest Host of Microsoft Exchange for SMBs, Intermedia experiencing delays

Largest Host of Microsoft Exchange for SMBs, Intermedia experiencing delays | Email Delivery | Scoop.it
Service has been restored to the majority of our customers at this time. We are working to restore the remaining services and should have them online shortly.
Chris Bryan's insight:

Intermedia, which hosts over 500K Microsoft Exchange mailboxes has been having issues. Note that your email to SMB contacts may be affected. 

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Commtouch to Implement Return Path’s Certified Whitelist to Help ISPs and Email Security Providers Identify Wanted Messages - Return Path | Return Path

Commtouch to Implement Return Path’s Certified Whitelist to Help ISPs and Email Security Providers Identify Wanted Messages - Return Path | Return Path | Email Delivery | Scoop.it
Enhancement extends filtering capabilities of Return Path’s
Certified Whitelist to 350 million...
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Increase Unsubscribes and Improve Delivery

Increase Unsubscribes and Improve Delivery | Email Delivery | Scoop.it
Let me get this straight.  Are you telling me that if my unsubscribe rate increases so will my delivery?  That losing hard-earned subscribers is a good thing?  Isn’t a high unsubscribe rate a bad thing?
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Senate Judiciary Committee To Debate ECPA Reform This Week

Senate Judiciary Committee To Debate ECPA Reform This Week | Email Delivery | Scoop.it
ECPA, or the Electronic Communications Privacy Act, has long been in need of an update. The Senate tried last year, but ran out of time. …
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U.S. Senate Approves Proposed Internet Sales Tax

U.S. Senate Approves Proposed Internet Sales Tax | Email Delivery | Scoop.it
An Internet sales tax is inching its way closer to being the law of the land: The U.S. Senate supported a non-binding vote of approval, 75-to-24, for a law that would allow states to collect taxes from Internet retailers.
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Spamhaus.org Offline due to attack

Spamhaus.org Offline due to attack | Email Delivery | Scoop.it
Last night Spamhaus was the target of a distributed denial of service attack (DDoS) which at the time of this post is still happening.  The attack is so great the admins of SpamHaus sent out an email informing the public of the severity of the attack. ...
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Kim Dotcom's Mega to expand into encrypted email

Kim Dotcom's Mega to expand into encrypted email | Email Delivery | Scoop.it

Internet entrepreneur fighting extradition from New Zealand says file storage service now has more than 3 million users. By Charles Arthur 

 

Kim Dotcom, the German-born internet entrepreneur fighting extradition from New Zealand over US claims of "criminal" copyright infringement, says he plans to launch an end-to-end encrypted email service to go with his Mega encrypted file storage offering.

 

Chris Bryan's insight:

Funny that Kim Dotcom announced he was getting into email a few days after Dropbox announced it has acquired Mailbox. Coincidence?

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Dropbox Acquires Mailbox

Dropbox Acquires Mailbox | Email Delivery | Scoop.it
Dropbox is a free service that lets you bring your photos, docs, and videos anywhere and share them easily. Never email yourself a file again!
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Is email still a viable tactic in 2013? | Smart Business

Is email still a viable tactic in 2013? | Smart Business | Email Delivery | Scoop.it
Is email still a viable tactic in 2013? - While email marketing has received plenty of media coverage over the years, the topic continues to come up with clients as they prioritize marketing activ...
Chris Bryan's insight:

According to the Direct Marketing Association:

Email generates $39.40 for every dollar spent.

Search generates $22.38 for every dollar spent.

Display generates $19.71 for every dollar spent.

Social generates $12.90 for every dollar spent.

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The Great Hotmail, Outlook Outage Of 2013 Continues As Downtime Passes 12 Hours | TechCrunch

The Great Hotmail, Outlook Outage Of 2013 Continues As Downtime Passes 12 Hours | TechCrunch | Email Delivery | Scoop.it
Shortly after 4:00pm EDT on March 12 some Hotmail users took to Twitter, reporting they couldn't access their mail. Microsoft responded at 5:35pm confirming the service outage and stating that they were working on restoring the service.
Chris Bryan's insight:

Expect to see lower engagement rates from Hotmail and Outlook.com email subscribers until Microsoft gets this sorted out.

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