#Email spam has plagued all of us for some time now, but we’re helpless to do much about it. We instinctively know that it has some kind of impact on us, either economically or otherwise; but we try not to spend too much time thinking about the implications. Why? Because spam sucks, short and simple. To give spam any more thought than the time it takes to drag an email to the trash would feel like giving in, like we’re being defeated by the filthy stuff.
But then we’re constantly plagued with studies, research papers and articles that go out of their way to tell us just how much spam we’re dealing with. It seems that you can’t blink these days without finding yet another diatribe on the impact of spam. So we tune out the noise, especially those articles that use made-up numbers like ‘bajillion’ and ‘gazillion’ to express just how devastating spam is on our connected lives. Sometimes, we do have to listen, though, especially when two researchers who used to work for #Yahoo! publish a paper on the economic realities of spam. Why? The trite answer is that it’s interesting stuff, but more importantly, it’s our job to understand what the spam influx is costing us, our companies, and society as a whole. If these two researchers are correct, then their paper is an eye-opening perspective on the social disease known as email spam.