For educational publishers, ESL/ELT/World Language content and products are
experiencing a surge as the industry grows with English Language Teaching a
recognized global profession. A few recent observations of this surge in
ESL/ELT/World Language instruction include
* ELT Journal published by Oxford Journals celebrated its 70th year in
publication with the January 2016 issue
* More than 4500 job opportunities are posted on LinkedIn related to
ESL, ELT, or World Languages
* Our globalized, Internet-connected world has resulted in accredited
(and unaccredited) TEFL / TESOL courses springing up with
increasingly competitive salaries advertised
Traditional publishers as well as non-traditional educational start-up
companies are creating curricula to educate instructors and students with
ESL. Cenveo Publisher Services recently completed two particularly
noteworthy engagements worth mentioning:
National Geographic Learning: High-End ESL Production With Hybrid Workflow
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Thank you! Background
World Class: Expanding English Fluency is a two-level series from National
Geographic Learning (a division of Cengage Learning) for high-intermediate
and advanced English language learners. This integrated-skills program uses
National Geographic content, images, and video to help learners expand
their overall fluency while developing the tools and strategies necessary
for effective, real-world communication. National Geographic Learning
recognized that a streamlined workflow solution was required to develop and
produce the student book, assessment, teacher guide, and corresponding
digital content in a cost-effective manner.
Cenveo Publisher Services developed creative page design templates for the
World Class series and a streamlined workflow process to produce final
content. A large collection of corresponding photography was managed and
brought into a workflow that carefully aligned images with content. ESL
subject matter experts copyedited and proofread the series under the
direction of a senior project manager. Cengage Learning received regular
reports on content and production status.
The team at Cenveo Publisher Services implemented a hybrid workflow
solution, comprising onshore and off-shore resources. Working closely,
project management and production were handled in New Delhi. Editorial
tasks, including copyediting and proofreading, were handled by Cenveo’s
onshore subject matter experts. Pages were drafted in India and a dedicated
design team in Fort Washington, PA finalized the creative page design.
Cenveo’s photo research team worked closely with the design and production
teams to find appropriate photos for the program. Student texts,
accompanying teacher editions, and ancillaries were produced simultaneously
with a hybrid workflow solution that economized on both time and costs.
Utilizing the strengths of each location at the right time in the content
workflow resulted in a successful series.
Learn More ESL Learn More Name * Name First Name Last Name Company *
Title Email Address * Phone * Phone Country (###) ### #### Tell us a little
about your ESL/ELT publishing program Thank you!
The ESL specialists and production team at Cenveo Publisher Services
were a key component of our World Class series’ success. The editorial
and production staff took complete ownership of the production workflow
and provided detailed reports to our team.
— Michael Burggren, Senior Director of Production, National Geographic
GVE Online Education: Reinventing ESL Instruction With Innovative eLearning
Golden Voice English (GVE) Online Education has reinvented English as a
Second Language (ESL) courses using innovative technology and elearning.
Seeking a fresh and engaging way for children in China to learn fluent
English, GVE created a web-based platform with curricula for grades 1
through 9. By transforming the method and delivery of English instruction,
GVE brings to market a resource that provides interactivity, structured
curriculum, and accessibility to fluent English speakers.
Unlike other English language elearning programs, GVEprovides a
comprehensive curriculum that captivates students with animated lessons and
interactive support from teachers in China and access to English-fluent
tutors located in North America. Students gain self-confidence in their
English language listening and speaking abilities. They can test their
pronunciation and speaking skills by comparing their own voices to
Cenveo Publisher Services partnered with GVE to bring their vision of a
transformative elearning solution to market. In just 6 months, GVE went
from concept to operational product with Cenveo’s assembly of creative,
editorial, technology, and instructional design teams.
To provide an engaging way for Chinese students in grades 1 through 9 to
understand, read, write, listen to, and speak English, GVE and Cenveo
Publisher Services created comprehensive curricula synced directly to the
Chinese ESL classroom curricula. Each grade has two parts and each part has
nine units, eight unit assessments, and four “Just for Fun” activities. The
scope of the entire project is truly impressive with
* 700+ animations
* 324 interactive listening excercises
* 324 speaking activities
* 252 grammar, reading, and writing exercises
* 72 “Just for Fun” activities
* 144 unit assessments
* 9 midterm exams
* 9 final exams
There is an additional, 3-lesson short course designed to keep students
engaged in their English studes over the summer and winter breaks. The
short course content covers the less academic topics of travel, culture,
and leisure-time activities.
With deep experience in full-service development for ESL, ELT, and World
Language products, Cenveo gathered a team of writers and editors to support
the project. Sample content was conceived, written, and sent to GVE for
review. Simultaneously, instructional design and technology teams in
Cenveo’s digital learning division prototyped and presented animations and
interactives to bring the developed content to life.
Cenveo Publisher Services brought together a global team of subject matter
experts, experienced writers, instructional designers, creatives, and
technologists to work with GVE in support of its groundbreaking and
comprehensive ESL program in China. Weekly classes are now provided using
graphics and animation that make learning fun while following the Chinese
school system’s educational approach.
Cenveo’s editorialand digital learning gurus created plot-oriented,
character-based, storytelling instructional materials that are changing the
way Chinese school children learn English and prepare for the English
section of the Zhongkao exam. The pedagogical approach for online learning
produced by GVE, provides an interactive technologic application that
enhances listening and speaking skills and is already receiving industry
accolades and media attention after just a few months on the market.
The Cenveo Publisher Services team really understands the needs of
students and teachers involved with learning English as a second
language. They understand language pedagogy and inserted it into the
content they helped develop and produce!
— Kevin Wu, President and CEO, GVE Online Education
|Scooped by Richard Whiteside|
Richard Whiteside's insight:
Interesting summary of how one publisher has used new, hybrid workflows and geographically distributed teams of workers and suppliers to develop two particular products.