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#Deliverability Drilldown: #Hotmail

#Deliverability Drilldown: #Hotmail | Email deliverability | Scoop.it

This is part of our ongoing series looking at deliverability of your #email marketing messages.

 

Today, we’re going to examine one of the largest #webmail providers, Microsoft’s #Hotmail service. Hotmail encompasses the Hotmail domain, Microsoft’s #Outlook.com, Live.com, and a few other Microsoft outlets. Before we begin, I’d advise you strongly to do this quick analysis of your email list to see how many hotmail.com and live.com addresses you have on your list.

 

 

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Email deliverability
All things email deliverability (also called inbox placement)
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Master the Art of Digital Conversation w/ the #Gartner #Digital #Marketing Transit Map

Master the Art of Digital Conversation w/ the #Gartner #Digital #Marketing Transit Map | Email deliverability | Scoop.it

The digital landscape covers a wide, complex territory. To plan and manage technology effectively, digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors.

 

The Gartner Digital Marketing Transit Map shows the relationships among business functions, application services and solution providers. Use it to create a digital marketing solutions strategy, improve operations and plan initiatives.

 

 

ReturnPath_FR's insight:

Please pay attention to Marketing Management tab incl. Email Marketing

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Adobe Buys Marketing Manager Neolane for $600 Million

Adobe Buys Marketing Manager Neolane for $600 Million | Email deliverability | Scoop.it

Adobe, which has made a series of acquisitions to build out its marketing and services business, has made another buy: It has spent $600 million on Neolane, a Paris-based “cross-channel campaign manager.”

 

 

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Outlook.com: 400 million active accounts, Hotmail upgrade complete and more features on the way

May 2, 2013 - Today, we're excited to announce that we've completed upgrading all Hotmail customers to Outlook.com. Coupled with the growing organic excitement for Outlook.com, this has pushed us to over 400 million active Outlook.com accounts, including 125 million that are accessing email, calendar and contacts on a mobile device using Exchange ActiveSync.  We're also pleased to announce that we're adding two new features to Outlook.com: SMTP send, so it's easier to send mail from different email addresses, and deeper integration with SkyDrive.

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Perry Estelle's curator insight, May 22, 2013 7:56 AM

Outlook is still the best way to personally share content safely. 

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3 Important Mobile Commerce Trends

Mobile commerce — mcommerce — is the fastest growing retail segment as more shoppers make purchases from smartphones and tablets. Mobile trends, therefore, will almost certainly impact ecommerce. What follows are three trends important to online retailing.

 

Tablet-based purchases, an explosion in video watching, and shopping activity of men are among the hottest mobile commerce trends that could impact how online retailers market and sell.

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Why authenticate your emails with DKIM and SPF

You open your inbox and you find an email from your bank or from a Post Office. No, wait a minute: it’s not actually coming from there. The address has been spoofed: a spammer has pretended to send from an official account in order to trick you better.

 

This happens a lot of time to everyone, doesn’t it? Unfortunately, the basic SMTP communication system – the one that regulates email exchange and delivery – allows any machine to send a message forging another identity. That is why phishing has become a major scourge for internet communication, making it harder and harder to filter it out.

 

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Poor quality data is the biggest barrier to effective email marketing

Poor quality data is the biggest barrier to effective email marketing | Email deliverability | Scoop.it

Poor quality data is the biggest barrier to effective email marketing, according to the new Econsultancy/Adestra Email Marketing Census 2013.


Half (50%) of respondents stated that the quality of their email database caused problems with their email campaigns, meaning that it has been the most common barrier for three years running. A further 43% cited a lack of strategy as a key problem, followed by lack of time (41%) and poor segmentation (39%).

 

The Email Marketing Census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels. More 1,300 respondents took part in the 2013 Census, which took the form of an online survey in January and February 2013.

 

 

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Shifts Of Change: The New Email Paradigm

Shifts Of Change: The New Email Paradigm | Email deliverability | Scoop.it

Although I foresee no really revolutionary changes that would immediately disrupt email marketing, several shifts are happening now that require your attention and action.

 

If not, your company could get passed up by more forward-thinking and nimble competitors, leaving significant revenue on the table, under-serving customers, and undercutting your other marketing channel. These shifts are helping to create a new email-marketing paradigm with six essential buckets of ideas.

 

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Choosing an Email Service Provider

Choosing an Email Service Provider | Email deliverability | Scoop.it

Choosing a new Email Service Provider (ESP) from the multitude of potential tools can be overwhelming. It’s a daunting task to review the capabilities of all of the possible vendors. ESPs are continually evolving and most now offer an array of multi-channel communication tools to manage social media and SMS campaigns in addition to email campaigns. In addition, there is much specialization of feature sets – targeting small/mid-sized businesses, enterprises, or B2B as well as hybrid ESPs designed to serve a broad spectrum of needs.

 

When choosing an ESP, it’s critical to consider not just your current email marketing program and needs, but also your future requirements as your program grows. Choosing an ESP based on careful assessment of future needs will allow you to maintain operational efficiency as your business scales.  Be sure to consider all possible touch points that you want to have with your current and potential customers and how email can facilitate a greater level of ongoing engagement.

 

Here are some questions to get you started on building your requirements list...

 

 

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The Heart of Email Marketing - Reputation and Deliverability

The Heart of Email Marketing - Reputation and Deliverability | Email deliverability | Scoop.it

Did you know that there are three times as many email accounts as Facebook and Twitter combined? Email is so important to businesses that MarketingSherpa’s Best Practices in Email Handbook says, “…email, along with search and an effective website, is at the heart of online marketing.”

 

Email is greener, more measurable, more preferred by consumers, gets better response rates than social media and is the first and most frequent thing people check. In today’s environment, reputation and deliverability are the key to email marketing success. Aside from optimizing frequency, how can you ensure your emails are highly reputably and reliably delivered?

 

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Email Deliverability Spam Traps and Honey Pots: Definition Prevention and Elimination

A spam trap is a special email address designed to receive spam and "trap" mailers that spam or otherwise use questionable mailing practices. Sending to a spam trap address can quickly damage your deliverability reputation and cause you to be blocked or, worse, get you blacklisted with Spamhaus or other blacklists. Fortunately, they can be avoided if you understand how they work, and adhere to best mailing practices.

This article discusses different kinds of spam traps, how to prevent sending to spam traps, and what to do if you discover spam traps on your list.

 

 

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Spam Traps and Honey Pots Explained

Spam Traps and Honey Pots Explained | Email deliverability | Scoop.it

In the constant struggle between ISPs and spammers, legitimate marketers get caught up somewhere in the middle. ISPs have an array of techniques and technologies they employ to keep out spammers and to determine legitimate senders of email, and one such technique is the spam trap or honey pot.

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10 Reasons People Unsubscribe to Your Email Marketing

10 Reasons People Unsubscribe to Your Email Marketing | Email deliverability | Scoop.it

All of us are far too familiar with the newsletters, promotions, pitches, and other email marketing messages that bombard our inboxes on a daily basis. I have an email account with over 1,000 unread emails, created specifically for junk mail. Among these 1,000 emails are sure to be great deals that I’d love to partake in. Unfortunately, they go unread because my inbox is way too cluttered to find content that actually pertains to me. The only solution I’ve found is to unsubscribe entirely. Countless other consumers find themselves in the same dilemma...

 

 

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Sky Yahoo! Mail has arrived. Here’s what you need to know about this new mailbox

Sky Yahoo! Mail has arrived. Here’s what you need to know about this new mailbox | Email deliverability | Scoop.it

Sky Yahoo! Mail offers now Sky customers a secure mail service with 10GB storage, mobile email, mail forwarding, calendar, chat and much more - at no extra cost.

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Email Is Crushing Twitter, Facebook for Selling Stuff Online

Despite the hype that inevitably clings to the newfangled, however, it’s relatively antique tech that appears to be far more important for selling stuff online. A new report from marketing data outfit Custora found that over the past four years, online retailers have quadrupled the rate of customers acquired through email to nearly 7 percent.

 

 

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iPad users are the kings and queens of European mCommerce

iPad users are the kings and queens of European mCommerce | Email deliverability | Scoop.it

mCommerce gains for European consumers in importance: the current Zanox Mobile Performance Barometer 2012 shows the continued growth of mobile commerce in Europe. Last year the volume of mobile shopping by smartphone and tablet in Europe increased by more than 140 per cent compared to the previous year.

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Ecommerce Sales Topped $1 Trillion for First Time in 2012

In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. This year, sales will grow 18.3% to $1.298 trillion worldwide, eMarketer estimates, as Asia-Pacific surpasses North America to become the world's No. 1 market for B2C ecommerce sales.

 

 

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6 Reasons Why You Should Never Buy an Email List

6 Reasons Why You Should Never Buy an Email List | Email deliverability | Scoop.it

Building a solid list of contacts is perhaps the most difficult and time-consuming part of email marketing. Without a good list of prospects, the return for all your hard work could be quite low. That may be why so many email marketers take shortcuts – like buying an email list.

 

At first glance, buying a ready-made email list may seem like a smart move, but this is one shortcut that can have serious and long-lasting repercussions.

 

If you are new to email marketing and thinking about buying an email list to get your business started, it might be best to reconsider.
Any benefit you derive from such a move will be temporary, but the damage could well be permanent.

 

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Spring has sprung and Yahoo! are spring cleaning

A lot has been going on at Yahoo! recently. Company CEO, Marissa Mayer, announced last year that her focus was to slim Yahoo! down and stop supporting unprofitable products. Having struggled in recent times to retain its identity and find something unique in its brand, Yahoo! has predictably turned its attentions to the services it believes can be improved. One of those is their long-standing, and still very popular, email service.

 

 

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Outlook.com now offers Skype video calling directly from the inbox

Outlook.com now offers Skype video calling directly from the inbox | Email deliverability | Scoop.it

Microsoft Outlook users in the UK can now make and receive voice and video calls from within the Outlook web client — with the same functionality set to roll out to the US and Germany in the coming weeks.

 

The move was announced on Tuesday and is designed to more closely integrate the US giant's communication platforms. Microsoft completed its $8.5bn acquisition of Skype in October 2011.

 

 

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Email Deliverability – Why TINS and TIS Matter To You

Email Deliverability – Why TINS and TIS Matter To You | Email deliverability | Scoop.it

TIS & TINS are two acroynms used by the ISPs to allow their client-recipients to provide feedback about the emails you send.

 

 

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5 Reasons Email Marketing Crushes Social Media Marketing for B2B

5 Reasons Email Marketing Crushes Social Media Marketing for B2B | Email deliverability | Scoop.it

Don’t get me wrong. Social media is great, and you should use it in your marketing if that makes sense for your business. But you should not put it ahead of email marketing. Because all other things being equal, email marketing still crushes social media marketing. And here are 5 reasons why...

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The devalued future of IT in a marketing world

The devalued future of IT in a marketing world | Email deliverability | Scoop.it
New research demonstrates the changing role of IT. Here is advice to ensure your IT organization is not marginalized as a consequence of these changes.
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Small & Midsize Businesses Are Spending The Majority Of Their Marketing Budgets On Email

Small & Midsize Businesses Are Spending The Majority Of Their Marketing Budgets On Email | Email deliverability | Scoop.it

According to a study commissioned by iContact, small and midsize businesses are allocating the largest share of their marketing budgets to email, with more than half spending up to 20 percent of their total marketing dollars on email marketing efforts.

 

Edge Research was commissioned by iContact, an email service provided by Vocus, to conduct an independent study surveying 601 email marketing decision makers at companies with an annual revenue of $1 million to $50 million and no more than 1,000 total employees. Respondents had to be involved in email marketing decisions, have knowledge of how their marketing budget was distributed, and belong to an organization that owned their own list and used an email service provider.

 

 

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I've sent multiple emails and they're not making it into my (or my recipients') inbox!

I've sent multiple emails and they're not making it into my (or my recipients') inbox! | Email deliverability | Scoop.it

Email delivery can fail at any number of places along its journey from the sender to the intended recipients…even if the recipient is you! As the possible issues are limitless, in this post, I've covered some of the most common reasons that emails may not be delivered to an inbox.

 

 

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4 things the new Outlook ads tell us about email

Microsoft has a new TV ad showing how trivial it is to remove unwanted email from the inbox. Various busy people use the “sweep” and “delete” functions to clean up mail. The commercial even have a segment counting up the hundreds of emails deleted. This tells us a few things.

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